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Communicating Climate Information Services at Scale: The Key Role of Intermediaries
 

Communicating Climate Information Services at Scale: The Key Role of Intermediaries

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Presentation by Dr. Arame Tall of ICRISAT at a CCAFS training for climate services communications intermediaries, Same, Tanzania, September 2013.

Presentation by Dr. Arame Tall of ICRISAT at a CCAFS training for climate services communications intermediaries, Same, Tanzania, September 2013.

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    Communicating Climate Information Services at Scale: The Key Role of Intermediaries Communicating Climate Information Services at Scale: The Key Role of Intermediaries Presentation Transcript

    • Communicating Climate Information Services at Scale: The Key Role of Intermediaries Good Practices from Africa & South Asia Dr. Arame Tall Climate Services- Scientist, Champion a.tall@cgiar.org -
    • 2 • 3/21/11 What do we mean by Climate Services for Farmers? Climate information services can build resilience by empowering farmers to anticipate and manage climate- related hazards
    • 3 • 3/21/11 Why Farmers are Not Getting Relevant Climate Services We need to work together to overcome these tenacious challenges to Climate Service delivery for Farmers Limited Dialogue with End Users to identify Needs, build Trust Poor Observation network / Limited capacity of NHMS to address needs Inappropriate Communication to Get the Message out to farmers Limited capacity of end-users to act of received forecasts– Integration of CS into development support programs Credit: ArameTall, CCAFS
    • 4 • 3/21/11 PRIORITY #1: ALL OF YOU HAVE A ROLE TO PLAY IN LINKING KNOWLEDGE WITH ACTION
    • 5 • 3/21/11 The National Chain of Climate Services Tanzania Meteorological Agency (TMA) Production of downscaled hydro- meteorological forecasts NARES (Partners) Packaging of climate information > From Climate Information to a Climate Service Production of Agro-Met Advisory Communicators & Boundary Organizations: - Media – Extension Services – NGOs – CBOs - Other community relays Widespread 2-way Communication of climate information and advisory services National level End-users (rural development planners, policy makers, seed distributors, fertilizer industry, private sector) Final End-users (farmers, pastoralists, communities at risk) Credit: ArameTall, CCAFS Fig. 1: Multiple levels in the Chain of Climate Service Production, Tailoring and Communication
    • 6 • 3/21/11 6 Promoting a coordinated Framework for Climate Service Delivery Global Regional National Fig. 2: A Best practice model of the Cycle of Climate Service Production Focus on Equity
    • 7 • 3/21/11 PRIORITY #2: FROM DISSEMINATION TO 2-WAY COMMUNICATION
    • 8 • 3/21/11 • Salient communication channels identified to reach most vulnerable:  SMS in local language  Forecast bulletin boards in strategic outposts across village  At village mosque  At water boreholes (women)  Rural radio, media professionals  Community relays/boundary organizations (NGOs, CBOs) Communicating to Reach ‘the last mile’ Credit: Francesco Fiondella, IRI Credit: Arame Tall, CCAFS
    • 9 • 3/21/11 PRIORITY #3: BE A PROFESSIONAL LISTENER, START WITH FARMER INFORMATION NEEDS
    • 10 • 3/21/11 • Open Spaces for iterative dialogue to develop useful products for farmers • PAR > Key to engage communities, identify farmer information gaps, adaptation needs, capture local innovation Co-production of Climate services • Preliminary Results of Kaffrine climate services project – Increase in access, from handful in 2011 to 100% by 2012 – Demonstrated Usefulness of climate information, for all products across timescales – Added value to traditional forecasts Giving Famers a Voice In Design of Climate Service
    • 11 • 3/21/11 • Identify specific climate service needs of women and other underserved groups • Place specificity of farmers’ needs • Different Cultural norms and socialization from village to village Climate Service Needs of women farmers in Fass (Left) different from those in Dioly Right). Credit: Tall, CCAFS Focus on the Most Vulnerable: Equity Considerations
    • 12 • 3/21/11 PRIORITY #4: STRENTHENING FARMERS’ ABILITY TO USE CLIMATE SERVICES
    • 13 • 3/21/11 Credit: Mariane Diop- Kane, ANACIM The shorter the time range, the more accurate the forecast Credit: Red Cross/PetLab Bringing together forecasters and farmers to put climate forecasts at the service of communities at risk from climate-related risks Fass Djoly Malem Innovative tools to Communicate forecasting uncertainty - Didactic Games
    • 14 • 3/21/11 Communicating Downscaled Seasonal forecasts to farmers > The PDF Farmers discussing what 1mm of rain means… Credit: Dr. Ousmane Ndiaye, ANACIMCredit: J. Hansen, CCAFS Ousmane Ndiaye, ANACIM
    • 15 • 3/21/11 Credit: J. Hansen, IRI/CCAFS KPC Rao, ICRISAT ….To Wote, Eastern Kenya: Research in Development
    • 16 • 3/21/11 • Suite of Seemless forecasting products – Seasonal – Dekadal – 72h – 48h – 3h- nowcasting Communicate Evolving Probabilities: Putting Farmers in Charge HOURS DAYS WEEKS MONTHS YEARS DECADES … WEATHER CLIMATE • Tailored to User needs  Content: hazards, scales  Timing: Alarm threshold  Message format & language Confirmation of risks as season unfolds Key to empower farmers to manage uncertainties inherent in climate forecasting
    • 17 • 3/21/11 • Examples surveyed by CCAFS prove that it is today Mission Possible to reach millions of farmers with salient and downscaled climate information and advisory services relevant to support their decision-making under an uncertain climate. • It is time to Scale Up this approach for many other farmers to have access and benefit from available climate information and advisory services. • Intermediaries Play a Key Role in this Agenda. Photo: Farmer in Ouelessebougou village, happy beneficiary of Mali’s 30year old Agromet advisory program. Credit: A. Tall, CCAFS For more information, contact: Arame Tall, a.tall@cgiar.org Reaching Farmers with Climate Services at Scale > Mission Possible