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Key Decision Challenges: Perspectives from Stakeholders“IFFCO Kisan Sanchar Limited, India“
by S.Srinivasan

Institutions ...
INDIAN FARMERS FERTILISER COOPERATIVE LIMITED
• Owned by 40,000 plus member
cooperatives

• Strives to improve agricultura...
Efforts at ‘Climate Smart Industry’
• Adopting State-of-the-art technology for the betterment of
operations to decrease en...
Industry’s contribution to
Climate Smart Agriculture
CSR Activities
•

Afforestation, Watershed Management, Conservation o...
IKSL : Joint Venture
Partners
• Serving rural India since 1967

• World's largest Coop. in Fertilizer Sector
• Around 40,0...
Mission
• To empower Indian farmers with pertinent information by
leveraging mobile phone
• To improve informed decision m...
Overview of IKSL Services
• Free Voice/ Text messages , Helpline Services
• Focused service to Communities
• Soya bean gro...
Information dissemination in Climate Smart Villages
• Project sponsored by CIMMYT, India office
• IKSL is Content Partner
...
Challenges in Information Dissemination
• Providing customised Voice/ Text Messages to farmers
• Sourcing Content that is ...
Providing weather forecast advisories
• Farmers need accurate, relevant & localised forecasts
• Interpreted weather foreca...
Summary
Fertiliser Production
• Fertilisers are essential to increase production on existing land
• Enhanced yields help p...
Thank You
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Key Decision Challenges: Perspectives from Stakeholders

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Presentation by S Srinivsan, IKSL at the CCAFS Workshop on Institutions and Policies to Scale out Climate Smart Agriculture held between 2-5 December 2013, in Colombo, Sri Lanka

Published in: Business, Technology
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Transcript of "Key Decision Challenges: Perspectives from Stakeholders "

  1. 1. Key Decision Challenges: Perspectives from Stakeholders“IFFCO Kisan Sanchar Limited, India“ by S.Srinivasan Institutions and Policies for Scaling Out Climate Smart Agriculture Colombo, Sri Lanka December 2, 2013
  2. 2. INDIAN FARMERS FERTILISER COOPERATIVE LIMITED • Owned by 40,000 plus member cooperatives • Strives to improve agricultural productivity and welfare of farmers • Largest producer and distributor of chemical fertilisers in India • Well known for promotional and extension activities in rural India Nurturing Mother Earth’s Bounty
  3. 3. Efforts at ‘Climate Smart Industry’ • Adopting State-of-the-art technology for the betterment of operations to decrease energy consumption • Launching new mitigation technologies through retrofits and availing benefits under Kyoto Protocol’s CDM, wherever feasible • Complying with the Statutory requirements on gaseous and liquid effluents from the production facilities • Promoting adoption of Fertilizer Best Management Practices (BMP); • Manufacture of    Slow release fertilisers Water Soluble Fertilisers Micronutrients & micronutrient incorporated fertilisers
  4. 4. Industry’s contribution to Climate Smart Agriculture CSR Activities • Afforestation, Watershed Management, Conservation of Water, Land reclamation etc. Promotional Activities • Enabling & ensuring that farmers use fertiliser appropriately • Enhancing input use efficiency - minimising GHG emissions, • Conservation Agriculture - zero tillage, Laser levelling etc. • Promotion of Bio-fertilisers/ composting/ Green manuring • Promotion of weather based crop insurance Promoting institutions to realise specific objectives     IFFDC (Afforestation), ITGI (Crop Insurance), CORDET (Training & Capacity Building), IKSL (Information Dissemination)
  5. 5. IKSL : Joint Venture Partners • Serving rural India since 1967 • World's largest Coop. in Fertilizer Sector • Around 40,000 Coop. societies, • 55 million members, Objectives • Provide additional services to enhance farmer productivity • Build closer bonding with members • 330 million indirect dependents • Largest GSM & integrated telecom player in India. • Enhance penetration amongst Low Income Rural Household • World’s 3rd largest • 192 million Subscribers in India. • Build Stickiness with the Brand • 275 million customers in 20 countries • Pan India footprint, 0.45 m towns & villages • Pioneer in rural telephony • Dissemination of content through mobile phones
  6. 6. Mission • To empower Indian farmers with pertinent information by leveraging mobile phone • To improve informed decision making by farmers which could result in    reduction in costs, improvement in quality, increase in income and enhanced opportunities for livelihoods • To strengthen cooperative network
  7. 7. Overview of IKSL Services • Free Voice/ Text messages , Helpline Services • Focused service to Communities • Soya bean growers of ADM, Fishermen of Odhisa • 18 States, 107 agro climatic zones, 2.5 million Subscribers • Tie-up with right institutions for Content enrichment • Managing GoI ‘s toll-free call centre services for Farmers  Monthly landed calls range from 0.4 to 0.6 million  SMS summary sent to farmers after answering calls • IKSL has partnership with CCAFS – Karnal & Vaishali
  8. 8. Information dissemination in Climate Smart Villages • Project sponsored by CIMMYT, India office • IKSL is Content Partner • Four villages each in Vaishali (Bihar) and Karnal (Haryana) district • Daily 2 messages to 500 farmers in each district • Covering Rice, Maize and Wheat
  9. 9. Challenges in Information Dissemination • Providing customised Voice/ Text Messages to farmers • Sourcing Content that is relevant and critical • Location specific information and advisories, especially in respect of weather & Market rates • Penetrating into areas where Telecom network is not effective (low revenue/ low usage areas) • Availability of specific information on climate change to farmers
  10. 10. Providing weather forecast advisories • Farmers need accurate, relevant & localised forecasts • Interpreted weather forecast to be combined with agroadvisory • Agro Met Field Units of SAUs create the actionable advisories • Contextual district-wise weather based agro-advisories by IKSL • Desirable to have advisories at village level • Necessary Infrastructure has to be put in place
  11. 11. Summary Fertiliser Production • Fertilisers are essential to increase production on existing land • Enhanced yields help prevent further deforestation • Increasing efficiency of fertiliser manufacture as well as its use is critical to keep overall emissions as low as possible Information Dissemination • Farmers prefer Voice messages over text messages • Farmers also need information on subjects other than Agriculture • Weather & market information has to be more granular • Farmers may not be prepared to pay for information but do not hesitate to pay when there is a problem to be resolved • Affordable smart phones/ 3G or 4G tariffs in future may allow information dissemination through images & videos
  12. 12. Thank You
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