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C2C intro 1H2010

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    C2C intro 1H2010 C2C intro 1H2010 Presentation Transcript

      • C2C Marketplace
        2010/08 Alan
      • Agenda
      • Overview
      • How marketplace works
      • What's more
      • Overview
        Advantages:
      • Developers: Easier to sell and get profit , access to customers
      • Customer: Diverse content , direct communicate with the author
      • Reallusion: Bigger developer/customer base , less review effort
      Content Store C2C Marketplace
        Developers
        Reallusion
        End-users
      • An extended service of DA
      BackStage (from 11/21/2008, iClone v3.1) : 600~1,000 daily visits USD 3,500~5,500 DA points used per month Direct Access Point Platform iClone BackStage 3K~4.5K Evolver 0.5~1.5K Reallusion City ? Other Service ?
      • Who can join?
      Portal Shop Cash out Reallusion member (230,000+) - Director, Trainer, etc v Primary CD (1,000+) - Potential new developers v v Certificated CD (100-) - Current main content contributors v v v Veteran CD v v v*
        Any Reallusion member
    • How to start?
      • Drag & Drop content, check and manually input required info
      • Opt-in DRM and Trial
      • Batch editing, upload (resume upload) and done
      Upload Content Decorate Shop Sell Content Manage Shop Make Money
    • Banner Image, Video, embedded html Comments & Rating Product Info Upload Content Decorate Shop Sell Content Manage Shop Make Money
    • Shop banner Profile Search Promotion ADs Content list (Try & Buy) Upload Content Decorate Shop Sell Content Manage Shop Make Money
    • HTML Message Board Images (Flickr) Message Board Video (YouTube)
    • Custom Theme
    • Upload Content Decorate Shop Sell Content Manage Shop Make Money
      • - v.s Personal Shops
      • - A group of developers (e.g. motion store, sports fans, etc)
      Upload Content Decorate Shop Sell Content Manage Shop Make Money
    • We just talked about Marketplace...
      • We are building Reallusion City
      • Stage Plan
      • Beta (till late Aug.)
        • Personal portal, shop, and marketplace entry
        • City entry and search developers
        • Share, buy and sell
      • After launch
        • Enhanced community (e.g. friend list, etc)
        • Enhanced content linking, tagging, etc
        • Subscription and more
      • Current Beta Status (2 months)
        More than 300 packs & 800 individual items available
      • We have nearly 5,000 items in BackStage in 21 months
        Beta users uploaded 2,700 items in less than 2 months
      Alley (859): http://city.reallusion.com/shop/IcloneAlley Duchess (663): http://city.reallusion.com/shop/Duchess_Designs Shygirl (529): http://city.reallusion.com/shop/Shys_Shoppe Bigboss (309): http://city.reallusion.com/shop/Bigboss Darren (199): http://city.reallusion.com/shop/mellormedia Direct Access Point Platform iClone BackStage 3K~4.5K Evolver 0.5~1.5K Reallusion City 6K~!! Makes CT/WC BackStage possible Other Service ?
    • Credit Engineer : Jay, Lefty, Andrew, Terry Art : Cary, Alice Commercialization : Kaya, Ivy