C2C intro 1H2010

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Transcript of "C2C intro 1H2010"

  1. 1. C2C Marketplace 2010/08 Alan
  2. 2. Agenda  Overview  How marketplace works  What's more
  3. 3. Developers Overview Reallusion End-users Advantages: • Developers: Easier to sell and get profit, access to customers • Customer: Diverse content, direct communicate with the author • Reallusion: Bigger developer/customer base, less review effort Submission & review Monthly payment Create installer (pack) Direct Sale & Customer service Content Store C2C Marketplace
  4. 4. An extended service of DA BackStage (from 11/21/2008, iClone v3.1): 600~1,000 daily visits Direct Access Point Platform iClone BackStage 3K~4.5K Evolver 0.5~1.5K Reallusion City ? Other Service ? USD 3,500~5,500 DA points used per month
  5. 5. Who can join? Portal Shop Cash out Reallusion member (230,000+) - Director, Trainer, etc v Primary CD (1,000+) - Potential new developers v v Certificated CD (100-) - Current main content contributors v v v Veteran CD v v v* Any Reallusion member
  6. 6. How to start?
  7. 7. • Drag & Drop content, check and manually input required info • Opt-in DRM and Trial • Batch editing, upload (resume upload) and done Upload Content Decorate ShopSell Content Manage Shop Make Money
  8. 8. Banner Image, Video, embedded html Comments & Rating Product Info Upload Content Decorate ShopSell Content Manage Shop Make Money
  9. 9. Shop banner Profile Search Promotion ADs Content list (Try & Buy) Upload Content Decorate ShopSell Content Manage Shop Make Money Unique URL http://city.reallusion.com/shop/iclonealley
  10. 10. HTML Message Board Images (Flickr) Message Board Video (YouTube) RSS, Widget, etc; 13 modules in total http://city.reallusion.com/user/iclonealley
  11. 11. Custom Theme
  12. 12. Upload Content Decorate ShopSell Content Manage Shop Make Money
  13. 13. - v.s Personal Shops - A group of developers (e.g. motion store, sports fans, etc) Upload Content Decorate ShopSell Content Manage Shop Make Money
  14. 14. We just talked about Marketplace...
  15. 15. We are building Reallusion City Search Author Search Content Interact with Developers (Theater, Galley) Browse in Theme Stores
  16. 16. Stage Plan • Beta (till late Aug.) – Personal portal, shop, and marketplace entry – City entry and search developers – Share, buy and sell • After launch – Enhanced community (e.g. friend list, etc) – Enhanced content linking, tagging, etc – Subscription and more
  17. 17. Current Beta Status (2 months) More than 300 packs & 800 individual items available
  18. 18. We have nearly 5,000 items in BackStage in 21 months Beta users uploaded 2,700 items in less than 2 months Alley (859): http://city.reallusion.com/shop/IcloneAlley Duchess (663): http://city.reallusion.com/shop/Duchess_Designs Shygirl (529): http://city.reallusion.com/shop/Shys_Shoppe Bigboss (309): http://city.reallusion.com/shop/Bigboss Darren (199): http://city.reallusion.com/shop/mellormedia Direct Access Point Platform iClone BackStage 3K~4.5K Evolver 0.5~1.5K Reallusion City 6K~!! Makes CT/WC BackStage possible Other Service ?
  19. 19. Credit Engineer: Jay, Lefty, Andrew, Terry Art: Cary, Alice Commercialization: Kaya, Ivy

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