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Targeting Facebook Creativity - By Marty Weintraub
 

Targeting Facebook Creativity - By Marty Weintraub

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    Targeting Facebook Creativity - By Marty Weintraub Targeting Facebook Creativity - By Marty Weintraub Presentation Transcript

    • aimclearblog.com/sesny.zipTargeting Facebook Creativity @aimClear Marty Weintraub, President, aimClear
    • Targeting Creativity• What Personal Traits?• Who’s Professional Characteristics?• Which Radically Private Predilections• Concept Transcends Facebook• Inspired By Bottomless Personalities
    • Literal, Competitive & Aggressive• How Far Are You Willing to Go?• Climb Inside Users’ Psyche• Sugar Cereal Coupons To Pot Smokers?• Bali Vacations to Upper Crust Homosexuals?• Or Vanilla? Tennis Rackets to Tennis Players?
    • “lit·er·al”• Definition: “adhering to fact or to the ordinary construction or primary meaning of a term or expression.”
    • Literal Targeting: Very Safe Ethically/Legally• Vanilla of Facebook Ads• Tight Semantic Relationship• Knitting Needles Woman Who Like Knitting• Segment Includes KW in Product Title• Good News: Can Be Focused Like Search• Bad News: Literal Relationships Don’t Always Exist
    • Literal Targeting• Hockey Sticks to Hockey Players• Jonas Brothers to 13 YO Girls
    • “com·pe·ti·tion”Wikipedia defines competition as when,“Two or more parties strive for a goal, which cannot be shared.”
    • Thousands of Vulnerable Brands
    • Thousands of Vulnerable Brands
    • Thousands of Vulnerable Brands
    • Thousands of Vulnerable Brands
    • Get Inside Customers’ Head!• Qualifiers, Luxury, Gender, Age, Geo, Etc…
    • Negative Competitors’ Sentiment• Powerful Leads, Unsatisfied Consumers• Could Be Susceptible to Alternatives• “sucks,” “suck,” “hate,” “terrible,”• “horrible,” “f_cuk,” “f_cked,” Expletive
    • Double Negative: “Like” Bucket + “Sucks” In Keyword = “Hate”
    • Double Negative: “Like” Bucket + “Sucks” In Keyword = “Hate”
    • Be Careful. Be Very Careful.• Backlash of [Brand] Lovers• [Brand] Might Sue• Follow The Laws Of Jurisdictions ® © ™• Guided By What You’d Do (Or Not) In Public
    • Non Branded DislikesGeneral Disdain = Powerful Motivation
    • Aggressive Targeting• Markets To Deep Personal Predilections• Awesome Opportunity Or Unfair Advantage• So Many Flavors of Extreme People
    • Market to Classic Human Traits• “Love Junkie, “ Love Addict”• “He’s blinded by [keyword]”• “She Feeds On His Insecurity”• “Slave to [something]”
    • Conflict & Violence
    • 14,600 Facebook Users Like “Killing Terrorists,” “Probation Workers” & Like “If Killing Was Legal 7,220 Are 13 years old.
    • Violent Social Segments = KPI Sitting Ducks• 1,154,140 Woman Like Fighting,• 229,640 55+ years old!• Market divorce attorneys, facelifts• Spa services, senior personals• Vibrators
    • Medical Targeting• Sell Minivans To Those Who Like “Being Pregnant”• Disposable Diapers to Like “Hate Being Pregnant”
    • The Incredible Things Users RevealTake Out Pizza to Pot Lovers
    • Wild AdmissionsSell Skateboards, Planned Parenthood & Church
    • Occupations & Employment• Huge Part of Identify• Extremely Potent Targeting• LinkedIn = 50 Million US/FB = 3X• Killer For the Right B2b KPI• Pros Are Always Partially On Duty
    • Like Bucket Occupations & Years of Testing
    • Places of Employment: Work & Education Tool• Productivity Software, Easy-Upload Video Cameras Magnetic Car Signs• Computers, Snow Plowing, Cars, Phone Service & Restaurants
    • Real Life Groups: AA• Dating Sites, Quit Smoking Plans, Candy• Energy Drinks, Tweetups Coffee Clubs, Self-Help Books, Any Other “Safer” Addictions
    • Pesticide Free Foodies• Maine Organic Gardeners Association, Michigan Farm Bureau• Friendly Clothing & Eco-Tourism• Goodness Food Brands• Play On Animal Rights Groups’ Empathy
    • Religions• 903,800 Catholics, 310,340 Mormons• 77,120 Muslims, 117 Jews• 70,600 Buddhists, 19,720 Hindus• 12,520 Occult, Jesus, Buddha• King-of-the-Jews or L. Ron. Hubbard
    • Real-World Publications• What Do Our Customers Read?• Sports Lovers Read Sports Illustrated• Entrepreneurs read INC• Upper Crust Travelers Read Condé Nast• Shrewd Marketers Don’t Miss This Level Of Targeting
    • Don’t Just Be Literal With Magazines• Hunting Readers Don’t Just Like Camo’ & Boots• Pickup Trucks & Snowshoes• Yachting Mag’ Readers Probably Have Money• Sun Care Products, Fish, Water-ski, Deck Cleaning
    • Travel Books: Frommers, Lonely Planet, & Berlitz• Sell Em’ Cruises, Airfare, Hotel, Guide Service• Noise Cancelling Headphones• Foreign Language Learning Software
    • Search Is Your Friend
    • Canadian Sephora Lovers
    • Targeting Creativity• What Personal Traits?• Who’s Professional Characteristics?• Which Radically Private Predilections• Concept Transcends Facebook• Inspired By Bottomless Personalities
    • Thank You! @aimClear Marty Weintraub, President, aimClearCOPYRIGHT: aimClear® "Socialize.ppt" is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License