Targeting Creativity• What Personal Traits?• Who’s Professional Characteristics?• Which Radically Private Predilections• Concept Transcends Facebook• Inspired By Bottomless Personalities
Literal, Competitive & Aggressive• How Far Are You Willing to Go?• Climb Inside Users’ Psyche• Sugar Cereal Coupons To Pot Smokers?• Bali Vacations to Upper Crust Homosexuals?• Or Vanilla? Tennis Rackets to Tennis Players?
“lit·er·al”• Definition: “adhering to fact or to the ordinary construction or primary meaning of a term or expression.”
Literal Targeting: Very Safe Ethically/Legally• Vanilla of Facebook Ads• Tight Semantic Relationship• Knitting Needles Woman Who Like Knitting• Segment Includes KW in Product Title• Good News: Can Be Focused Like Search• Bad News: Literal Relationships Don’t Always Exist
Literal Targeting• Hockey Sticks to Hockey Players• Jonas Brothers to 13 YO Girls
“com·pe·ti·tion”Wikipedia defines competition as when,“Two or more parties strive for a goal, which cannot be shared.”
Real-World Publications• What Do Our Customers Read?• Sports Lovers Read Sports Illustrated• Entrepreneurs read INC• Upper Crust Travelers Read Condé Nast• Shrewd Marketers Don’t Miss This Level Of Targeting
Don’t Just Be Literal With Magazines• Hunting Readers Don’t Just Like Camo’ & Boots• Pickup Trucks & Snowshoes• Yachting Mag’ Readers Probably Have Money• Sun Care Products, Fish, Water-ski, Deck Cleaning