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  • 1. Integrating Your Marketing Efforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010
  • 2. Integrating Your Marketing Efforts Cohesively  It’s not “Search Marketing” www.LiBeckIM.com
  • 3. Integrating Your Marketing Efforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com
  • 4. Integrating Your Marketing Efforts Cohesively  Is Your Audience in Facebook www.LiBeckIM.com
  • 5. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 6. Integrating Your Marketing Efforts Cohesively  Farmville….anyone? www.LiBeckIM.com
  • 7. Integrating Your Marketing Efforts Cohesively  Needs to be fun  Needs to reward  Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com
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  • 35. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  • 36. Integrating Your Marketing Efforts Cohesively  Takes a lot of resources  Time  Effort  Coordination  Needs to be integrated  Email  Other Social Channels  Offline www.LiBeckIM.com
  • 37. Integrating Your Marketing Efforts Cohesively  Set Goals & Measure  Not Just the Number of Fans  How much engagement o Photos posted o Videos posted o Likes on content o Comments  Don’t forget traffic to your site  Conversions on exclusive content www.LiBeckIM.com
  • 38. Integrating Your Marketing Efforts Cohesively  People get bored  Especially on facebook  Keep things fresh, interesting & engaging  It’s about their experiences, not yours  Your audience decides the value…not you! www.LiBeckIM.com
  • 39. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com