Integrating Your Marketing Efforts Cohesively
Liana “LI” Evans, Co-Founder/CEO
LiBeck Integrated Marketing
@ storyspinner
...
Integrating Your Marketing Efforts Cohesively
 It’s not “Search Marketing”
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Is About Stickiness
Is About Engagement
Is About Giving Value
Is About D...
Integrating Your Marketing Efforts Cohesively
 Is Your Audience in Facebook
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
 Farmville….anyone?
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
 Needs to be fun
 Needs to reward
 Needs to give them a reason to get
the...
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
 Takes a lot of resources
Time
Effort
Coordination
 Needs to be integra...
Integrating Your Marketing Efforts Cohesively
 Set Goals & Measure
Not Just the Number of Fans
 How much engagement
oPh...
Integrating Your Marketing Efforts Cohesively
 People get bored
Especially on facebook
Keep things fresh, interesting &...
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Upcoming SlideShare
Loading in...5
×

SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans

435

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
435
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans

  1. 1. Integrating Your Marketing Efforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010
  2. 2. Integrating Your Marketing Efforts Cohesively  It’s not “Search Marketing” www.LiBeckIM.com
  3. 3. Integrating Your Marketing Efforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com
  4. 4. Integrating Your Marketing Efforts Cohesively  Is Your Audience in Facebook www.LiBeckIM.com
  5. 5. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  6. 6. Integrating Your Marketing Efforts Cohesively  Farmville….anyone? www.LiBeckIM.com
  7. 7. Integrating Your Marketing Efforts Cohesively  Needs to be fun  Needs to reward  Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com
  8. 8. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  9. 9. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  10. 10. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  11. 11. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  12. 12. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  13. 13. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  14. 14. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  15. 15. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  16. 16. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  17. 17. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  18. 18. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  19. 19. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  20. 20. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  21. 21. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  22. 22. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  23. 23. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  24. 24. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  25. 25. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  26. 26. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  27. 27. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  28. 28. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  29. 29. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  30. 30. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  31. 31. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  32. 32. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  33. 33. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  34. 34. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  35. 35. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  36. 36. Integrating Your Marketing Efforts Cohesively  Takes a lot of resources Time Effort Coordination  Needs to be integrated Email Other Social Channels Offline www.LiBeckIM.com
  37. 37. Integrating Your Marketing Efforts Cohesively  Set Goals & Measure Not Just the Number of Fans  How much engagement oPhotos posted oVideos posted oLikes on content oComments Don’t forget traffic to your site Conversions on exclusive content www.LiBeckIM.com
  38. 38. Integrating Your Marketing Efforts Cohesively  People get bored Especially on facebook Keep things fresh, interesting & engaging  It’s about their experiences, not yours  Your audience decides the value…not you! www.LiBeckIM.com
  39. 39. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×