Tourism and mobile

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Tourism and mobile

  1. 1. TOURISM & M BILE
  2. 2. TABLE OF CONTENTS 1. Introduction 2. How are small businesses using mobile technology? 3. Mobile apps in the tourism industry: Facts and Figures 4. How can SMEs promote their services with AppsBuilder? 4.1. Offer incentives 4.2. Simplify booking procedures 4.3. Take your customer service mobile 4.4. Get local 4.5. Leverage the power of social media 4.6. Provide additional services Follow us on or visit our official blog
  3. 3. INTRODUCTION Being social is absolutely core to human nature. Nowadays social is mobile. Think about the last time you left your house without your keys, wallet and… mobile phone? Yes, mobile is the new hotspot for being social. Not only 50% of all searches is taking place via smartphone1, but mobile apps have also become a powerful customer relationship management tool, being increasingly used by professionals and SMEs to boost client retention and improve the quality of their customer support. While they used to be a simple static window for business owners, apps are nowadays an effective bidirectional means of communications between customers and service providers, with amazing returns in terms of profits and client loyalty. For small business owners, building a strong mobile presence means more visibility among mobile users, additional sales channels and the chance to be easily geolocalized by existing and prospect clients. In other words, giving mobile technologies a miss is putting your business in jeopardy. 1) http://iminmarketer.com/top-5-reasons-why-small-business-apps-are-a-necessity/# Start your free 14-day trial Share this e-book
  4. 4. HOW ARE SMALL BUSINESSES USING MOBILE TECHNOLOGY? According to the Federation of Small Business, there are 4.8 million small businesses in the UK as of April 20122 . Small businesses have embraced mobile/social advertising, however, unfortunately, a paltry sum have seen mobile apps as a significant opportunity to break out from the clutter. How are SMEs using mobile technology? How so? One of the most cited reasons is that businesses don’t quite understand how effectively mobile apps could be used to promote their business. Moreover, they find building apps an expensive and timeconsuming process. 2) The World Travel Market (WTM) Industry Report and Global Trends Report Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance Start your free 14-day trial Share this e-book
  5. 5. Here comes AppsBuilder, the innovative do-it-yourself platform that allows any user with no coding skills to create, manage and distribute their own apps through several promotional channels. As business people ourselves, we know how tough it is to run a business, deal with customers, supervise staff, manage your budget, etc., that is why, when it comes to creating your app, we want to make things as simple as possible. You will not have to worry about hiring technical staff or installing several programs on your computer; AppsBuilder is the only tool that combines 3 main functions in one single platform: Create native apps and mobile sites Promote your services across all mobile devices Engage your audience on the go In this ebook we will show you how to exploit the potential of mobile apps and drive new revenues to your business. Start your free 14-day trial Share this e-book
  6. 6. MOBILE APPS IN THE TOURISM INDUSTRY: FACTS AND FIGURES There was a time when people used to travel around the world with guide books, maps and different awkward printed material; that era has died out. The future is always on: it is portable and always in your pocket in the form of a smartphone or a tablet. According to Euromonitor International, over 50% of European customers will use smartphones to make holiday bookings in the near future. As a result, the relationship between travel and technology has become closer than ever, with more and more businesses turning to mobile apps to promote their services and reach customers in a more personal way. But what does this mean for the tourism industry? Mobile apps have become small businesses’ best ally, both to acquire new customers as well as to retain old ones. This is why tourism enterprises have to adapt to this new technological shift and make sure they are able to reach their customers in the mobile environment and become active part of their digital lives. Start your free 14-day trial Share this e-book
  7. 7. In order to get a sense of the scale of the mobile phenomenon in the tourism industry, we have collected some statistics3 and insights to give you a more concrete idea of what the mobile revolution means for the tourism industry. % OF LEISURE TRAVELLERS USE THEIR SMARTPHONE WHILE ABROAD % HAVE USED MOBILE APPS TO FIND HOTEL DEALS % HAVE DOWNLOADED MOBILE APPS SPECIFIC TO UPCOMING VACATION % POST VACATION PHOTOS ON A SOCIAL NETWORK % CHECK IN TO A LOCATION WHILE ON HOLIDAY % UPDATE THEIR FACEBOOK STATUS WHILE ON HOLIDAY 3) The World Travel Market (WTM) Industry Report and Global Trends Report Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance Start your free 14-day trial Share this e-book
  8. 8. Top five uses of smartphones while travelling: TAKE PHOTOS USE MAP FEATURES SEARCH RESTAURANTS SEARCH ACTIVITIES AND ATTRACTIONS CHECK IN PRIOR TO FLIGHT As it can be seen from the above figures, mobile apps have a huge influence on travellers’ choices and leisure activities, not only while on holiday, but also in the pre and post-holidays stages. In fact, mobile apps are used for multiple searches before setting off and for sharing photos and reviews upon their return. Start your free 14-day trial Share this e-book
  9. 9. HOW CAN SMEs IN THE TOURISM SECTOR PROMOTE THEIR SERVICES WITH APPSBUILDER? It is now clear that providing your business with a mobile app is an amazingly effective way of boosting your services’ popularity, acquiring new customers and improving your customer care. 2010 Cone Consumer New Media Study clearly shows how the mobile presence of a company positively affects its reputation and brand awareness among potential customers. Moreover, given the fact that mobile devices have become a daily presence in our lives, over 60% of people admit preferring to interact with a brand in a new media environment, which in 61% of cases ends up in a stronger connection with the brand itself. Companies that have a strong mobile presence and regularly interact with their customers in a new media environment also have more chances to increase their revenue streams, as 59% of people admit being more likely to purchase products and services from businesses operating mobile. Start your free 14-day trial Share this e-book
  10. 10. Companies and brands can benefit from egaging with new media users: I AM MORE AWARE OF A BRAND IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 63% I AM MORE LIKELY TO SHARE INFORMATION ABOUT THE COMPANY OR BRAND ACROSS MY OWN NEW MEDIA CHANNELS IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 62% FEEL A STRONGER CONNECTION WITH A BRAND IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 61% I FEEL BETTER SERVED BY COMPANIES WHEN I CAN HAVE A CONVERSATION WITH THEM IN A NEW MEDIA ENVIRONMENT. 60% I’M MORE LIKELY TO PURCHASE THE COMPANY’S OR BRAND’S PRODUCTS OR SERVICES IF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT. 59% IF I FOLLOW A COMPANY OR A BRAND ON ONE OF ITS NEW MEDIA CHANNELS, I AM MORE LIKELY TO FOLLOW THE COMPANY ON ITS OTHER NEW MEDIA CHANNELS. 59% Now that you are aware of all the benefits that mobile apps can bring to your business, don’t miss out on the opportunity to build your mobile presence with AppsBuilder, the fastest and most cost-effective way to propel your business to new heights! Start your free 14-day trial Share this e-book
  11. 11. 1. OFFER INCENTIVES Travellers love bargain! According to a recent study on mobile customers’ behaviour, the main factor influencing users to engage with an online company is whether they can offer incentives such as special deals, discounts, coupons or additional services specifically devised for app users. When deciding whether to engage with company or brands via new media, users look for the following types of company/brand interactions: 77% OFFER ME INCENTIVES (E.G., FREE PRODUCTS OR SERVICES, COUPONS, DISCOUNTS) 46% SOLVE MY PROBLEMS / PROVIDE PRODUCT OR SERVICE INFORMATION (E.G., CUSTOMER SERVICE) 39% SOLICIT MY FEEDBACK ON PRODUCTS AND SERVICES 28% ENTERTAIN ME (E.G., PROVIDE ACCESS TO PREMIUM CONTENT) 26% DEVELOP NEW WAYS FOR ME TO INTERACT WITH THEIR BRANDS (E.G., WIDGETS, MOBILE APPLICATIONS, ONLINE GAMES, CONTESTS) ME (E.G. 21% MARKET TOADDS) BANNER ADDS, TARGETED Start your free 14-day trial Share this e-book
  12. 12. With AppsBuilder you can easily create coupons to advertise your special deals, time-limited offers and provide your customers with amazing discounts. In-app coupons allow you generate dedicated content and establish a deeper relationship with your app users, and keep them coming back. Moreover, you will be able to link your app to your PayPal account in order to manage in-app purchases; alternatively, you will be free to redirect your customers to your website to complete the check-out procedures. Thanks to AppsBuilder’s Geolocalization feature you can customize deals to users location, so as to order and present your content based on user’s proximity to the target area. This system makes sure that you engage with your audience at their convenience, without sounding too intrusive. Check out our blog for step-by-step instructions on how to set up in-app coupons with AppsBuilder. Start your free 14-day trial Share this e-book
  13. 13. 2. SIMPLIFY BOOKING PROCEDURES Let’s face it, we all feel the time squeeze of work-life. No one derives pleasure from filling long, mundane booking forms. This is particularly true for the mobile world, which is a world of instant gratification, where users’ attention span ranges between 3 and 5 seconds. Users turn to their smartphone to receive immediate responses and results; they expect your app to simplify searches and booking procedures. Providing a speedy and smooth booking process will give your customers one more reason to use your services. Mobile customers expect to play an active role in company life as well as to easily get in touch with a business to ask information or leave a feedback. That is why creating feedback forms is an exceptional opportunity for all app owners to get precious feedback on their app, spot the services that need to be implemented and offer users an alternative channel to complain rather than posting comments on the web. AppsBuilder’s form generator allows you to create fully customizable in-app forms to gather users’ feedback and details and enable mobile bookings just by tapping an icon. Start your free 14-day trial Share this e-book
  14. 14. 3. TAKE YOUR CUSTOMER SERVICE MOBILE The mobile industry is all about flexibility. By providing effective customer support features, tourism enterprises can better manage relationships with their customers, and eventually turn them into brand advocates. Customers often miss their flights or find that their hotels are overbooked, and it’s right at these crucial crunch times that they have the power to make or break your brand. AppsBuilder’s wall chat allows customers to exchange in-app messages with you and other users, therefore it offers you an excellent opportunity to show how effective your customer support is. Your customers will always remember how easy it was for them to reach out to you in their time of need and how swiftly you could deal with their problems. You can use your in-app wall chat to engage customers and encourage them to exchange opinions and ask for advice from previous customers. This way you will be able to create social communities around your business and strengthen your company’s reputation through peer reviews. Start your free 14-day trial Share this e-book
  15. 15. 4. GET LOCAL Prepare your customers by listing the hot spots of their holiday destinations. Local maps, emergency contact numbers and helpful local phrases will ensure your customers will return to your app even after making their booking. All the content generated through AppsBuilder can be geotargeted so as to be presented to your customers based on their proximity to the target area. This will allow your customers to receive relevant information when they most need it and encourage them to check in regularly to your app. The power of mobile is that it creates a bridge between physical and digital experience, as it happens with custom maps. You can use them to help visitors locate your premises and provide relevant tourist information on the area surrounding your hotel or restaurant. This way your mobile app will serve two crucial purposes: it will not only promote your business facilitating its location, but it will also enhance the level of customer services provided by your hotel or restaurant, thus generating a positive word of mouth about it. Start your free 14-day trial Share this e-book
  16. 16. 5. LEVERAGE THE POWER OF SOCIAL MEDIA Social media is a «must» for any kind of business, as you have to be present where your customers spend most of their time. Social networking is a friendly and effective way to engage your customers, keep in touch with old clients and encourage peer review and sharing. Whether they have just had an exquisite dinner at your restaurant or they’ve been amazed by your hotel’s rich breakfast buffet, give them a chance to post it on Facebook or Twitter via app and share it with other users. AppsBuilder gives you the chance to integrate your social profiles into your app to create a lively buzz around your business. Thanks to the new promotional tool Social Share, you can now promote your app on your social profiles in just a click. From a single panel you will be able reach all your contacts on Facebook, Twitter, Google + and LinkedIn and inform them all about your awesome app. However, never underestimate the importance of high quality content. To fully leverage the power of social media, make sure you regularly post relevant and engaging content, such as photo galleries to showcase your premises and facilities or maybe some amusing videos to introduce your staff and the people who will take care of your customers’ wellbeing. Start your free 14-day trial Share this e-book
  17. 17. 6. PROVIDE ADDITIONAL SERVICES Customers really appreciate when you go out of your way to do something that is not required of you. When you offer a differentiated service you are not only making their lives easier but you are also eliciting reciprocity - an obligation to return back. Use your app as a powerful channel to establish a two-way dialogue with your customers and offer them dedicated services that can only be enabled via app. This attitude will make your customers feel counted and encourage them to spread a positive word-of-mouth around your products and services. AppsBuilder offers a wide range of widgets to implement your app’s functionalities with weather forecasts, directions, currency converter, discount calculator, tip calculator and many others, all right into your app! More functions will translate into more value to your app, thus more reasons to come back to it! Start your free 14-day trial Share this e-book
  18. 18. CREDITS MOBILE APPLICATION DEVELOPMENT RESOURCES Tips, News and latest trends to create crossplatform mobile apps for iPhone, iPad, Android devices and HTML5 WebApps; and promote your services across your mobile audience. http://blog.apps-builder.com/ HIRE A PRO: DESIGN SERVICE FOR MOBILE APPS Little time for your app design? Take it easy, put your app design in our hands! With Hire a Pro you can finally get your app customized down to the smallest details, without having to lift a finger. http://www.apps-builder.com/en/hireapro Reach all devices Create native apps and mobile sites perfectly viewable on any type of mobile device Promote your services Reach your mobile customers and spread the word about your products and services. Engage your audience Keep in touch with your audience on-the-go through our in-app tools for customer relationship management. Start your free 14-day trial Share this e-book
  19. 19. Need help with your app design? Take it easy and Hire a Pro! Learn more Follow AppsBuilder on:

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