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  • Introductionto Social MediaMeasurementwith HootSuite01By: Nichole Kelly - Social Media Measurement CoachIn Partnership with HootSuite - Social Media Dashboardwww.fullfrontalroi.com
  • www.fullfrontalroi.com1Measuring social media is now an expectation that marketers needto deliver on. Marketing Sherpa released a report that showed 53%of marketers have increased social media budgets in 2011. That’sgreat news but for many it came at a cost they weren’t preparedfor; accountability. According to the report from Bazaarvoice, 74%year. Many marketers have found that the reality of measuring socialthe expectations for the ability to measure have risen dramatically.marketers, but it is something that can be overcome.As a marketer whohas successfullymeasured socialmedia ROI, I can tellyou it isn’t as easy aseveryone thinks, but itis possible.— Nichole KellyIntroductionIntroduction toSocial MediaMeasurementwith HootSuite01
  • www.fullfrontalroi.com2Customize. Automate.Simplify.Get a better viewof your socialcampaigns withnew, more powerfulanalytics tools, moreways to measure, andcustomizable reportsthat will give you amore complete andcomprehensive pictureof your participation insocial spaces.IntroductionThe makers of HootSuite, the social media dashboard, recognizedthe need for real social metrics and released the new Custom Social. This platform provides a new level of insight for howsocial media is impacting your business. It provides metrics beyondthose available anywhere, like fans and followers, and gives decisionmaking metrics like how many site visits your social media activitiesgenerated and how many of your social media contacts convertedon your site. Combining this data with basic executive measurementphilosophies will provide concrete reports on what is and what isn’tdelivering in your social strategy.The following pages outline some core measurement strategies thatwill transform your conversation about social media measurement. View slide
  • www.fullfrontalroi.com3With all the various metrics available, why has social mediadown to a disconnect between new social metrics and those thatcompanies have relied on for years. Comparing social metrics withother marketing channels is challenging because social mediaToo Many Tools & Misalignment of NeedsWe witnessed a massive rush to market as social software companiescreated products they thought would solve the measurementconundrum. Marketers were trying to understand how the metrics intheir social media listening platform connected to the metrics in theirsocial media engagement platform and how that would connect tothe metrics in their social media reporting platform. It didn’t take longfor the process to become very convoluted. With the emergence ofthese “new” metrics we have created a huge problem for marketerswho simply need to understand how social media activities perform inrelation to the rest of their marketing activities. When Executives askThe Challengesto Social MediaMeasurementIntroduction toSocial MediaMeasurementwith HootSuite01By focusing onnew social metricswe have dilutedthe conversationof where socialmedia adds value tothe core business.Fortunately, it’s aneasy adjustment.— Nichole Kelly View slide
  • www.fullfrontalroi.com4Social media metrics can’t be a language of their own because theyhave to speak to executive needs. The C-Suite wants to understandhow social media contributes to the bottom line. Therefore, marketersneed to be able to differentiate the metrics that matter to them fromthe metrics that matter to an executive.Metrics that Matter to MarketersThe new social media metrics do have a purpose and deliver value tothe conversation. Metrics such as likes/followers, retweets, comments,mentions, and @replies show us how our social media strategy isprogressing and whether or not we are building a community that isengaged. While this is directional for us, it’s important that we recognizethey aren’t important to the average executive.Metrics that Matter to ExecutivesThere are three key metrics that determine how the company is doing:sales (units sold), revenue and cost. This is important and worthTo put social media into the context of what executives care aboutyou need to connect it to their three core metrics.Aligning SocialMeasurement withExecutive NeedsIntroduction toSocial MediaMeasurementwith HootSuite01Executives look atsales, revenue andcost EVERY DAY toput social media intothe context of whatexecutives care about.You need to connectit to their three coremetrics.— Nichole Kelly
  • www.fullfrontalroi.com5Transforming your Dialogue with ExecutivesSales, revenue and cost are the Holy Grail for social mediameasurement. As you saw from the results in the Bazaarvoice study,the three metrics you need to provide and answer. Unfortunately,just because you have the info won’t mean that social media istruly transform your conversations with executives. Imagine beingable to show that social media delivers customers at a lower costthan other marketing channels or converts at a much higher rate thanany other channel or even that social media customers spend moreover their lifetime than other customers. These are game changingconversations and you can get the data you need to have them.Achieving positive results requires integration with some familiar(maybe even “old school”) online analytics packages like GoogleAnalytics. The data is available for you if you know how to get it.Aligning Social Measurementswith Executive Needs
  • www.fullfrontalroi.com6There’s just no way around it. In order to measure sales, revenue andcost in a meaningful way, you have to understand what you are tryingto accomplish with social media. There are three primary goals withany marketing activity: brand awareness, customer retention and leadgeneration. Each of these goals comes with a unique set of metricsthat tie to sales, revenue and cost.UnderstandingWhat Needs To BeMeasuredIntroduction toSocial MediaMeasurementwith HootSuite01
  • www.fullfrontalroi.com7Understanding What NeedsTo Be Measured!"#$%&(#")$)**If your goal is to generate more awareness of your brand with socialmedia then you are essentially measuring eyeballs and the actionsexisted for years. Just look at public relations and TV/radio/banneradvertising for the list you need:Cost Per ImpressionCustomer RetentionRatesAverage UnitsPer PurchaseLifetime Valueof a CustomerAverage RevenuePer PurchaseAverage TransactionsPer CustomerCost Per EngagementCost Per ClickCost Per Site Visit+,*-./)"&0)-)$-1.$For those of you who are trying to serve your customers in a betterencourage customers to stay longer and possibly buy more at everytransaction, or buy more often, depending on what service or productyou provide. There are a few metrics that demonstrate this clearly:
  • www.fullfrontalroi.com8Understanding What NeedsTo Be Measured2)#%&3)$)"#-1.$While you may not be actively selling products in social mediachannels, it is likely that the relationships you build will result in salesfor your company. Can you show where social media contributed toin lead generation: lead forms and sales. The following metrics showhow to demonstrate social media’s role in the sales process:Cost Per LeadCost Per SaleAverage UnitsPer SaleCost Per SubscriberAverage RevenuePer SaleConversion Rateof Leads
  • www.fullfrontalroi.com9the metrics you need to apply these measurement strategies. Thefollowing How-To guides will get you started.01. How-To Integrate Google Analytics and HootSuite02. How-To Add Google Analytics to your web site03. How-To Add Goal Tracking and Campaigns to Google Analytics04.05.How HootSuiteCan HelpIntroduction toSocial MediaMeasurementwith HootSuite01HootSuite SocialAnalytics provide anew level of insighton the impact ofsocial media on yourbusiness, providingdeep decision-makingmetrics beyond fansand followers to helpyou evaluate yourstrategies.
  • www.fullfrontalroi.com10The ability to align social measurement with the same metricsyou use to measure your other marketing channels will give you aempowered to transform your dialogue with executives and deliverthe results they are looking for. Finally, you will have insight into whichsocial media strategies are actually delivering and which ones aren’tso you can optimize your efforts.4.,-&5167.8)&9)88:Nichole Kelly is a social media measurement coach and the publisheraccountable marketing teams, she used her talents to create asystematic way to measure social media and put it into the context ofwhere it is delivering value to your organization and show bottom-linethey need and with the right language and the right strategy to put thepieces together, they can deliver results.Nichole Kelly - Social Media Measurement CoachSummaryIntroduction toSocial MediaMeasurementwith HootSuite01
  • www.fullfrontalroi.com11Summary4.,-&;..-<,1-)HootSuite helps consumer brands, global enterprises, SMBs andagencies spread messages, monitor conversations and track resultsacross multiple networks from one centralized dashboard.Using HootSuite’s business focused tool set, teams canWordpress and other social networks securely via web, desktopor mobile platforms. HootSuite clients track campaign results andindustry trends to rapidly adjust engagement tactics and increaseFree! 30 Day trial of HootSuite ProFind out how HootSuite’s Social AnalyticsReports can help your campaigns. Sign up fora free 30 day trial of HootSuite Pro and receiveunlimited Report credits for the length ofyour trial. Visit http://hootsuite.com/Pro tosign up today.Or, book a free demo of HootSuite’s Enterprisecapabilities, visit http://hootsuite.com/enterprise to fill out a request.
  • Overview ofSocial Reportingwith HootSuite01www.fullfrontalroi.comHOW-TO
  • www.fullfrontalroi.com101HOW-TOOverview ofSocial Reportingwith HootSuiteIt’s important for marketers to show how social media activities areimpacting corporate goals. To answer this need HootSuite launchedCustom Social Analytics to track and measure activities across varioussocial networks against website conversions. The reporting suitecombines the power of Ow.ly statistics with Google Analytics andFacebook Insights to provide information on almost all social activitieswithout leaving the HootSuite dashboard. This level of insight providesmarketers with the overviews they need to truly understand the valueof their online efforts.This How-To guide is one of many that demonstrate the enhancedreporting and measurement tools in the HootSuite dashboard.identifying revenue sources.Within HootSuite’s native Social Analytics Reports you can select thepre-made Google Analytics Report Template or plug individual GoogleAnalytics modules into a custom report. Both give you the statisticsyou need to accurately analyze social media engagement againstThe following Google Analytics features are built into HootSuite fororganizations to measure and share results without leavingthe dashboard:HootSuite Social AnalyticsHootSuite’s Social Analyticscapabilities allow businesses andorganizations to customize socialmedia reports and measure allaspects of social initiatives – fromgranular campaign elements toan overview of entire campaigns.Social Analytics includes over30 report metrics – includingGoogle Analytics and FacebookInsights – each of which can beplugged into dynamic reports toshare with team members, clientsand colleagues on a daily, weeklyor monthly basis.To learn more about usingHootSuite Social Analytics,including how to access thereports from the dashboard, visithttp://hootsuite.com/social-analyticsOverview of Social Reporting withHootSuite
  • www.fullfrontalroi.com201HOW-TOOverview ofSocial Reportingwith HootSuiteIn addition to the GoogleAnalytics Reports, HootSuite alsoprovides Ow.ly stats, to showsummary and individual clickstatistics from URLs shortened inHootSuite, and Facebook Insightswhich monitor activity on yourFacebook Page including daily“Likes”, posts, demographics andmore. Together, these reportsgive you an end-to-end picture ofyour social efforts.To find out more aboutintegrating Google Analyticswith your campaigns, you canread our next How -To documententitled How -To IntegrateGoogle Analytics and HootSuite.Twitter to Web Conversion - Measure theeffectiveness of tactics on the front-line andsee immediately which messages resonateapproach accordingly.Spark Lines: A statistical overview toquickly see how campaign elements areareas that need the most attention.Learn which areasproduce campaign results so you can geo-target your outreach.Top Content: Measure page viewstatistics – including absolute and relativepercentages – to determine which contentbest attracts audience.Determine which channelsefforts using the Top Referrer report inGoogle Analytics.
  • www.fullfrontalroi.com301HOW-TOOverview ofSocial Reportingwith HootSuiteLearn MoreThere are additional articles available to help your team utilize theenhanced features in the HootSuite dashboard:Overview of Social Reporting with HootSuiteHow-To Add Google Analytics to your Web SiteHow-To Add Goal Tracking and Campaigns to Google AnalyticsHow-To Shorten URLs in HootSuite and Append CampaignsCreating a Custom Social Analytics Overview ReportGetting StartedHootSuite has two business-level plans available for teams engagingin social media campaigns and tactics to improve their business – Proand Enterprise.a demo from an Account Executive.About HootSuiteHootSuite helps consumerbrands, global enterprises, SMBsand agencies spread messages,monitor conversations andtrack results across multiplenetworks from a centralized webor mobile dashboard.Using the native business-focused tool set, HootSuiteclients track campaign resultsand industry trends to rapidlyadjust engagement tactics andincrease social media ROI.More ResourcesThere are a number of ways touse the advanced, business-savvy tools in the HootSuitedashboard to translate socialinitiatives into results for yourbusiness. Visit the HootSuiteLibrary to find Case Studies, InfoSheets and White Papers whichexplore ways these features canbe applied in the workplace.
  • IntegrateGoogle Analyticsand HootSuite02www.fullfrontalroi.comHOW-TO
  • www.fullfrontalroi.com102HOW-TOIntegrateGoogle Analyticsand HootSuiteMarketers want to understand whether or not social media activitiesand conversion activities. By integrating Google Analytics into a site’smanagers can truly understand how outreach translates into results.This document will demonstrate how you can add Google Analytics toyour website.How to Add Google Analytics to YourWebsiteBy adding Google Analytics to your website and HootSuiteaccount using your website’s URL(s) at http://google.com/analytics.additional resources:How does campaign tracking work?How do I tag my links?HootSuite Social AnalyticsHootSuite’s Social Analyticscapabilities allow businesses andorganizations to customize socialmedia reports and measure allaspects of social initiatives – fromgranular campaign elements toan overview of all activities.Social Analytics includes over30 report metrics – includingGoogle Analytics and FacebookInsights – each of which can beplugged into dynamic reports toshare with team members, clientsand colleagues on a daily, weeklyor monthly basis.The Value of Integrating GoogleAnalytics1.
  • www.fullfrontalroi.com202HOW-TOIntegrateGoogle Analyticsand HootSuiterequesting permission to access your Google account.” Selectan active Google Analytics account. When you’ve selected theNow you can access Google Analytics without leaving the HootSuitedashboard. The next step is to add goal tracking and campaigns.Overviewof Social Reporting with HootSuite2.3.To learn more about usingHootSuite Social Analytics,including how to access thereports from the dashboard,visit http://hootsuite.com/social-analytics
  • www.fullfrontalroi.com302HOW-TOIntegrateGoogle Analyticsand HootSuiteLearn MoreThere are additional articles available to help your team utilize theenhanced features in HootSuite dashboard:Overview of Social Reporting with HootSuiteGetting Startedin social media campaigns and tactics to improve their business – Proand Enterprise.a demo from an Account Executive.About HootSuiteHootSuite helps consumerbrands, global enterprises, SMBsand agencies spread messages,monitor conversations andtrack results across multiplenetworks from a centralized webor mobile dashboard.Using the native business-focused tool set, HootSuiteclients track campaign resultsand industry trends to rapidlyadjust engagement tactics andincrease social media ROI.More ResourcesThere are a number of ways touse the advanced, business-savvy tools in the HootSuitedashboard to translate socialinitiatives into results for yourbusiness. Visit the HootSuiteLibrary to find Case Studies, InfoSheets and White Papers whichexplore ways these features canbe applied in the workplace.
  • Add Goal Trackingand Campaigns toGoogle Analytics03www.fullfrontalroi.comHOW-TO
  • www.fullfrontalroi.com103HOW-TOAdd Goal Trackingand Campaigns toGoogle AnalyticsShow how social activities contribute to corporate goals. By utilizingthe combination of Ow.ly URLs, campaign tracking, FacebookInsights, and Google Analytics you can accurately report on theresults of your efforts. To enhance Google Analytics reporting, addconverting, giving you an end-to-end view of what is happening toHow to Add Goal Tracking andCampaigns to Google AnalyticsAdding Goal tracking to your Google Analytics campaign will provideaccurate conversion numbers from the links you create in HootSuite.You can track visitors from the source, such as a Tweet or FacebookPage link, to sign-ups or transactions on your site.To begin, sign in to your Google Analytics account at http://www.google.com/analytics/Remember to enter goal names so you can easily identify each onein your reports. For more detailed information, visit these GoogleAnalytics pages:How do I set up goals and funnels?How does campaign tracking work?Here are some recommendations for getting started with Goal Tracking:Decide one of the three types of goals you want: URL Destination,Time on Site, or Pages/Visit, and add the conversion code to thepages you’ll be tracking conversions from.Goal Tracking for End to EndReporting CapabilityHootSuite Social AnalyticsHootSuite’s Social Analyticscapabilities allow businesses andorganizations to customize socialmedia reports and measure allaspects of social initiatives – fromgranular campaign elements toan overview of entire campaigns.Social Analytics includes over30 report metrics – includingGoogle Analytics and FacebookInsights – each of which can beplugged into dynamic reports toshare with team members, clientsand colleagues on a daily, weeklyor monthly basis.To learn more about usingHootSuite Social Analytics,including how to access thereports from the dashboard, visithttp://hootsuite.com/social-analytics1.
  • www.fullfrontalroi.com203HOW-TOAdd Goal Trackingand Campaigns toGoogle AnalyticsFor tracking Lead Forms, it’s best to select the thank you pagethat follows once customers enter information. This providesclear conversion numbers because visitors will only land on thispage if they clicked submit. This thank you page will need thecode provided in Google when you set up the goal.To report on drop off, set the goal and put the code on thelanding page as well as the thank you page. This will show youyour funnel, and where you’re losing customers, allowing you topinpoint areas and hopefully draw more of your audience furtherdown the funnel.Be sure to tag Tweets and status updates with campaign URLs toSocial Analytics.These are the three levels of variables recommended for social mediaOnce you’ve completed these steps, add your campaign to yourshortened Ow.ly links using custom parameters for Google Analytics.To learn more about this step, view our How-To document entitledHow-To Shorten URLs in HootSuite and Append Campaigns.2.3.
  • www.fullfrontalroi.com303HOW-TOAdd Goal Trackingand Campaigns toGoogle AnalyticsLearn MoreThere are additional articles available to help your team utilize theenhanced features in HootSuite dashboard:Overview of Social Reporting with HootSuiteHow-To Add Google Analytics to your Web SiteHow-To Add Goal Tracking and Campaigns to Google AnalyticsHow-To Shorten URLs in HootSuite and Append CampaignsCreating a Custom Social Analytics Overview ReportGetting StartedHootSuite has two business-level plans available for teams engagingin social media campaigns and tactics to improve their business – Proand Enterprise.Visit HootSuite.com/pro to get started with a 30 day free trial. Or, forEnterprises or larger teams, visit HootSuite.com/Enterprise to requestAbout HootSuiteHootSuite helps consumerbrands, global enterprises, SMBsand agencies spread messages,monitor conversations andtrack results across multiplenetworks from a centralized webor mobile dashboard.Using the native business-focused tool set, HootSuiteclients track campaign resultsand industry trends to rapidlyadjust engagement tactics andincrease social media ROI.More ResourcesThere are a number of ways touse the advanced, business-savvy tools in the HootSuitedashboard to translate socialinitiatives into results for yourbusiness. Visit the HootSuiteLibrary to find Case Studies, InfoSheets and White Papers whichexplore ways these features canbe applied in the workplace.
  • Shorten URLs inHootSuite and AppendCampaign Parameters04www.fullfrontalroi.comHOW-TO
  • www.fullfrontalroi.com104HOW-TOShorten URLS inHootSuite andAppend CampaignParametersIt’s important to understand how social media campaigns impactcompany goals. Utilizing the Google Analytics integration withHootSuite will give insight and data on campaign success, from Tweetto sale. Marketers can add Google Analytics campaign parametersto each custom shortened Ow.ly URL within HootSuite in order todetermine which social activities are driving web conversions.This How-To guide will demonstrate how to add campaign tracking toOw.ly URLs.Shortening URLs in HootSuiteShort URLs help you share your links within space-constrainedmediums like Twitter or even email. Plus, by shrinking web addresses,you can track clicks as well as referral sources and more.HootSuite has a number of options for shortening URLs which createa trackable link to learn which follower clicks result in conversions onyour website.“Ow.ly” is HootSuite’s custom URL shortener and is built intothe dashboard. This means a long web address like: !""#$%%&()"!*+,&-#)./+,01(%(.)!2&!3).!).)4can turn into!""#$%%50/6%2718.Along with the easy sharing by any channel, you can learn exactlyhow your link was shared, and what results it produced.Why Campaign Tracking is Critical toSocial ReportingHootSuite Social AnalyticsHootSuite’s Social Analyticscapabilities allow businessesand organizations to customizesocial media reports andmeasure all aspects of socialinitiatives – from granularcampaign elements to anoverview of all activities.The Social Analytic reportsinclude over 30 individualreport modules for tracking andmeasuring success, includingfree Ow.ly summary stats andOw.ly individual click-stats soyou can also see the success ofyour campaigns using Ow.lylinks — HootSuite’s built-inURL shortener.
  • www.fullfrontalroi.com204HOW-TOShorten URLS inHootSuite andAppend CampaignParametersAppending URL ParametersAfter connecting Google Analytics to HootSuite, you can compare siteanalytics to HootSuite’s social reports at a very granular level usingprovide you with three levels of tracking for each URL you shorten.Here’s how to add custom URL parameters in HootSuite:window called, “Add custom URL parameters.”Within this new window, choose to “Select a preset” of whichGoogle Analytics is already included. Enter in the value for eachunique parameter, including:utm_source = referral source (i.e. Facebook, Twitter, Linkedin etc.)utm_medium = the delivery method or social media account(Tweet,blog post, email, banner ad, or @HootSuite, @HootSuite_Help etc)utm_campaign = the campaign you’re tracking (e.g. Springpromotion, new customer discount, or general campaigns likepromotion of others or promotion of self etc.)very long) URL will shrink to a manageable size, ready for sharing.Setting up your campaign names is something that should be donestrategically. Ideally you should create a standard methodology forcampaign naming and have a master list that all of your HootSuiteusers have access to.1.2.3.To learn more about usingHootSuite Social Analytics,including how to access thereports from the dashboard, visithttp://hootsuite.com/social-analytics
  • www.fullfrontalroi.com304HOW-TOShorten URLS inHootSuite andAppend CampaignParametersThis will prevent different users creating different campaigns for thesame activities and diluting results.simple A/B testing.Viewing ReportsOnce your parameters are set, the Ow.ly link information will betracked in Google Analytics reports as a single line-item for eachcustom link. This saves time from manually adding data, andeliminates guesswork about campaign performance. With thismedium worked best for each campaign. This is a powerful way toimprove your tactics based on your audience’s tendencies.document
  • www.fullfrontalroi.com404HOW-TOShorten URLS inHootSuite andAppend CampaignParametersLearn MoreThere are additional articles available to help your team utilize theenhanced features in HootSuite dashboard:Overview of Social Reporting with HootSuiteHow-To Add Google Analytics to your Web SiteGetting StartedHootSuite has two business-level plans available for teams engagingin social media campaigns and tactics to improve their business – Proand Enterprise.Visit HootSuite.com/pro to get started with a 30 day free trial. Or, forEnterprises or larger teams, visit HootSuite.com/Enterprise to requesta demo from an Account Executive.About HootSuiteHootSuite helps consumerbrands, global enterprises, SMBsand agencies spread messages,monitor conversations andtrack results across multiplenetworks from a centralized webor mobile dashboard.Using the native business-focused tool set, HootSuiteclients track campaign resultsand industry trends to rapidlyadjust engagement tactics andincrease social media ROI.More ResourcesThere are a number of ways touse the advanced, business-savvy tools in the HootSuitedashboard to translate socialinitiatives into results for yourbusiness. Visit the HootSuiteLibrary to find Case Studies, InfoSheets and White Papers whichexplore ways these features canbe applied in the workplace.
  • Create A CustomSocial AnalyticsOverview Report05www.fullfrontalroi.comHOW-TO
  • www.fullfrontalroi.com105HOW-TOCreate A CustomSocial AnalyticsOverview ReportMarketers want to understand how social media efforts impactcorporate goals. HootSuite’s Social Analytics provide the data to trackresource for the most important metrics by creating a custom report thatcombines Ow.ly click stats, Facebook Insights, and Google Analytics.This How-To guide is one of many dedicated to teaching you how toget the most out of HootSuite.Creating a Resource for Your MostImportant MetricsSocial Analytics includes over 30 report metrics – including GoogleAnalytics and Facebook Insights – each of which can be plugged intodynamic reports to share with team members, clients and colleagueson a daily, weekly or monthly basis.The greatest advantage of the Social Analytics reporting tools is theability to facilitate and streamline reporting actions. By setting up acustom overview report, you will have a starting point to view all ofchanges. Then, by utilizing the deeper report modules, you can divewhen you want to track your campaign results.The Power of Social Analytics HootSuite Social AnalyticsHootSuite’s Social Analyticscapabilities allow businessesand organizations to customizesocial media reports andmeasure all aspects of socialinitiatives – from granularcampaign elements to anoverview of all activities.The Social Analytic reportsinclude over 30 individualreport modules for tracking andmeasuring success, includingfree Ow.ly summary stats andOw.ly individual click-stats soyou can also see the success ofyour campaigns using Ow.lylinks — HootSuite’s built-inURL shortener.
  • www.fullfrontalroi.com205HOW-TOCreate A CustomSocial AnalyticsOverview ReportTo learn more about usingHootSuite Social Analytics,including how to access thereports from the dashboard, visithttp://hootsuite.com/social-analytics!"#$%&&()*+,-./+(0*"1+.&/2(Start with asummary of Facebook Page activity during ausers and increase/decrease increments.!&33&4$5(0/"/+2( Track Twitter follower64738(93,#(0/"/+2 Measure the total clicksfrom all shortened links sent from a Twitter01"5(:,*$+2 View vital stats includingpage views, visitors, bounce rate etc. for an;4,//$5(/&(<$%(9&*=$5+,&*+2(See how yourdata overlaid on Google Analytics charts.;&1(9&*/$*/2(Statistics for the most
  • www.fullfrontalroi.com305HOW-TOCreate A CustomSocial AnalyticsOverview ReportLearn MoreThere are additional articles available to help your team utilize theOverview of Social Reporting with HootSuiteHow-To Add Google Analytics to your Web SiteHow-To Add Goal Tracking and Campaigns to Google AnalyticsCreating a Custom Social Analytics Overview ReportGetting StartedHootSuite has two business-level plans available for teams engagingin social media campaigns and tactics to improve their business – Proand Enterprise.Visit HootSuite.com/pro to get started with a 30 day free trial. Or, forEnterprises or larger teams, visit HootSuite.com/Enterprise to requesta demo from an Account Executive.About HootSuiteHootSuite helps consumerbrands, global enterprises, SMBsand agencies spread messages,monitor conversations andtrack results across multiplenetworks from a centralized webor mobile dashboard.Using the native business-focused tool set, HootSuiteclients track campaign resultsand industry trends to rapidlyadjust engagement tactics andincrease social media ROI.More ResourcesThere are a number of ways touse the advanced, business-savvy tools in the HootSuitedashboard to translate socialinitiatives into results for yourbusiness. Visit the HootSuiteLibrary to find Case Studies, InfoSheets and White Papers whichexplore ways these features canbe applied in the workplace.HootSuite Coupon!Restrictions:One coupon per userMust be redeemed before October 31, 2011You will be charged a pro-rated amount on your next billing date if you decide notto remove your analytics points. Your billing date can be found herehttps://hootsuite.com/billing-history.Value:$25 credit towards Analytics PointsRedeem code: HOOTROI