The Rhetorical Canons as an Ecology of (New Media) Practice

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    The Rhetorical Canons as an Ecology of (New Media) Practice - Presentation Transcript

    1. The Rhetorical Canons as an Ecology of (New Media) Practice Collin Gifford Brooke Syracuse University Modern Language Association December 27, 2006
    2. A quick overview • Rhetoric & New Media • The trivium & the canons as an ecological framework • Tagclouds (an application)
    3. A Rhetoric of New Media? • One for all/All for one • From criticism to production • From objects to interfaces/activities
    4. Web 2.0 Platforms vs Applications; Fluff vs Stuff
    5. The Classical Trivium (redefined) Grammar   Ecologies of Code Rhetoric Ecologies of Practice Logic Ecologies of Culture
    6. Culture Practice Code The Trivium as layered scales; each implies a different kind of knowledge
    7. Fallacy of Scale The shepherd, qua shepherd, acts for the good of the sheep, to protect them from discomfiture and harm. But he may be ‘identified’ with a project that is raising the sheep for market. Kenneth Burke, A Rhetoric of Motives
    8. Invention Arrangement Style Memory Delivery Classical Canons = Ecology of Practice
    9. Different media enable certain practices, constrain others, and leave yet others untouched The Classic Canons New Media Practices Invention Proairesis Arrangement Pattern Style Perspective Memory Persistence Delivery Performance
    10. Example: Tagclouds
    11. (Arrangement) Pattern: snapshot of text or set of texts abstraction of sequence into pattern distant reading (Moretti) Yochai Benkler’s Wealth of Networks
    12. (Memory) Persistence: Slider allows users to compare clouds from multiple speeches “Stickiness” keeps terms active in the cloud, demonstrates trends Chirag Mehta’s Presidential Tag Clouds
    13. Delivery (Performance): A tagcloud index of the past twelve years of College Composition and Communication
    14. Some conclusions The canons each describe multiple practices Any given platform is likely to involve multiple canons Any rhetoric of new media must account for both the productive capacity of rhetoric, and its intrinsically technological dimension
    15. Shameless Plug Lingua Fracta:Towards a Rhetoric of New Media (Hampton Press: Forthcoming 2007)

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