Affiliate Marketing 101:How to Monetise Your Blog        By Roger Lee         March 2013
Agenda• The Basics   → What is affiliate marketing?   → How does it work   → What can I Earn?• Who is dgm?• How Can I Use ...
The Basics
Who is already using affiliate marketing?
What is Affiliate Marketing? • Earn money for generating sales or leads for online merchants   through online promotion. •...
http://t.dgm-au.com/c/0000/11111/1234How does it work?
How does it work?
What Can I Earn?Typical Commission Levels   → Fashion 5-15%       → M&S 12%, Bonds 9%, The Iconic 15%   → Technology 2-5% ...
Who is dgm?
Who is dgm? • Australia’s largest affiliate network • Recently acquired Commission Monster, Australia’s   second largest a...
Who are Our Clients?
Who Else Are Our Clients?
Who Are Our Publishers?                   Over 2,200 other affiliates
dgm Interface
How Can I UseAffiliate Marketing?
Banner Advertising
Text Links With-in A Post
Email to Site Members
Social Media
Promotion Code
Promoting iTunes
Tool & Partners
How Else Can I Use  Social Media?
Share it
Pinterest
YouTube
Instagram
Build Credibility
Social Media Summary • Allow readers to easily promote your blog • Build blog awareness & gain new readers • Build credibi...
Case Studies
Mum’s Grapevine / Bonds •   30% / 40% off Bonds voucher listed on site and sent via newsletter •   Listed on Facebook •   ...
Mumamia / Fashion Merchants  • Product focus  • Average value of a sale in January $80  • Average Commission Rate 12.6%  •...
Australian Women Online • Commission $70 per sign up • Social Media Links • Strong Google Presence
The Fashion Catalyst                       • ‘Get The Look’                         campaign                         devel...
Melbourne Girl                 • Brand Look Books and                   Trend Guides                 • Online Store, categ...
What Could You  Promote?
What Could You Promote?                          • Food & Cooking                             → DealsDirect               ...
What Could You Promote?                          • Wines                             → Virgin Wines                       ...
What Could You Promote?                          • Books                             → iTunes                             ...
What To Do Next
What’s the Catch?  • No Sign Up Fee  • No commitment  • Quick & Easy to Sign Up  • Team on hand for any questions you    m...
Become an Affiliate • Register here: www.dgm-au.com/aff-signup.php • Join the programs for the merchants you want to promo...
Key Takeaways
Top 5 Takeaways 1) You should be monetising your blog using affiliate marketing 2) Becoming an affiliate is quick, easy an...
Thanks For Listening
Questions            Roger Lee            Senior Account Manager            e roger.lee@dgm-au.com            d (02) 8569 ...
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How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm

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Digital Parents, Australia’s largest online community for blogging parents, this conference is the biggest social media event catering to Australia’s mum, parent and personal blogging communities. http://digitalparentsconference.com.au/

dgm is now delivering $60 of fashion sales every minute currently. That is around $2.5M per month. We are the leading network in Australia with 10 years of affiliate network operation over here and in New Zealand

We have just launched on the network

Westfield
Diva
Marcs
David Lawrence
French Connection
boohoo
Marks and Spencer
Next
The Iconic

As well as the hundreds of other fashion brands we have been managing for ages, including Westfield, Surfstitch, The Iconic, SABA and Sportscraft

Here are some example affiliates who are delivering all those sales

www.stylecollective.com.au
http://thefashioncatalyst.com/site
http://www.dropdeadgorgeousdaily.com/
http://www.mamamia.com.au

This was authored by my esteemed colleague Roger Lee

Published in: Self Improvement
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How to monetise your Parenting blog with affiliate marketing - Digital parenting blog dgm

  1. 1. Affiliate Marketing 101:How to Monetise Your Blog By Roger Lee March 2013
  2. 2. Agenda• The Basics → What is affiliate marketing? → How does it work → What can I Earn?• Who is dgm?• How Can I Use Affiliate Marketing?• How Else Can I Use Social Media?• Case Studies• What Could You Promote?• What to Do Next• Questions
  3. 3. The Basics
  4. 4. Who is already using affiliate marketing?
  5. 5. What is Affiliate Marketing? • Earn money for generating sales or leads for online merchants through online promotion. • Payments are either on a flat rate per action or a share of basket • Work through an affiliate network to be able to promote a wide range of merchants.
  6. 6. http://t.dgm-au.com/c/0000/11111/1234How does it work?
  7. 7. How does it work?
  8. 8. What Can I Earn?Typical Commission Levels → Fashion 5-15% → M&S 12%, Bonds 9%, The Iconic 15% → Technology 2-5% → Dell 3%, iTunes 5% → Other Retail 3-10% →Deals Direct 5%, Dan Murphy’s 5.5-11% → Travel 1-10% →Expedia 1% on flights, 7% on merchant hotels → Competition / Lead Generation $1-$4
  9. 9. Who is dgm?
  10. 10. Who is dgm? • Australia’s largest affiliate network • Recently acquired Commission Monster, Australia’s second largest affiliate network • Technology powered by Impact Radius • Based in Sydney • Specialists in affiliate, Paid Search, Search Engine Optimisation & Multi-Variant Testing
  11. 11. Who are Our Clients?
  12. 12. Who Else Are Our Clients?
  13. 13. Who Are Our Publishers? Over 2,200 other affiliates
  14. 14. dgm Interface
  15. 15. How Can I UseAffiliate Marketing?
  16. 16. Banner Advertising
  17. 17. Text Links With-in A Post
  18. 18. Email to Site Members
  19. 19. Social Media
  20. 20. Promotion Code
  21. 21. Promoting iTunes
  22. 22. Tool & Partners
  23. 23. How Else Can I Use Social Media?
  24. 24. Share it
  25. 25. Pinterest
  26. 26. YouTube
  27. 27. Instagram
  28. 28. Build Credibility
  29. 29. Social Media Summary • Allow readers to easily promote your blog • Build blog awareness & gain new readers • Build credibility • Increase interaction with existing readers • Drive traffic to site to convert for special offers and selected products • Drive traffic straight to merchants’ sites through tracking links
  30. 30. Case Studies
  31. 31. Mum’s Grapevine / Bonds • 30% / 40% off Bonds voucher listed on site and sent via newsletter • Listed on Facebook • 9% Commission • Over 500 Sales driven in 3 days
  32. 32. Mumamia / Fashion Merchants • Product focus • Average value of a sale in January $80 • Average Commission Rate 12.6% • http://www.mamamia.com.au/style/7-outfits-for-under-50/ • http://www.mamamia.com.au/style/8-alternatives-to-shorts-this-summer/
  33. 33. Australian Women Online • Commission $70 per sign up • Social Media Links • Strong Google Presence
  34. 34. The Fashion Catalyst • ‘Get The Look’ campaign development • New season stock launches • Major sale campaigns • Shared across social channels • Banners • Average earnings per click of $0.49
  35. 35. Melbourne Girl • Brand Look Books and Trend Guides • Online Store, category & product text links • Sales Promotions & Coupon codes • Banners • Average earnings per click of $0.74
  36. 36. What Could You Promote?
  37. 37. What Could You Promote? • Food & Cooking → DealsDirect → Grocery Run • Arts & Crafts → DealsDirect → Big W • Charities → WWF → WaterAid → Etc • Magazines → iSubscribe
  38. 38. What Could You Promote? • Wines → Virgin Wines • Cosmetics → StrawberryNet → Clinique → Westfield • Fashion → Boohoo → SurfStitch → Westfield → Etc.
  39. 39. What Could You Promote? • Books → iTunes → iSubscribe → More coming soon • Technology → Dell → Apple → Kogan • Health → Weight Watchers • Back to School → DealsDirect → BigW
  40. 40. What To Do Next
  41. 41. What’s the Catch? • No Sign Up Fee • No commitment • Quick & Easy to Sign Up • Team on hand for any questions you may have
  42. 42. Become an Affiliate • Register here: www.dgm-au.com/aff-signup.php • Join the programs for the merchants you want to promote • Put some links/banners on your site • Earn Commission
  43. 43. Key Takeaways
  44. 44. Top 5 Takeaways 1) You should be monetising your blog using affiliate marketing 2) Becoming an affiliate is quick, easy and risk free 3) Integrated content is the key to earning money 4) You can use social media to drive affiliate sales 5) Become an affiliate with dgm
  45. 45. Thanks For Listening
  46. 46. Questions Roger Lee Senior Account Manager e roger.lee@dgm-au.com d (02) 8569 0089 Melody Bennetts Publisher Manager e melody.bennetts@dgm-au.com d (02) 8569 0005 www.dgm-au.com
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