Consumers   Coupons
Coupon searches in Google insights Coupon growth in AU has risen significantly since GFC
Affluent Consumers Use More Coupons (USD)38% of coupon users earn        More affluent households dominate                ...
Affluent customersuse more coupons
Source: http://www.revtrax.com/press-release.php
Use coupons on highmargin products
Lenovo 15% off when you spent $1200ResultsCoupon AOV was $12XXNon Coupon AOV was $6XXSales increased by2%Revenue increased...
Average Transaction Value for Dell$100M+ sales over 3 years                    ATV for Different Channels $1,400 $1,200 $1...
Use “X% off when youspend $Y” where $Y is50% greater than ATV
Use coupons for upselling
Plan for yourcoupons to go viral
Ensure your onlinecheckout can rejectinactive coupons
Set expiry dates andunique identificationto measureredemption
Always include Terms& Conditions forcoupon use
dgm exclusive coupon rulesUse coupons on high margin productsUse “X% off when you spend $Y” where $Y is 50% greater than A...
Don’t use couponson your volumedrivers
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
Guarantee more margin with digital coupon strategy that works
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Guarantee more margin with digital coupon strategy that works

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Use coupons on high margin products
Use “X% off when you spend $Y” where $Y is 50% greater than your average transaction value
Use coupons for up selling
Plan for your coupons to go viral
Ensure your online checkout can reject inactive coupons
Set expiry dates and unique identification to measure redemption
Always include Terms & Conditions for coupon use

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Guarantee more margin with digital coupon strategy that works

  1. 1. Consumers Coupons
  2. 2. Coupon searches in Google insights Coupon growth in AU has risen significantly since GFC
  3. 3. Affluent Consumers Use More Coupons (USD)38% of coupon users earn More affluent households dominate coupon usage: 38% of “super heavy”$80K+ per year users and 41% of “enthusiasts” come from households with incomes greater than $70,00022% of individual earn Households with income of $100,000 and up were the primary drivers of$100K+ per year coupon growth in 2009.
  4. 4. Affluent customersuse more coupons
  5. 5. Source: http://www.revtrax.com/press-release.php
  6. 6. Use coupons on highmargin products
  7. 7. Lenovo 15% off when you spent $1200ResultsCoupon AOV was $12XXNon Coupon AOV was $6XXSales increased by2%Revenue increased 43%
  8. 8. Average Transaction Value for Dell$100M+ sales over 3 years ATV for Different Channels $1,400 $1,200 $1,000 $800 $600 $400 $200 $0 Coupons Display Banners Email CRM PPC Search 2009 2010 2011 2012 Coupons deliver higher 30% higher Average transaction value than all other channels for Dell
  9. 9. Use “X% off when youspend $Y” where $Y is50% greater than ATV
  10. 10. Use coupons for upselling
  11. 11. Plan for yourcoupons to go viral
  12. 12. Ensure your onlinecheckout can rejectinactive coupons
  13. 13. Set expiry dates andunique identificationto measureredemption
  14. 14. Always include Terms& Conditions forcoupon use
  15. 15. dgm exclusive coupon rulesUse coupons on high margin productsUse “X% off when you spend $Y” where $Y is 50% greater than ATVUse coupons for up sellingPlan for you coupons to go viralEnsure your online checkout can reject inactive couponsSet expiry dates and unique identification to measure redemptionAlways include Terms & Conditions for coupon use
  16. 16. Don’t use couponson your volumedrivers
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