Use coupons on high margin products
Use “X% off when you spend $Y” where $Y is 50% greater than your average transaction value
Use coupons for up selling
Plan for your coupons to go viral
Ensure your online checkout can reject inactive coupons
Set expiry dates and unique identification to measure redemption
Always include Terms & Conditions for coupon use
Clipping is a handy way to collect important slides you want to go back to later.