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[SJSU] Social Media Strategy
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[SJSU] Social Media Strategy

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Our group created a social media strategy for San Jose State University.

Our group created a social media strategy for San Jose State University.

Published in: Education, Technology
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Transcript

  • 1. Social Media Campaign
  • 2. OVERVIEW
  • 3. CONVERSATIONAL AUDIT Twitter 52% News 23% Blogs 13% Forums 11%
  • 4. MISSIONTo unite the campus community through social engagement.
  • 5. TARGET AUDIENCE Student Organizations/Resources Community Members/Partners Local BusinessesFaculty/Staff/Alumni Students
  • 6. GOALS Increase interaction between on-campus organizations/resources. Strengthen relationship between campus and surrounding community Raise school spirit Increase attendence at events Generate higher positive sentiment Instill school traditions
  • 7. CREATIVE STRATEGY Social Media Awareness Week Social Spartan OTM Gamification
  • 8. SOCIAL MEDIA AWARENESS WEEK Join the ConversationSCHEDULE Hosted by:DATE TIME EVENT/WORKSHOP KICKOFF MIXER | ft. Keynote Speaker Michael Brito, SVP of Edelman Digital 140 | How to get your point across in 140 characters Content Counts! | Creating effective content calendars Social Media Tool Belt | Equip yourself with the essential tools for social media Michael Brito, SVP of Edelman Digital
  • 9. SOCIAL SPARTAN OTM
  • 10. GAMIFICATION STRATEGY
  • 11. EVENT CALENDARSPARTAN PRIDEEDUCATIONAL PROGRAMSSPORTING EVENTCAMPUS INVOLVEMENT
  • 12. CONTENT CALENDARTWITTERFACEBOOKSJSU TODAYYOUTUBE
  • 13. ADVOCATE PROGRAM
  • 14. CRISIS COMMUNICATION MAP engage privately re-directCOMMUNITY MANAGERS assess Engage In proceed Converse proceed re-direct Public? Further? COMPLIMENT SOCIAL Expertise in Can CM engage assess SPARTAN Organization? Help? privately Monitor PARTICIPANT UPSET? Conversations COMPLAINT SJSU/ Is Topic Is Engagement Positive proceed proceed EVENT Sensitive? Positive? Outcome? engage privately assess Legitimate? proceedCOMMUNITY OTHER ISSUES do not engage engage re-direct privately
  • 15. MEASUREMENT & EVALUATION
  • 16. THE TEAM Carolyn Galvante @CarolynGalvante Tim Winfred @PlatinumTim Quynh Nguyen @QuynhLatifah Alaura Bergado @AlauraAshleyMegan Wymer@Megan7Wymer Justin T.D. James Ryan Whitchurch @JTDJames @RyanWhitchurch

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