Cause-Related Marketing
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Cause-Related Marketing

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Cause-Related Marketing Cause-Related Marketing Presentation Transcript

  • CAUSE-RELATED MARKETING Carolyn Galvante
  • 1. CAUSE-RELATED MARKETING2. BENEFITS3.P YLESS & CRM A
  • PROFIT-MAKING COMPANY ADVANCECAUSE &NON-PROFIT ORGANIZATION &SALES INCREASE 1. CAUSE-RELATED MARKETING
  • 10 CENTS PER LID
  • IF YOU HAD THE CUREWOULD YOU THROW IT AWAY?
  • 2. BENEFITS
  • 79 percent of americans
  • 81percent
  • 3.P YLESS & CRM A
  • +800 MILLION
  • $570,000
  • CREATIVITY &STRONG BUSINESS RESULTS
  • 1. CAUSE-RELATED MARKETING2. BENEFITS3.P YLESS & CRM A
  • RESOURCES http://www.inc.com/articles/2000/03/17876.htmlhttp://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-30-2004/0002262162&EDATE= http://ww5.komen.org/AboutUs/AboutUs.html http://yoplait.com/save-lids-save-lives/ http://www.slideshare.net/valentine547/payless-shoes-case-study http://www.collectivebrands.com/collective-responsibility/people/our-community http://www.hispanicprwire.com/print.php?l=in&id=4917 http://nonprofit.about.com/od/fundraising/a/causemarketing.htm http://online.wsj.com/article/SB10001424052748703512404576209140495600916.htmlhttp://www.msnbc.msn.com/id/21272004/ns/business-us_business/t/pink-october-blame-cause-marketing/#.TowC3HOs9e5 http://4thecausemarketing.com/?page_id=48 Swann, Patricia. Cases in Public Relations Management. New York: Routledge 2010. Wilcox, Dennis. Public Relations: Strategies and Tactics. Boston: Allyn & Bacon, 2010.
  • THANKYOU.