Npd plan presentation

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Npd plan presentation

  1. 1. New Product Development strategy<br />-for the pureh2o company<br />
  2. 2. what is design?<br />
  3. 3. good design can change a business<br />-currently the goal of the pureh2o company<br />
  4. 4. more than just a beautiful item<br />-quatreau must create a user experience<br />
  5. 5.
  6. 6. great design has user benefits not features<br />-great design provides a reason to own it<br />
  7. 7. it doesn’t make the user think<br />-great design is instinctive<br />=(<br />=)<br />requires <br />thought<br />
  8. 8. it creates an emotional attachment<br />-it is this attachment that makes iconic design<br />
  9. 9. Great design is process driven<br />-this is the role of the NPD strategy document<br />
  10. 10. great design starts with a problem<br />
  11. 11. a solution arrives when design is used as a lever to solve a problem<br />
  12. 12. great design repeats and refines<br />
  13. 13. brand is how customers feel about you<br />-the wrong design can devalue a brand<br />
  14. 14. branding is not just putting your name on something<br />-no visual identity to our product range as it stands, part of the aim of the NPD plan<br />
  15. 15. product families come from an archetype<br />-due to our situation this must be quatreau<br />
  16. 16. archetypes express a brand value<br />-this is what customers aspire to when they buy<br />
  17. 17. From this you produce a design theme<br />-this is a set of resources a design is built from<br />

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