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Npd plan presentation
 

Npd plan presentation

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    Npd plan presentation Npd plan presentation Presentation Transcript

    • New Product Development strategy
      -for the pureh2o company
    • what is design?
    • good design can change a business
      -currently the goal of the pureh2o company
    • more than just a beautiful item
      -quatreau must create a user experience
    • great design has user benefits not features
      -great design provides a reason to own it
    • it doesn’t make the user think
      -great design is instinctive
      =(
      =)
      requires
      thought
    • it creates an emotional attachment
      -it is this attachment that makes iconic design
    • Great design is process driven
      -this is the role of the NPD strategy document
    • great design starts with a problem
    • a solution arrives when design is used as a lever to solve a problem
    • great design repeats and refines
    • brand is how customers feel about you
      -the wrong design can devalue a brand
    • branding is not just putting your name on something
      -no visual identity to our product range as it stands, part of the aim of the NPD plan
    • product families come from an archetype
      -due to our situation this must be quatreau
    • archetypes express a brand value
      -this is what customers aspire to when they buy
    • From this you produce a design theme
      -this is a set of resources a design is built from