3 More Ways to Energize Advocates
1. Advocate Testimonials
2. Advocate Answers
3. Advocate Offers
Turn Advocates into a
Powerful Marketing Force
3 Key Lessons
1. Make it easy for Advocates
2. Don’t pay or coach Advocates
3. Engage Advocates continuously
When to Respond to Negative WOM
1. How credible is the source?
2. How influential is the forum?
3. How common is the complaint likely to be?
4. How serious is the complaint?
5. How likely is my response going to make things
Source: Ad Age, Jack Neff
Don’t Become Social Media Roadkill
1. Do the right thing (even when it costs you
2. Acknowledge errors & fix them
3. Be prepared
4. Engage & energize Advocates early
5. Communicate early; don’t wait
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