Thinking outside the Big Box:Strategies for Healthy Food Retail Community Food Security Coalition Conference November 6, 2011 Brahm Ahmadi, People’s Community Market Heather Wooten, Public Health Law & Policy Sabrina Wu, HOPE Collaborative
Agenda• Welcome and presenter intros• Icebreaker• Overview and framing of issue• Policies for healthy food retail• Values-based food retail• Small group exercise• Small group reportbacks• Closing and evaluations
Icebreaker• Name• Organization or where you are from• What interests you about this topic?
REQUIRECondition neighborhood markets(convenience stores) at the timeof development review toincorporate the sale of freshfruits and vegetables. Watsonville, CA
INCENTIVIZE Buildings containing fresh food markets are allowed one additional square foot of floor area for each square foot of fresh food market floor area included within the building PHILADELPHIA, PA (DRAFT)
INCENTIVIZE The first 10,000 sq. ft. of floor area in a fresh food market is exempt from minimum off-street parking requirements. PHILADELPHIA, PA (DRAFT)
RESTRICT …proposal will not adversely affect adjacent or nearby public parks or schools OAKLAND, CA
Small group exerciseGoals:1. Create full-service food retail in underserved areas with high health, sustainability, and labor standards2. Increase demand for “good food,” which is more expensive, among low-income consumers3. Support start-up and long-term financial sustainability of locally owned, community- based food retail that appropriately serves low- income communities
Small group questions1. What policies or other tools do you already know of that deal with this issue, if any?2. How effective are these strategies? Where do they fall short?3. How would you propose to revise them to better achieve the goal? Or what are some better solutions?4. How would you engage the community— or how are they already engaged—in the recommendations you are proposing?