j<br />Fresno , CARipe for ChangeFarmers Markets and Farm StandsCommunity and Planning CollaborationsPresenters:  Edie Jes...
Introduction<br />Context, Collaboration, Co-creation<br />Ripening the Apple<br />
Context<br />Who we are…<br />Ripening the Apple<br />
Ripening the Apple<br />CA Food System<br />Food system in CA :<br />CA has 36 m. eaters and will have 48 m. by 2030<br />...
Ripening the Apple<br /> Public Health Trends<br />35.1% of children overweight in Fresno County; 63.3% Adults, 66.2% Seni...
Ripening the Apple<br /> Economic Trends<br />CA farmers are losing money<br />More food is brought in from other states t...
Ripening the Apple<br />Equity trends<br />Low wages<br />Food access<br />Disproportionate food related health problems i...
Fresno, Ca:  Community View<br />Few fresh Markets, closing of city Grocery Stores in Low Income areas, lack of Grocery St...
Fresno Food Scene: Strip Malls and Convenience Stores<br />
Diverse and Poor<br />Very Rural Living<br />Very Urban Living<br />
Community came together:New Partners<br />Community Food Assessment<br />Central Ca. Regional Obesity Prevention Project-P...
What we Learned<br />Fresno Ordinances actually prohibited vending produce in residential and unclear in commercial neighb...
And we learned<br />Fresno City Planning Department had launched ‘Fresno Green’ and SEGA.<br />
Land Use Planning Context<br />Ripening the Apple<br />
Land use map<br />Ripening the Apple<br />
Ripening the Apple<br />Policy influences<br />
Ripening the Apple<br />Policy Influences<br />Regional Planning: Blueprint Process<br />Model Conservation Easement Study...
Ripening the Apple<br />Fresno GREEN Strategy<br />Strategy 16: Promote the public health and environmental benefits of su...
Public Health<br />Shift in focus<br />Chronic, lifestyle related disease<br />Health and the Built Environment<br />Ripen...
Collaboration<br />How we’ve worked together<br />Ripening the Apple<br />
Ripening the Apple<br />Farmers Market Zoning Change<br />Facilitate Farmers Markets in Fresno<br />Only 4 in Fresno; 12 i...
Community Issues withZoning and Planning and Policy Change<br />TAKES TIME…………<br />
Fresh Access Community Alternatives ….while you wait:<br />Flea Markets<br />Supported Farmers Markets<br />School Farm St...
Who are Farmers Markets For?<br />Does a Farmers Market have to be a Certified Farmers Market?<br />
Story of the Flea Market as EBT Farmers Market<br />Community Food Assessment<br />Policy and Approval for EBT<br />  USDA...
Cherry Auction and Selma Flea Markets<br />
Market on the Fulton Mall<br />Downtown Fresno:<br />EOC Grant<br />Partners and Permits<br />Market Manager<br />
Evolution of a Local Produce Movement:  School Farm StandsProduce to where People already are and  Produce that is cultura...
Resources and Nutrition Education:Farm to School – School to Home<br />
The New Consumer<br />
The New Consumer’s Sister<br />
Community SolutionsAccess to Local Produce<br />Farm Stands:a solution to lack of fresh produce in low income neighborhood...
Co-creation <br />What’s next?<br />Ripening the Apple<br />
Ripening the Apple<br />Local Government: Comprehensive Planning<br />DOE Grant to “green” our zoning codes<br />Plan the ...
SEGA Location<br />Ripening the Apple<br />
SEGA Land Use Plan<br />Innovative mixed use<br />Neighborhood, community & regional centers<br />Environmental outcomes<b...
Urban Agriculture<br />Ripening the Apple<br />
Next Policy work:Urban Ag-Community Gardens as access to fresh produce<br />
Ready for Change in Fresh Access<br />Central Ca. Regional Obesity Prevention Project<br />Roots of Change:  Statewide pol...
More next steps<br />Urban-Rural Roundtable<br />Food Policy Council<br />Ripening the Apple<br />
Conclusions, Lessons Learned<br />Partnerships are critical<br />Participation from all stakeholders important<br />Public...
Ripening the Apple<br />First Eaters/First Farmers<br />
Ripening the Apple<br />Sources<br />White papers prepared by Eco Trust for Roots of Change, 2004<br />UCLA Health Policy ...
Edie Jessup, Central California Regional Obesity Prevention Project  (CCROPP)<br />Sophia Pagoulatos<br />www.fresno.gov<b...
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Land Use & Planning - Fresno FPC

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Slideshow for the Land Use & Planning workshop at the Food Policy Council Gathering, October 10 2009, Des Moines, Iowa

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Land Use & Planning - Fresno FPC

  1. 1. j<br />Fresno , CARipe for ChangeFarmers Markets and Farm StandsCommunity and Planning CollaborationsPresenters: Edie Jessup, Central Calif. Regional Obesity Prevention Project (CCROPP) and Sophia Pagoulatos, City of Fresno Planning Dept.CFSC 10/10/09Food Policy Council Day<br />
  2. 2. Introduction<br />Context, Collaboration, Co-creation<br />Ripening the Apple<br />
  3. 3. Context<br />Who we are…<br />Ripening the Apple<br />
  4. 4. Ripening the Apple<br />CA Food System<br />Food system in CA :<br />CA has 36 m. eaters and will have 48 m. by 2030<br />22,603 food stores (497 farmers markets)<br />75,000 restaurants<br />75,000farms, over half of which are 1-49 ac<br />Gross value of ag food production $36.6 billion (2007)-12.8% of the US total<br />Fresno County is the #1 Food Production Co. in CA<br />
  5. 5. Ripening the Apple<br /> Public Health Trends<br />35.1% of children overweight in Fresno County; 63.3% Adults, 66.2% Seniors<br />Overweight, obesity and inactivity are estimated to cost CA $28 billion during 2005 <br />Hunger: 35 – 39% of all households in Fresno County are food insecure<br />
  6. 6. Ripening the Apple<br /> Economic Trends<br />CA farmers are losing money<br />More food is brought in from other states than shipped out<br />Farm bill subsidizes commodity production such as corn and soybeans in midwest <br />Average age of farmers is increasing; few entering profession<br />Loss of agricultural land <br />Who will grow our food?<br />
  7. 7. Ripening the Apple<br />Equity trends<br />Low wages<br />Food access<br />Disproportionate food related health problems in low income populations<br />
  8. 8. Fresno, Ca: Community View<br />Few fresh Markets, closing of city Grocery Stores in Low Income areas, lack of Grocery Stores in Rural towns-now with 40% unemployment.<br />Fresno County leads in producing healthy, cheap food for the Nation and the World.<br />Our Congressional district is the poorest in the USA.<br />2005 CFP Community Food Assessment<br />
  9. 9. Fresno Food Scene: Strip Malls and Convenience Stores<br />
  10. 10. Diverse and Poor<br />Very Rural Living<br />Very Urban Living<br />
  11. 11. Community came together:New Partners<br />Community Food Assessment<br />Central Ca. Regional Obesity Prevention Project-Public Health-CSUF-CBOs-9 Counties<br />Public Health Law and Policy invited to present on Zoning and Ordinances<br />Building for Food Policy work <br />Closing the Food Gap-Mark Winne; Roots of Change<br />
  12. 12. What we Learned<br />Fresno Ordinances actually prohibited vending produce in residential and unclear in commercial neighborhoods. (No definitions) Few Farmers Markets due to CUP of $6,000.<br />Public Health issues<br />Diverse, low income neighborhoods in Fresno County: Highest Food Insecurity in California (CHIS study)-Highest ‘pockets of poverty’ (Brookings)<br />Highest obesity rates (over 35%)<br />Highest death by diabetes<br />
  13. 13. And we learned<br />Fresno City Planning Department had launched ‘Fresno Green’ and SEGA.<br />
  14. 14. Land Use Planning Context<br />Ripening the Apple<br />
  15. 15. Land use map<br />Ripening the Apple<br />
  16. 16. Ripening the Apple<br />Policy influences<br />
  17. 17. Ripening the Apple<br />Policy Influences<br />Regional Planning: Blueprint Process<br />Model Conservation Easement Study<br />
  18. 18. Ripening the Apple<br />Fresno GREEN Strategy<br />Strategy 16: Promote the public health and environmental benefits of supporting locally grown and organic foods<br />
  19. 19. Public Health<br />Shift in focus<br />Chronic, lifestyle related disease<br />Health and the Built Environment<br />Ripening the Apple<br />
  20. 20. Collaboration<br />How we’ve worked together<br />Ripening the Apple<br />
  21. 21. Ripening the Apple<br />Farmers Market Zoning Change<br />Facilitate Farmers Markets in Fresno<br />Only 4 in Fresno; 12 in Sacramento; 9 in San Diego<br />
  22. 22. Community Issues withZoning and Planning and Policy Change<br />TAKES TIME…………<br />
  23. 23. Fresh Access Community Alternatives ….while you wait:<br />Flea Markets<br />Supported Farmers Markets<br />School Farm Stands<br />Community Gardens<br />Ripening the Apple<br />
  24. 24. Who are Farmers Markets For?<br />Does a Farmers Market have to be a Certified Farmers Market?<br />
  25. 25. Story of the Flea Market as EBT Farmers Market<br />Community Food Assessment<br />Policy and Approval for EBT<br /> USDA and the State<br /> Distinct ‘Farmers Market’, Script, Vendor Agreement<br />1st in the Nation: Selma, Cherry Auction, Orosi<br />Now Merced and more<br />Following up: Numbers, Promotion, Time<br />
  26. 26. Cherry Auction and Selma Flea Markets<br />
  27. 27. Market on the Fulton Mall<br />Downtown Fresno:<br />EOC Grant<br />Partners and Permits<br />Market Manager<br />
  28. 28. Evolution of a Local Produce Movement: School Farm StandsProduce to where People already are and Produce that is culturally appropriate. <br />School Farm Stands (in Fresno) do not need City Permitting<br />
  29. 29.
  30. 30. Resources and Nutrition Education:Farm to School – School to Home<br />
  31. 31. The New Consumer<br />
  32. 32. The New Consumer’s Sister<br />
  33. 33. Community SolutionsAccess to Local Produce<br />Farm Stands:a solution to lack of fresh produce in low income neighborhoods<br />Culturally accessible Produceacceptable by different cultural and ethnic groups.<br />School Farm Stands (in Fresno)do not need City Permitting.<br />
  34. 34. Co-creation <br />What’s next?<br />Ripening the Apple<br />
  35. 35. Ripening the Apple<br />Local Government: Comprehensive Planning<br />DOE Grant to “green” our zoning codes<br />Plan the city’s last expansion: SEGA<br />
  36. 36. SEGA Location<br />Ripening the Apple<br />
  37. 37. SEGA Land Use Plan<br />Innovative mixed use<br />Neighborhood, community & regional centers<br />Environmental outcomes<br />Urban edge<br />Ripening the Apple<br />
  38. 38. Urban Agriculture<br />Ripening the Apple<br />
  39. 39. Next Policy work:Urban Ag-Community Gardens as access to fresh produce<br />
  40. 40. Ready for Change in Fresh Access<br />Central Ca. Regional Obesity Prevention Project<br />Roots of Change: Statewide policy on Sustainable Food Sheds: San Francisco, LA, Fresno NEXT! Urban-Rural Roundtable<br />The California Endowment: Investing in place changes, for the next 10 years in Central/South Fresno<br />California AGVISION 2030, Ca. Department of Agriculture<br />
  41. 41. More next steps<br />Urban-Rural Roundtable<br />Food Policy Council<br />Ripening the Apple<br />
  42. 42. Conclusions, Lessons Learned<br />Partnerships are critical<br />Participation from all stakeholders important<br />Public Health a broad frame for consensus<br />Work with planning staff <br />Plan for short term and long term goals<br />Ripening the Apple<br />
  43. 43. Ripening the Apple<br />First Eaters/First Farmers<br />
  44. 44. Ripening the Apple<br />Sources<br />White papers prepared by Eco Trust for Roots of Change, 2004<br />UCLA Health Policy Brief, June 2007<br />APA Policy Guide on Community and Regional Food Planning, May 2007<br />Fresno Green Strategy, April 2007<br />CA Center for Public Health Advocacy Website<br />www.ccropp.org<br />USDA Website<br />Fresno Farm Bureau Website<br />Calthorpe & Associates, SEGA graphics<br />
  45. 45. Edie Jessup, Central California Regional Obesity Prevention Project (CCROPP)<br />Sophia Pagoulatos<br />www.fresno.gov<br />www.ccropp.org<br />1625 E. Shaw Ave., Suite 106<br />Fresno, Ca. 93710<br />559-228-2145<br />Funded by<br />
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