Land Use & Planning - Fresno FPC

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Fresno , CARipe for ChangeFarmers Markets and Farm StandsCommunity and Planning CollaborationsPresenters: Edie Jessup, Central Calif. Regional Obesity Prevention Project (CCROPP) and Sophia Pagoulatos, City of Fresno Planning Dept.CFSC 10/10/09Food Policy Council Day

Introduction
Context, Collaboration, Co-creation
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Context
Who we are…
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CA Food System
Food system in CA :
CA has 36 m. eaters and will have 48 m. by 2030
22,603 food stores (497 farmers markets)
75,000 restaurants
75,000farms, over half of which are 1-49 ac
Gross value of ag food production $36.6 billion (2007)-12.8% of the US total
Fresno County is the #1 Food Production Co. in CA

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Public Health Trends
35.1% of children overweight in Fresno County; 63.3% Adults, 66.2% Seniors
Overweight, obesity and inactivity are estimated to cost CA $28 billion during 2005
Hunger: 35 – 39% of all households in Fresno County are food insecure

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Economic Trends
CA farmers are losing money
More food is brought in from other states than shipped out
Farm bill subsidizes commodity production such as corn and soybeans in midwest
Average age of farmers is increasing; few entering profession
Loss of agricultural land
Who will grow our food?

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Equity trends
Low wages
Food access
Disproportionate food related health problems in low income populations

Fresno, Ca: Community View
Few fresh Markets, closing of city Grocery Stores in Low Income areas, lack of Grocery Stores in Rural towns-now with 40% unemployment.
Fresno County leads in producing healthy, cheap food for the Nation and the World.
Our Congressional district is the poorest in the USA.
2005 CFP Community Food Assessment

Fresno Food Scene: Strip Malls and Convenience Stores

Diverse and Poor
Very Rural Living
Very Urban Living

Community came together:New Partners
Community Food Assessment
Central Ca. Regional Obesity Prevention Project-Public Health-CSUF-CBOs-9 Counties
Public Health Law and Policy invited to present on Zoning and Ordinances
Building for Food Policy work
Closing the Food Gap-Mark Winne; Roots of Change

What we Learned
Fresno Ordinances actually prohibited vending produce in residential and unclear in commercial neighborhoods. (No definitions) Few Farmers Markets due to CUP of $6,000.
Public Health issues
Diverse, low income neighborhoods in Fresno County: Highest Food Insecurity in California (CHIS study)-Highest ‘pockets of poverty’ (Brookings)
Highest obesity rates (over 35%)
Highest death by diabetes

And we learned
Fresno City Planning Department had launched ‘Fresno Green’ and SEGA.

Land Use Planning Context
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Land use map
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Policy influences

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Policy Influences
Regional Planning: Blueprint Process
Model Conservation Easement Study

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Fresno GREEN Strategy
Strategy 16: Promote the public health and environmental benefits of supporting locally grown and organic foods

Public Health
Shift in focus
Chronic, lifestyle related disease
Health and the Built Environment
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Collaboration
How we’ve worked together
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Farmers Market Zoning Change
Facilitate Farmers Markets in Fresno
Only 4 in Fresno; 12 in Sacramento; 9 in San Diego

Community Issues withZoning and Planning and Policy Change
TAKES TIME…………

Fresh Access Community Alternatives ….while you wait:
Flea Markets
Supported Farmers Markets
School Farm Stands
Community Gardens
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Who are Farmers Markets For?
Does a Farmers Market have to be a Certified Farmers Market?

Story of the Flea Market as EBT Farmers Market
Community Food Assessment
Policy and Approval for EBT
USDA and the State
Distinct ‘Farmers Market’, Script, Vendor Agreement
1st in the Nation: Selma, Cherry Auction, Orosi
Now Merced and more
Following up: Numbers, Promotion, Time

Cherry Auction and Selma Flea Markets

Market on the Fulton Mall
Downtown Fresno:
EOC Grant
Partners and Permits
Market Manager

Evolution of a Local Produce Movement: School Farm StandsProduce to where People already are and Produce that is culturally appropriate.
School Farm Stands (in Fresno) do not need City Permitting

Resources and Nutrition Education:Farm to School – School to Home

The New Consumer

The New Consumer’s Sister

Community SolutionsAccess to Local Produce
Farm Stands:a solution to lack of fresh produce in low income neighborhoods
Culturally accessible Produceacceptable by different cultural and ethnic groups.
School Farm Stands (in Fresno)do not need City Permitting.

Co-creation
What’s next?
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Local Government: Comprehensive Planning
DOE Grant to “green” our zoning codes
Plan the city’s last expansion: SEGA

SEGA Location
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SEGA Land Use Plan
Innovative mixed use
Neighborhood, community & regional centers
Environmental outcomes
Urban edge
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Urban Agriculture
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Next Policy work:Urban Ag-Community Gardens as access to fresh produce

Ready for Change in Fresh Access
Central Ca. Regional Obesity Prevention Project
Roots of Change: Statewide policy on Sustainable Food Sheds: San Francisco, LA, Fresno NEXT! Urban-Rural Roundtable
The California Endowment: Investing in place changes, for the next 10 years in Central/South Fresno
California AGVISION 2030, Ca. Department of Agriculture

More next steps
Urban-Rural Roundtable
Food Policy Council
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Conclusions, Lessons Learned
Partnerships are critical
Participation from all stakeholders important
Public Health a broad frame for consensus
Work with planning staff
Plan for short term and long term goals
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First Eaters/First Farmers

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Sources
White papers prepared by Eco Trust for Roots of Change, 2004
UCLA Health Policy Brief, June 2007
APA Policy Guide on Community and Regional Food Planning, May 2007
Fresno Green Strategy, April 2007
CA Center for Public Health Advocacy Website
www.ccropp.org
USDA Website
Fresno Farm Bureau Website
Calthorpe & Associates, SEGA graphics

Edie Jessup, Central California Regional Obesity Prevention Project (CCROPP)
Sophia Pagoulatos
www.fresno.gov
www.ccropp.org
1625 E. Shaw Ave., Suite 106
Fresno, Ca. 93710
559-228-2145
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Land Use & Planning - Fresno FPC

by Community Food Security Coalition on Oct 23, 2009

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Land Use & Planning - Fresno FPC — Presentation Transcript