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Land Use & Planning - Fresno FPC
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Land Use & Planning - Fresno FPC

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Slideshow for the Land Use & Planning workshop at the Food Policy Council Gathering, October 10 2009, Des Moines, Iowa

Slideshow for the Land Use & Planning workshop at the Food Policy Council Gathering, October 10 2009, Des Moines, Iowa


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  • 1. j
    Fresno , CARipe for ChangeFarmers Markets and Farm StandsCommunity and Planning CollaborationsPresenters: Edie Jessup, Central Calif. Regional Obesity Prevention Project (CCROPP) and Sophia Pagoulatos, City of Fresno Planning Dept.CFSC 10/10/09Food Policy Council Day
  • 2. Introduction
    Context, Collaboration, Co-creation
    Ripening the Apple
  • 3. Context
    Who we are…
    Ripening the Apple
  • 4. Ripening the Apple
    CA Food System
    Food system in CA :
    CA has 36 m. eaters and will have 48 m. by 2030
    22,603 food stores (497 farmers markets)
    75,000 restaurants
    75,000farms, over half of which are 1-49 ac
    Gross value of ag food production $36.6 billion (2007)-12.8% of the US total
    Fresno County is the #1 Food Production Co. in CA
  • 5. Ripening the Apple
    Public Health Trends
    35.1% of children overweight in Fresno County; 63.3% Adults, 66.2% Seniors
    Overweight, obesity and inactivity are estimated to cost CA $28 billion during 2005
    Hunger: 35 – 39% of all households in Fresno County are food insecure
  • 6. Ripening the Apple
    Economic Trends
    CA farmers are losing money
    More food is brought in from other states than shipped out
    Farm bill subsidizes commodity production such as corn and soybeans in midwest
    Average age of farmers is increasing; few entering profession
    Loss of agricultural land
    Who will grow our food?
  • 7. Ripening the Apple
    Equity trends
    Low wages
    Food access
    Disproportionate food related health problems in low income populations
  • 8. Fresno, Ca: Community View
    Few fresh Markets, closing of city Grocery Stores in Low Income areas, lack of Grocery Stores in Rural towns-now with 40% unemployment.
    Fresno County leads in producing healthy, cheap food for the Nation and the World.
    Our Congressional district is the poorest in the USA.
    2005 CFP Community Food Assessment
  • 9. Fresno Food Scene: Strip Malls and Convenience Stores
  • 10. Diverse and Poor
    Very Rural Living
    Very Urban Living
  • 11. Community came together:New Partners
    Community Food Assessment
    Central Ca. Regional Obesity Prevention Project-Public Health-CSUF-CBOs-9 Counties
    Public Health Law and Policy invited to present on Zoning and Ordinances
    Building for Food Policy work
    Closing the Food Gap-Mark Winne; Roots of Change
  • 12. What we Learned
    Fresno Ordinances actually prohibited vending produce in residential and unclear in commercial neighborhoods. (No definitions) Few Farmers Markets due to CUP of $6,000.
    Public Health issues
    Diverse, low income neighborhoods in Fresno County: Highest Food Insecurity in California (CHIS study)-Highest ‘pockets of poverty’ (Brookings)
    Highest obesity rates (over 35%)
    Highest death by diabetes
  • 13. And we learned
    Fresno City Planning Department had launched ‘Fresno Green’ and SEGA.
  • 14. Land Use Planning Context
    Ripening the Apple
  • 15. Land use map
    Ripening the Apple
  • 16. Ripening the Apple
    Policy influences
  • 17. Ripening the Apple
    Policy Influences
    Regional Planning: Blueprint Process
    Model Conservation Easement Study
  • 18. Ripening the Apple
    Fresno GREEN Strategy
    Strategy 16: Promote the public health and environmental benefits of supporting locally grown and organic foods
  • 19. Public Health
    Shift in focus
    Chronic, lifestyle related disease
    Health and the Built Environment
    Ripening the Apple
  • 20. Collaboration
    How we’ve worked together
    Ripening the Apple
  • 21. Ripening the Apple
    Farmers Market Zoning Change
    Facilitate Farmers Markets in Fresno
    Only 4 in Fresno; 12 in Sacramento; 9 in San Diego
  • 22. Community Issues withZoning and Planning and Policy Change
    TAKES TIME…………
  • 23. Fresh Access Community Alternatives ….while you wait:
    Flea Markets
    Supported Farmers Markets
    School Farm Stands
    Community Gardens
    Ripening the Apple
  • 24. Who are Farmers Markets For?
    Does a Farmers Market have to be a Certified Farmers Market?
  • 25. Story of the Flea Market as EBT Farmers Market
    Community Food Assessment
    Policy and Approval for EBT
    USDA and the State
    Distinct ‘Farmers Market’, Script, Vendor Agreement
    1st in the Nation: Selma, Cherry Auction, Orosi
    Now Merced and more
    Following up: Numbers, Promotion, Time
  • 26. Cherry Auction and Selma Flea Markets
  • 27. Market on the Fulton Mall
    Downtown Fresno:
    EOC Grant
    Partners and Permits
    Market Manager
  • 28. Evolution of a Local Produce Movement: School Farm StandsProduce to where People already are and Produce that is culturally appropriate.
    School Farm Stands (in Fresno) do not need City Permitting
  • 29.
  • 30. Resources and Nutrition Education:Farm to School – School to Home
  • 31. The New Consumer
  • 32. The New Consumer’s Sister
  • 33. Community SolutionsAccess to Local Produce
    Farm Stands:a solution to lack of fresh produce in low income neighborhoods
    Culturally accessible Produceacceptable by different cultural and ethnic groups.
    School Farm Stands (in Fresno)do not need City Permitting.
  • 34. Co-creation
    What’s next?
    Ripening the Apple
  • 35. Ripening the Apple
    Local Government: Comprehensive Planning
    DOE Grant to “green” our zoning codes
    Plan the city’s last expansion: SEGA
  • 36. SEGA Location
    Ripening the Apple
  • 37. SEGA Land Use Plan
    Innovative mixed use
    Neighborhood, community & regional centers
    Environmental outcomes
    Urban edge
    Ripening the Apple
  • 38. Urban Agriculture
    Ripening the Apple
  • 39. Next Policy work:Urban Ag-Community Gardens as access to fresh produce
  • 40. Ready for Change in Fresh Access
    Central Ca. Regional Obesity Prevention Project
    Roots of Change: Statewide policy on Sustainable Food Sheds: San Francisco, LA, Fresno NEXT! Urban-Rural Roundtable
    The California Endowment: Investing in place changes, for the next 10 years in Central/South Fresno
    California AGVISION 2030, Ca. Department of Agriculture
  • 41. More next steps
    Urban-Rural Roundtable
    Food Policy Council
    Ripening the Apple
  • 42. Conclusions, Lessons Learned
    Partnerships are critical
    Participation from all stakeholders important
    Public Health a broad frame for consensus
    Work with planning staff
    Plan for short term and long term goals
    Ripening the Apple
  • 43. Ripening the Apple
    First Eaters/First Farmers
  • 44. Ripening the Apple
    Sources
    White papers prepared by Eco Trust for Roots of Change, 2004
    UCLA Health Policy Brief, June 2007
    APA Policy Guide on Community and Regional Food Planning, May 2007
    Fresno Green Strategy, April 2007
    CA Center for Public Health Advocacy Website
    www.ccropp.org
    USDA Website
    Fresno Farm Bureau Website
    Calthorpe & Associates, SEGA graphics
  • 45. Edie Jessup, Central California Regional Obesity Prevention Project (CCROPP)
    Sophia Pagoulatos
    www.fresno.gov
    www.ccropp.org
    1625 E. Shaw Ave., Suite 106
    Fresno, Ca. 93710
    559-228-2145
    Funded by