An example of how this work can leverage existing, on-the ground work like the corner store initiative Another interesting project that received funding through the program is a network of 29 corner stores that had been working with The Food Trust’s Healthy Corner Store Initiative. A recent study demonstrated that youth tend to visit their local corner stores 2-3 times a day and purchase an average of about 300 calories of chips, candy, sodas and other high-fat, high-sugar processed foods. The Food Trust works with local youth and corner store owners to decrease the purchase of unhealthy snacks and increase the number of healthy options available. The initiative includes a youth-developed social marketing campaign and leadership program that aims to make healthy snacking cool and fun and works with store owners to help them source and stock healthier choices. Thanks to FFFI funding, all 29 corner stores were able to purchase these specially designed signs and refrigerated barrels designed to address the lack of shelf and floor space in these small stores. The owners worked together to set up a distribution route and now all 29 stores are offering fresh cut up melon and fruit salads - items which have proved to be quite popular with neighborhood youth.
County-wide CPPW project Targeting 11 cities Goal is40stores by end of grant So far 17on board Built environment, Different cultural issues, WIC issues
Increasing availability in target communities Increasing the capacity of businesses to participate in wic/ebt Increase store owner’s capacity to make a shift in product mix w/o losing money And increase demand in the surrounding neighborhoods so that the owners are successful
Built Environment issues Planners like to talk about walkability, pedestrian friendly neighoborhoods and these things exist in some older neighborhoods that predate the highway system..For those of us working on food issues, walkability is a huge issue, But for suburban cities and other areas built after the 1950’s, walkability was abandoned. Land use policies that don’t allow for mixed use in residential areas The result is that poor families, or families without access to a car, have a hard time getting their food shopping done.
In some communities. nabe planning is now including access to food as a specific goal. This neighborhood went through their plan update in 2009 and very expiclicitly included access to food as a policy goal. And not just a grocery store – it says local access to food, including a grocery store – so could be a community garden, farmers market, small food businesses, mobile vendors. The point is that reaching our broader equity and public health goals will require more food sensitive planning to make it easy for people to meet their food needs.
WIC issues – Here are some of the stores we’re working with. Of the 17 we have online, 12 are smaller groceries, owned by immigrants from east Africa, Iraq, Asia, Latin America. They serve a particular population, often low-income and with particular cultural preferences. Our state DoH is considering changes to the WIC rules that would exclude stores of this size from becoming authorized WIC vendors. Instead they want only standard supermarkets to be authorized because they figure everyone shops there so WIC items are more easily accessible.
We’re also serving 5 mid-sized groceries with larger formats. These stores serve low-income families in suburban cities and are eligible to be WIC authorized and they do serve a very diverse population…
Finally, Cultural issues 1.. Nutrition standards don’t match cultural preferences (white rice, potatoes, whole milk) 2. Western business practices and financial literacy – cash, licensing, permits, 3. Sharia-compliant lending
Healthy Corner Stores: Innovative Strategies and Implications for Policy National Food Policy Conference May 20, 2011 Erin MacDougall, Public Health – Seattle & King County Tammy Morales, Urban Food Link Megan Rowan, Johns Hopkins University John Weidman, The Food Trust
Healthy Food Identification Campaign corner store
Percentage of Stores Adding Healthy Products, by Category* *out of 358 stores evaluated for inventory additions as of March 7, 2011 **refers to healthy snacks, water, and non-sugar-sweetened beverages www.TheFoodTrust.org
Our contact info: Erin MacDougall, PhD Megan Rowan, MPH Public Health – Seattle & King County Johns Hopkins Center for [email_address] Human Nutrition 206-263-8804 [email_address] 703-400-6513 Tammy Morales, MSCRP John Weidman, MA Urban Food Link The Food Trust [email_address] [email_address] 206-396-1276 215-575-0444 x 135