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Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
Are Farmers Markets a SNAP?
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Are Farmers Markets a SNAP?

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Presentation on Iowa EBT Wireless Project given during the 13th Annual Community Food Security Conference held in Des Moines, Iowa during October of 2009. …

Presentation on Iowa EBT Wireless Project given during the 13th Annual Community Food Security Conference held in Des Moines, Iowa during October of 2009.

Presenters include: Andy Fisher, Jan Walters, Stacy Miller

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  • 1. Are Farmers Markets a SNAP?
    1
  • 2. Background for Iowa EBT Wireless Project:
    Began June 2005 with 10 farmers and 2 markets
    DHS worked with IDALS to recruit farmers to participate
    DHS acquires wireless POS devices and assigned to FNS certified farmers
    Most Iowa markets managers are farmers who are there to sell their products
    Farmers can use POS anywhere, anytime – 24/7
    Farmers are able to accept any EBT card, as well as commercial debit/credit cards
    Former Iowa DHS Director, Kevin Concannon, now USDA Undersecretary Concannon.
    2
  • 3. EBT Wireless Project 2009:
    Funding for 167 farmers
    160 farmers participated
    The farmers sell at 118 markets across Iowa; as well as roadside stands & on-the-farm sales
    Recruitment much easier. Most farmers contact us about participating
    DHS presence at annual Iowa Farm Bureau Conference & Iowa Fruit & Vegetable Growers Conference
    3
  • 4. Financial History
    • Historically, October is the highest month for all sales
    • 5. Historically, August is the highest month for EBT sales
    • 6. Year to date sales are 24% higher than 2008
    • 7. YTD EBT sales are 55% higher than 2008
    • 8. As of Sept. 09, there were 145,887 SNAP households in Iowa
    4
  • 9. 5
  • 10. 6
  • 11. Good News! EBT sales and transaction are increasing at a greater rate than in previous years.
    June 09 EBT sales were 65% higher than June 08
    July 09 EBT sales were 59% higher than July 08
    Des Moines Downtown Market
    Cedar Rapids Downtown Market
    7
  • 12. Direct Outreach To SNAP Recipients
    Annual brochure mailed or made available to all households
    DHS website listing location/dates/time of markets where they can use EBT card
    State advertising (radio, newspapers, local shoppers, etc)
    Special shopping bags
    Market/farmer advertising
    Posters for DHS offices
    8
  • 13. Outreach Via Farmers:
    Provide signs to farmers to show that they can accept EBT
    Have direct contact with farmers
    Inform farmers how they are helping low-income families by becoming a FNS retailer
    Require farmers to view training video
    Identify the farmers who will be ‘cheerleaders’ for EBT
    Send monthly newsletters to farmers
    Provide color books to farmers
    EBT aprons
    9
  • 14. Outreach by Markets
    Markets are creative. Get involvement from local businesses & city government/non-profits
    Publicize events using local media
    Davenport Freight House Market events:
    Easter Bonnet Parade
    Classes for canning/freezing (free jars/supplies for EBT families)
    Offer free tote bags
    Children events
    10
  • 15. Find out what SNAP families think about shopping at farmers markets?
    DHS provides farmers with ‘Customer Survey’ cards. These are distributed by the farmer when any customer makes a purchase.
    Here are the results so far:
    Why do you like to shop at farmers markets? (top reasons in descending order)
    Good/fresh food
    Fresh produce
    Buy locally grown/made items
    Support local farmers
    It’s fun/relaxed atmosphere/music
    How often do you shop at farmers markets?
    Every week (54%) Bellman Dairy – WI Farmer
    Every two weeks (13%)
    Once or twice a month (10%)
    More than once a week (9%)
    As much as I can (3%)
    11
  • 16. What did you buy today at the market? (Top 7 responses in descending order)
    a) Fresh produce
    b) Baked goods
    c) Vegetable plants/fruit trees/bushes
    d) Flowers
    e) Honey/jam/jelly
    f) Meat
    g) Eggs
    4. If a year-round market was in your area, would you shop at it during the winter months?
    Yes 74.8%
    No 14.5%
    No response 6.6%
    Depends or already has year-round market. 4.1%
    12
  • 17. 5. What services could the market offer or provide that would make
    you shop there more often?(Top reasons in descending order)
    a) Restrooms
    b) Hand washing stations
    c) Canning and freezing classes
    d) Chairs/sitting area to relax and eat goodies
    e) More variety, music, cooking demos, garbage cans, etc
    How did you pay for your items today?
    a) Cash 62%
    b) Credit 14.7%
    c) Debit 11.8%
    d) EBT 10.4%
    e) Other (senior FMNP/checks) 1.1%
    13
  • 18. Additional comments from customers:
    Keep having the markets. Need lower prices. I live on Social Security.
    (EBT customer) I think it’s great that some vendors participate in EBT/WIC program.
    (EBT customer) Thank you for making it possible to use the EBT card at farmers markets.
    (EBT customer) Thank you for making EBT purchases possible at our farmers market. I found 4 vendors today who accepted EBT.
    Keep up the good work!
    (IA City customer) Please consider a year-round market.
    I enjoy seeing what God has blessed so many of the vendors with.
    Sometimes I can get things a lot less at the super market.
    I am trying to stay local so that my impact on our environment is lessened to its smallest point
    14
  • 19. I appreciate the meat from Geest Farms
    Just love getting local, fresh produce
    Quality is superb. More vendors should take farmer market checks (FMNP)
    (Out of state customer) Hope Iowa leads the nation in supporting local food supplies. Great fun always.
    Hand out recipes or directions for cooking
    The lady who sells honey and soap is very sweet.
    I like to shop at farmers markets because the vendors are friendly and like to answer questions.
    I’m 73 years old & enjoy the whole idea of farmers markets. It’s a great tradition.
    We want a market in Garner, IA.
    Keep it coming!
    Thank you for the EBT. It really helps.
    15
  • 20. Summary
    State agency(ies) need to be involved
    Use SNAP admin dollars when possible
    Create a Plan
    Decide whether to certify the market or individual farmers
    What type of equipment is to be used?
    Decide whether to purchase, rent or get a ‘free’ POS
    Determine how you will get data on your project (Where will it come from?)
    Determine what paperwork is required (USDA Retailer App, banking application to accept credit/debit, etc)
    Recruit farmers in fall/winter. Complete training prior to market season. (They’re too busy after April 15th to do paperwork)
    Develop outreach/promotion approach
    Develop monitoring schedule
    16
  • 21. How will fees be paid? Who is paying for the standard monthly fees? Are you reimbursing the farmer/market?
    What about supplies? (paper, cord replacements, battery, etc) Who is paying?
    Communication issues – How will you communicate with farmers? EBT households? Market managers?
    Last but not least, go have fun and make it work!
    17
  • 22. 18
    Other References:
    • http://www.dhs.state.ia.us/Consumers/Assistance_Programs/FoodAssistance/FarmersMarket.html
    • 23. The above link will display copies of the recent EBT Wireless Newsletters and provide access to dvd for EBT Wireless Project
    • 24. For more information, contact Jan Walters (515) 281-3588 or jwalter1@dhs.state.ia.us

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