Analysis of the New Zealand Fitness Industry June ‘09 By Cherelle Fruean Prestege Investments
<ul><li>Prepared for  </li></ul><ul><li>Bill and Shirley Armstrong  </li></ul><ul><li>of Fit ‘ n’ Well Australia </li></ul>
THE CURRENT TRENDS <ul><li>My </li></ul>My research has shown a fluctuating trend in the current NZ Fitness Industry but t...
MAIN COMPETITION <ul><li>Originated in the 1980’s </li></ul><ul><li>Turns over $100 million per year  </li></ul><ul><li>Br...
PROFITABILITY <ul><li>Offering lower prices then main competitors could increase your customer base and overall increase p...
GLOBALISATION <ul><li>Branching out to New Zealand will begin the process of globalization for Fit ‘n’ Well. </li></ul>
RECOMMENDATIONS <ul><li>Advertise Fit ‘n’ Well before it’s opening. This will keep customers curious. </li></ul>
<ul><li>To attract the younger demographic, feature a New Zealand celebrity in a  </li></ul><ul><li>Fit ‘ n’ Well promotio...
<ul><li>To attract the older demographic (50 & over),  provide a special program to cater to their individual fitness capa...
<ul><li>Research prices of other fitness centers and advertise lower prices & better deals. </li></ul>
OVERALL   My research has shown that this year (2009) would be ideal for Fit ‘ n’ Well to branch out into the New Zealand ...
REFERENCES <ul><li>The images of this presentation were obtained from the following websites: </li></ul><ul><li>  http://m...
Upcoming SlideShare
Loading in …5
×

InfoMgmt 191 2009 Presentation

228
-1

Published on

Cherelle Fruean (1301497)

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
228
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • InfoMgmt 191 2009 Presentation

    1. 1. Analysis of the New Zealand Fitness Industry June ‘09 By Cherelle Fruean Prestege Investments
    2. 2. <ul><li>Prepared for </li></ul><ul><li>Bill and Shirley Armstrong </li></ul><ul><li>of Fit ‘ n’ Well Australia </li></ul>
    3. 3. THE CURRENT TRENDS <ul><li>My </li></ul>My research has shown a fluctuating trend in the current NZ Fitness Industry but this year shows promise for potential fitness centers.
    4. 4. MAIN COMPETITION <ul><li>Originated in the 1980’s </li></ul><ul><li>Turns over $100 million per year </li></ul><ul><li>Branched out to over 70 independent countries </li></ul>
    5. 5. PROFITABILITY <ul><li>Offering lower prices then main competitors could increase your customer base and overall increase profitability. </li></ul>
    6. 6. GLOBALISATION <ul><li>Branching out to New Zealand will begin the process of globalization for Fit ‘n’ Well. </li></ul>
    7. 7. RECOMMENDATIONS <ul><li>Advertise Fit ‘n’ Well before it’s opening. This will keep customers curious. </li></ul>
    8. 8. <ul><li>To attract the younger demographic, feature a New Zealand celebrity in a </li></ul><ul><li>Fit ‘ n’ Well promotion or advertisement. </li></ul>
    9. 9. <ul><li>To attract the older demographic (50 & over), provide a special program to cater to their individual fitness capabilities. </li></ul>
    10. 10. <ul><li>Research prices of other fitness centers and advertise lower prices & better deals. </li></ul>
    11. 11. OVERALL My research has shown that this year (2009) would be ideal for Fit ‘ n’ Well to branch out into the New Zealand fitness industry.
    12. 12. REFERENCES <ul><li>The images of this presentation were obtained from the following websites: </li></ul><ul><li>  http://media.photobucket.com/image/les+mills/anthill24/LMPanora.jpg?o=12 </li></ul><ul><li>http://www.combattrolden.dk/Billeder/LesMills-lrg(L).jpg </li></ul><ul><li>http://www.teagasc.ie/publications/2003/conferences/nationaltillage/nationaltillage05fig01.gif </li></ul><ul><li>http://www.lesmills.co.nz/gfi_photos/Les_mills_logo%C2%A0green1.jpg </li></ul><ul><li>http://www.virtuscommunications.co.nz/img4/les_mills_2004_01.jpg </li></ul><ul><li>http://www.bbc.co.uk/schools/gcsebitesize/business/images/profit.jpg </li></ul><ul><li>http://imagecache01a.allposters.com/images/pic/PTGPOD/159466e-FB~World-Globe-North-America-Posters.jpg </li></ul><ul><li>http://www.alexandermobile.com/images/coming_soon_icon.png </li></ul><ul><li>http://static.stuff.co.nz/1233108507/003/388003.jpg </li></ul><ul><li>http://content.contentthatworks.com/images/health_20081008_elderlydiet_banner.jpg </li></ul><ul><li>http://farm3.static.flickr.com/2138/2333437120_9097392726.jpg   </li></ul><ul><li>http://upload.wikimedia.org/wikipedia/commons/thumb/5/56/NewZealandPopulationDensity.png/300px-NewZealandPopulationDensity.png </li></ul><ul><li>http://www.southernxcleaning.com.au/Portals/0/images/Safety%20Photos/Green%20Tick.jpg </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×