Analysis of the New Zealand Fitness Industry June ‘09 By Cherelle Fruean Prestege Investments
<ul><li>Prepared for  </li></ul><ul><li>Bill and Shirley Armstrong  </li></ul><ul><li>of Fit ‘ n’ Well Australia </li></ul>
THE CURRENT TRENDS <ul><li>My </li></ul>My research has shown a fluctuating trend in the current NZ Fitness Industry but t...
MAIN COMPETITION <ul><li>Originated in the 1980’s </li></ul><ul><li>Turns over $100 million per year  </li></ul><ul><li>Br...
PROFITABILITY <ul><li>Offering lower prices then main competitors could increase your customer base and overall increase p...
GLOBALISATION <ul><li>Branching out to New Zealand will begin the process of globalization for Fit ‘n’ Well. </li></ul>
RECOMMENDATIONS <ul><li>Advertise Fit ‘n’ Well before it’s opening. This will keep customers curious. </li></ul>
<ul><li>To attract the younger demographic, feature a New Zealand celebrity in a  </li></ul><ul><li>Fit ‘ n’ Well promotio...
<ul><li>To attract the older demographic (50 & over),  provide a special program to cater to their individual fitness capa...
<ul><li>Research prices of other fitness centers and advertise lower prices & better deals. </li></ul>
OVERALL   My research has shown that this year (2009) would be ideal for Fit ‘ n’ Well to branch out into the New Zealand ...
REFERENCES <ul><li>The images of this presentation were obtained from the following websites: </li></ul><ul><li>  http://m...
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Info Mgmt Presentation

  1. 1. Analysis of the New Zealand Fitness Industry June ‘09 By Cherelle Fruean Prestege Investments
  2. 2. <ul><li>Prepared for </li></ul><ul><li>Bill and Shirley Armstrong </li></ul><ul><li>of Fit ‘ n’ Well Australia </li></ul>
  3. 3. THE CURRENT TRENDS <ul><li>My </li></ul>My research has shown a fluctuating trend in the current NZ Fitness Industry but this year shows promise for potential fitness centers.
  4. 4. MAIN COMPETITION <ul><li>Originated in the 1980’s </li></ul><ul><li>Turns over $100 million per year </li></ul><ul><li>Branched out to over 70 independent countries </li></ul>
  5. 5. PROFITABILITY <ul><li>Offering lower prices then main competitors could increase your customer base and overall increase profitability. </li></ul>
  6. 6. GLOBALISATION <ul><li>Branching out to New Zealand will begin the process of globalization for Fit ‘n’ Well. </li></ul>
  7. 7. RECOMMENDATIONS <ul><li>Advertise Fit ‘n’ Well before it’s opening. This will keep customers curious. </li></ul>
  8. 8. <ul><li>To attract the younger demographic, feature a New Zealand celebrity in a </li></ul><ul><li>Fit ‘ n’ Well promotion or advertisement. </li></ul>
  9. 9. <ul><li>To attract the older demographic (50 & over), provide a special program to cater to their individual fitness capabilities. </li></ul>
  10. 10. <ul><li>Research prices of other fitness centers and advertise lower prices & better deals. </li></ul>
  11. 11. OVERALL My research has shown that this year (2009) would be ideal for Fit ‘ n’ Well to branch out into the New Zealand fitness industry.
  12. 12. REFERENCES <ul><li>The images of this presentation were obtained from the following websites: </li></ul><ul><li>  http://media.photobucket.com/image/les+mills/anthill24/LMPanora.jpg?o=12 </li></ul><ul><li>http://www. combattrolden . dk / Billeder / LesMills - lrg (L). jpg </li></ul><ul><li>http://www. teagasc . ie /publications/2003/conferences/ nationaltillage /nationaltillage05fig01.gif </li></ul><ul><li>http://www. lesmills .co. nz / gfi _photos/Les_mills_logo%C2%A0green1. jpg </li></ul><ul><li>http://www. virtuscommunications .co. nz /img4/les_mills_2004_01. jpg </li></ul><ul><li>http://www. bbc .co. uk /schools/ gcsebitesize /business/images/profit. jpg </li></ul><ul><li>http://imagecache01a.allposters.com/images/pic/PTGPOD/159466e-FB~World-Globe-North-America-Posters.jpg </li></ul><ul><li>http://www. alexandermobile .com/images/coming_soon_icon. png </li></ul><ul><li>http://static.stuff.co. nz /1233108507/003/388003. jpg </li></ul><ul><li>http://content. contentthatworks .com/images/health_20081008_ elderlydiet _banner. jpg </li></ul><ul><li>http://farm3.static. flickr .com/2138/2333437120_9097392726. jpg   </li></ul><ul><li>http://upload. wikimedia .org/ wikipedia /commons/thumb/5/56/ NewZealandPopulationDensity . png /300px- NewZealandPopulationDensity . png </li></ul><ul><li>http://www. southernxcleaning .com.au/Portals/0/images/Safety%20Photos/Green%20Tick. jpg </li></ul>

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