Automating Product Management in an Agile World Using Jira


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Presentation at P-Camp 2008 by Christina Noren, Splunk

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Automating Product Management in an Agile World Using Jira

  1. 1. P-CAMP: Automating Unconference for Product Managers Product Management in an Agile World using Jira Christina Noren, VP Product Management, Splunk
  2. 2. Rule # 1: If product managers don’t do their jobs, the other departments will fill the void. Practical Product Management Rules Pragmatic Marketing © 2003 P-Camp 2008
  3. 3. Rule # 18: In the absence of market facts, he who owns the compiler wins. Practical Product Management Rules Pragmatic Marketing © 2003 P-Camp 2008
  4. 4. Welcome changing requirements, even late in development. from Principles behind the Agile Manifesto © 2001 Kent Beck, Mike Beedle, Arie van Bennekum, Alistair Cockburn, Ward Cunningham, Martin Fowler , James Grenning, Jim Highsmith, Andrew Hunt, Ron Jeffries, Jon Kern, Brian Marick, Robert C. Martin, Steve Mellor, Ken Schwaber, Jeff Sutherland, Dave Thomas P-Camp 2008
  5. 5. Who are we to talk? • Splunk is the IT Search engine - Indexes logs, configurations, metrics and all other IT data in real-time - Search, alert, report and share knowledge for operations, security and compliance • >150,000 downloads & >550 Enterprise licenses sold in 2.5 years - 21st Century Insurance, Aetna, BEA, British Telecom, Catholic Healthcare West, Chevron, Cisco, Comcast, Dow Jones, LinkedIn, Motorola, NASA, Orbitz, Raytheon, Riverbed, Shopzilla, T-Mobile, Telstra, Thomson, Verisign, Verizon, Visa, and Vodafone all use Splunk • Splunk powers a growing list of hardware & software offerings - Ironport, Netcordia, Penguin Computing, Proofpoint, Radware, St. Bernard Software, Strongmail, TriGeo, Uptime Software and Voltage Security are all Powered by Splunk • Poised for growth • P-Camp 2008
  6. 6. Open approach changes everything • Free download • High touch - alias open to everyone - IRC with real developers (and ascii art) • Open architecture & APIs • SplunkBase community application sharing • Public documentation • Public roadmap • Blogs and developer videos, even about new R&D P-Camp 2008
  7. 7. Agile at Splunk • Development-driven - Splunk’ s dev team wanted to move faster and be more scalable • Embraced by the business - Obviously the way to stay ahead of the competition • Loosely SCRUM - 5-7 scrum teams at any time - 2-4 week sprints, some sprints are design or QA focused - Burndown list at start of each sprint • Preview releases for continuous customer delivery P-Camp 2008
  8. 8. Agile PM worries • No roadmap - We’d be open, yet not coherent to customers and the field • No market, competitive inputs - Decisionmaking bias toward the loudest customers • De facto positioning of new features - With constant change, the old approach of positioning first wouldn’t work • PMs wouldn’t be able to be there for key decisions - Everyday decisions, yet PMs need to be in the field - Sheer number of separate teams relative to PM headcount P-Camp 2008
  9. 9. A practical solution: extending Jira for PM • Already in place for engineering requirements & bugs - Not a black box PM tool • Highly extensible - Custom workflows, reports, issue types, link types, accelerators, automation • No more static documents to get out of date • Engaged New Aspects of Software • Not cheaper than buying off-the-shelf - More digestible, easier to integrate P-Camp 2008
  10. 10. Issue type model JIRA backlog Cases Bugs inputs P4 Enhancement Requirements Cases Requests Problem Call Reports Features Statements customer meetings and calls roadmap Market Datapoints market & competitive analysis P-Camp 2008
  11. 11. Custom workflows • Enhancement requests: - New ERs come from CRM system - PMs scope them by linking to PSs, reject or invalidate them • Market datapoints and call reports: - New MDs and CRs entered by PMs, sometimes engineering - PMs scope them by linking to PSs • Problem statements: - PMs enter them, start scoping them, finish scoping them, define requirements for them • Features: - PMs enter them, define them by linking to PSs and requirements - Features can be canceled P-Camp 2008
  12. 12. Automation (still in progress) • Cascaded close - Requirement closure triggers close-deliver of linked PSs, features - PS closure triggers close-deliver of linked ERs • Notifications - Email back to support on ER close P-Camp 2008
  13. 13. Link types • Most klugey part of the implementation • No way to limit what issue types can link to what other issue types P-Camp 2008
  14. 14. Accelerators • Example: Deliver ER - Closes with resolution of Delivered • Complex accelerators still in progress - “Create and link problem statement” ‣ Clones the current ER as a PS, sets ER status to scoped, leaves PS open for editing, links ER to new PS P-Camp 2008
  15. 15. Custom “PRD“ report • Problem statements and all linked inputs, requirements and features - Filterable by text search, PS weight, timeframe, component (scrum), other criteria • Internal working report of market needs - Used in product steering meetings to determine priorities for scrum assignments and goals - Used in sprint planning meetings to define burndown lists - Always up-to-date with the latest list of customers having each problem! P-Camp 2008
  16. 16. Custom roadmap report • Features and all linked problem statements and requirements - Organized by planned release / target timeframe - Filterable by public/private, priority, planned release, timeframe, status, other criteria • XML format gets converted to Splunk’s public roadmap P-Camp 2008
  17. 17. Roadmap P-Camp 2008
  18. 18. PRD P-Camp 2008
  19. 19. PRD (cont) P-Camp 2008
  20. 20. Enhancement Request P-Camp 2008
  21. 21. Problem Statement P-Camp 2008
  22. 22. Problem Statement (cont) P-Camp 2008
  23. 23. Feature P-Camp 2008
  24. 24. Future goals • Tighter CRM integration, especially opportunity value • Continuously updated planned release for every ER based on requirements • More automation of problem priorities • Support portal self-service visibility through to requirements status • Drilldown from public roadmap • Automated creation of product marketing requirements P-Camp 2008
  25. 25. How can you do it? • We’re open sourcing our work - ETA 1-2 months - Delivery as empty project + plugin JARs • Engage New Aspects of Software - - Jira and Confluence experts - They did the work for us and are in the best position to tweak it for you P-Camp 2008