Startup attitudes

Start-up attitudes!

Hello, my name is Davyand I started a business

My management team

so you’ve hit the start button of your company

some free tips

focus on ANGER

What made you change?ANGERmobile phone laptop cars work bank association providerFrustration

People who are angry change things! AS CUSTOMER: they turn into willing customers they will pay for the solution they don’t say no to alternatives

People who are angry change things! AS BUSINESS OWNER: they look for new solutions they turn customer focussedthey make it their quest to eradicate frustration

so don’t make people angry,but do focus on angry people

markets that aquire ATTENTION

No 1: OLD PEOPLE

Needless to say there is a much larger amount of BABYBOOMERS than any other age groupOld people don’t just have ANY money, they have ALL the money!

Old people don’t drink beer, they drink trappist The older people get, the more they pay attention to options on their new carThey are harder to convince, but once convinced you’ve got their undying trust

old people just don’t have money, they have all the money

so stop focussing on the young people,they get their money from their grandma

No 2: WOMEN

Women are known to make an average of 70% of ALL the family purchases. Women although making less money then men, SPEND more money then men. Women have a much larger network then men and TALK to their network more oftenWomen don’t just buy your product, they become a part of your BRAND marketing.

Respect!

how did it make you feel?when during your 5min talk to that important CEO, he just ﬁddles about on his desk?when the people in that meeting just wouldn’t listen when you still had something important to say?when your manager looked down on you as you were just a roach standing in his way?

you can only earn respect, by giving it

EVERYBODY is in sales

if you sell:be PASSIONATE about your SOLUTION ALWAYS DELIVER

no matter how wonderful your product is, you’ll still have to sell it

DO something

Business today:too much talk, too little do - Tom Peters -

We’ve got a strategic plan:it’s called doing things! - Herb Kelleher -

No matter how beautiful the strategy,we must occasionally look at the results - Sir Winston Churchill -

Talking about it,doesn’t get it done

FAIL ! FORWARD ! FAST !

The biggest danger for your business is not that you aim too high and you fail, but that you aim to low and you achieve! - Michelangelo -

Reward excellent failures,punish mediocre successes - Clyde Lear -

Innovate !

surround yourself with innovative people, things, area’s, circumstances,... be open to all new things, even if they scare you, ESPECIALLY when they scare youdon’t force innovation to emerge from war rooms, break out area’s, or other ARTIFICIAL places

You can never be remarkableif you follow someone else who’s remarkable - Seth Godin -

DON’T EVER benchmark

Benchmarking is stupid!

Benchmarking:1: Take the current industry leader’s situation2: Figure out a 5 year plan3: To get as good as this leader was 5 years ago4: 5 years from now

forget about Apple

Just follow their slogan:THINK DIFFERENT

comparing yourself to Apple, is highly unmotivating

PASSION

Business is about passion, about excellence, about achieving things, ... You can only achieve great things if you are prepared to achieve great thingsFocus on what’s important for your company and pump up your muscels for it!

aim on PROFIT

I love proﬁt... I love obscene proﬁt !it enables you to hire the most interesting people and take the most crazy risks known to mankind - Tom Peters -

be proﬁtable

never focus on revenue,it only hides your proﬁt/loss

thank you

LinkedIn: Davy De Rijck Twitter: CfrDavy email: davy@polso.be cell: 0491/081 960

Startup attitudes

by cfrdavy on Dec 07, 2011

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Startup attitudes — Presentation Transcript