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Slideshow transcript
Slide 2: Getting Your Business Noticed in OKC Chris Forbes SoHo Marketing Strategist
Slide 3: OKC “Land Run” for Customers! –Time for Creative Thinking! –Time for Active Marketing! –Time for Hard Work!
Slide 4: Understand OKC Better • Leverage Resources • Demographics • Customer Analysis
Slide 5: Strengthen Your Identity! • Branding and Image • What’s Your USP? • Be Customer-centric
Slide 6: Deal in Solutions (Not Sales) • Resource Your Clients • Benefits vs. Features • Know > Learn > Link
Slide 7: “Me” Marketing Not “You” Marketing • I want to talk about me! • AIDA formula • Attitude, Awareness, Action
Slide 8: The “Power of Media” Target and Response • Direct Mail • Newspaper • Internet
Slide 9: The “Power of Media” Awareness • TV and Radio • Public Relations • Outdoor
Slide 10: Enter the Fray! • Frequency and Reach • 10-30-60 Follow-up • Work the Pipeline
Slide 11: Ready for Next Century OKC! • Unleash Your Creativity • Be Active • Patient Plodding
Slide 12: SoHo Creative Booth • Free Evaluation • Creative Design • Guerrilla Marketing Strategy
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