SoHo Expo 2007: Getting Your Small Business Noticed in OKC

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Getting Your Business Noticed in OKC Chris Forbes SoHo Marketing Strategist
OKC “Land Run” for Customers!
Understand OKC Better
- Leverage Resources
- Demographics
- Customer Analysis
Strengthen Your Identity!
- Branding and Image
- What’s Your USP?
- Be Customer-centric
Deal in Solutions (Not Sales)
- Resource Your Clients
- Benefits vs. Features
- Know > Learn > Link
“ Me” Marketing Not “You” Marketing
- I want to talk about me!
- AIDA formula
- Attitude, Awareness, Action
The “Power of Media” Target and Response
- Direct Mail
- Newspaper
- Internet
The “Power of Media” Awareness
- TV and Radio
- Public Relations
- Outdoor
Enter the Fray!
- Frequency and Reach
- 10-30-60 Follow-up
- Work the Pipeline
Ready for Next Century OKC!
- Unleash Your Creativity
- Be Active
- Patient Plodding
SoHo Creative Booth
- Free Evaluation
- Creative Design
- Guerrilla Marketing Strategy