OPUBCO Presents: Effective Marketing for Churches in OKC (Sept.2006)

Slide 2: You a re a Ma rke te r • Gospel: The Greek word ευαγγελιον originally meant a reward for good news given to the messenger (ευ = "good", αγγελλω = "I bring a message“) • Colossians 4:5: “Be wise in the way you act toward outsiders; make the most of every opportunity.” • Ministry marketing promotion is announcing the gospel persuasively using media. • Marketing planning is good stewardship of your communication budget. • Promotion is the investment your church makes in getting the gospel beyond the walls of your church Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 3: Wha t is ma rke ting? • Everything you do to promote your organization – Name of your organization – “Products” or services – How you treat people – How you get referrals – How you follow-up • Every contact with the public Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 5: Ma rketing Mix for Ministry Ma rke ting Product: • Ministries • Services • Classes • Relationships • Sense of belonging • Behaviors • Actions • Beliefs Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 6: Que s tions to as k Product: • What ministries will you offer? • How well does your ministry connect to people? • What are the life-application benefits you offer people? • How will you connect them to the gospel? Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 8: Que s tions to as k Price: • What will people have to do to be involved? • What commitments do you expect from people? • What are the “barriers” people cross? • What “bridges” can you build on? Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 9: Ma rketing Mix for Ministry Ma rke ting Place: • Facilities, • Meeting locations • Counseling rooms • Cell groups • Types of gatherings • Media (Video venues, web, etc) Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 10: Que s tions to as k Place: • Where will you meet? • How can you “take it to them?” • What are the limitations of your facilities? • Can we try something new • How clean are the facilities • Etc… Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 12: Logos Communica te ! • This is a sight and sound generation • You can communicate visually • What is the message here? Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 15: P la ce s to Brand Your Ide ntity • • Stationary Business Cards Direct Mail • • Church Bulletin Brochure • • Worship Services Website • • Events Signage • • Newsletter Radio/TV • • Public Relations Your Location • • Advertising T-shirts/Specialty • More! Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 16: Ma rketing Mix for Ministry Ma rke ting Promotion: • Word of mouth • Advertising • Publicity • Direct mail • Etc… Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 17: Kinds of Me dia • Personal – WOM – Face to Face – Printed Cards and Flyers • Direct – Mail – Email – Internet – Telemarketing • Mass – Print – Electronic – Outdoor Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 18: Que stions to as k. Promotion: • When people talk about you, what do they say? • What media will you use to communicate? • What do you want people to think when they think of your ministry? • What would get people’s attention? • Who can we reach with media? Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 19: S e le cting your ta rge t a udie nce me dia outre a ch • Understand who your church already reaches best • Understand who is not yet being reached • Understand who lives in your community that you could best reach – Demographics: What people are – Geographics: Where people live – Psychographics: How people live – Spiritual Openness – Life needs: Divorce, recovery, health, recreation, emotional support, etc • Develop a profile of the people you want to reach! Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 20: Ma slow’s Hie rarchy Find a Need and Fill it! • Physical • Safety • Social • Esteem • Self-actualization Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 21: How do you dis cover ne eds ? • Secondary Research – Demographics – Studies others have done • Primary Research – Surveys – Focus Groups and Interviews – Study your own data! Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 22: Anatomy of an Advertising Ca mpa ign • Background: What is the situation • Objectives: What do you want to accomplish? • Target Audience: Who are you going to reach? • Positioning: What do you want people to think? • Creative Strategy: What messages will you send? • Media Strategy: What media are you going use? • Budget: How much can you spend? • Timeline: What is the schedule? • Evaluation: Post mortem Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 23: Write out your marketing pla ns ! 1. Purpose of your Marketing 2. Benefits that will motivate people to respond 3. Target Audience 4. Marketing tools (name them all) 5. What your ministry stands for (niche) 6. Your Message 7. Your budget Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 33: Ge tting Vis itors is the Tip of the Ice be rg! 10% Visitors and New Referrals Attracting People 30% Following-up on Prospects Establishing Participation 60% Assimilating Existing Contacts Getting People Involved Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 34: Less Info. Creating Interest 1-4 Response Filter Participation 5-7 Response Filter Involved 8-10Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission. More Info.

Slide 35: Ac tive Emotional Attachment, Commitment, Need for Information, Loyalty 10. Ready to Teach 9. Adapting to Being a Member 8. Joining 7. Forming Relationships 6. Limited Participation 5. Willingness to Consider Joining 4. Beginning to Learn 3. Surfing Information 2. Initial Contact and Impressions Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission. 1. Initial Awareness Pas s ive

Slide 36: De ve lop a n As s imila tion P la n First Visit Next Day First Week Put information Phone Call Prospect gives in database Visit contact information Send Letter Gift Ongoing Every 6 Weeks First Month Newsletter Newcomer Invitation to Birthday Friendly Newcomers Notes Outreach Fellowship Outreach Events Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 37: Why As s imila tion? • Prospect needs time to decide • Prolonged contact builds rapport • Personalized touches make person feel special • Helps you take advantage of contacts you make • It is relational evangelism Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

Slide 38: Tools You’ll ne e d • Visitor Cards • Database • Reports (Weekly, monthly, etc) • Contact content • Training for workers • Programs, projects, and events information Copyright © 2006 MinistryMarketingCoach.com All rights reserved. Used by permission.

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