Guerrilla Marketing for Churches

Slide 1: Guerrilla Marketing Your Church Guerrilla Marketing Your Church “An ordinary marketer sells to markets. A Guerrilla Marketer sells to individuals” – Jay Conrad Levinson www.MinistryMarketingCoach.com

Slide 2: Guerrilla Marketing Your Church Get Out a Pen! • Think of one event, ministry or opportunity you need to promote in the next six months • Form Groups of 4-6 and elect someone’s project to work on together • Let’s brainstorm! www.MinistryMarketingCoach.com

Slide 3: Guerrilla Marketing Your Church What is marketing? • Everything you do to promote your organization – Name of your organization – “Products” or services – How you treat people – How you get referrals – How you follow-up • Every contact with the public www.MinistryMarketingCoach.com

Slide 4: Guerrilla Marketing Your Church You are a Marketer • Marketing is persuasion • Some ministry marketers are in a state of denial • Effectiveness crisis in church communications • You can’t outsource your marketing • Marketing planning is good stewardship www.MinistryMarketingCoach.com

Slide 5: Guerrilla Marketing Your Church Take your marketing full circle From product idea to repeat “customers” www.MinistryMarketingCoach.com

Slide 6: Guerrilla Marketing Your Church Linear marketing is bankrupt Marketing to “one more” person www.MinistryMarketingCoach.com

Slide 7: Guerrilla Marketing Your Church Break through the Clutter • 1500-3500 Attempts to get your attention each day! • A lot of competition to get people’s attention! • If you don’t get serious you will be invisible! www.MinistryMarketingCoach.com

Slide 8: Guerrilla Marketing Your Church When You Don’t Have A lot of Money… • Time! • Energy! • Imagination! www.MinistryMarketingCoach.com

Slide 9: Guerrilla Marketing Your Church The Guerrilla Edge • “They” can’t out-spend you in the things money can’t buy! • “They” can’t out-think you! • You can use new strategies and tactics www.MinistryMarketingCoach.com

Slide 10: Guerrilla Marketing Your Church Misconceptions about going Guerilla • What is meant by “Guerrilla”? • Not monkey business! • Being strategic with communications • Guerrilla Marketing is a mindset www.MinistryMarketingCoach.com

Slide 11: Guerrilla Marketing Your Church Guerrilla Marketing Books • Best selling small business marketing books in history! • More than 1,000,000 Guerilla Marketing books sold • A marketing revolution for small business • Profit producing insights! • Available at any bookstore! www.MinistryMarketingCoach.com

Slide 12: Guerrilla Marketing Your Church The Ever Expanding Guerrilla Marketing Library… www.MinistryMarketingCoach.com

Slide 13: Guerrilla Marketing Your Church How is G-Marketing Different? • Oriented to small businesses not companies with limitless bank accounts • Devoted to customer follow-up instead of ignoring customers after they purchase www.MinistryMarketingCoach.com

Slide 14: Guerrilla Marketing Your Church Guerrilla Marketing? • Apply Guerrilla Marketing to your context • Local cost-cutting marketing • Even free marketing opportunities! • How to strategically use media to get your message “out there” www.MinistryMarketingCoach.com

Slide 15: Guerrilla Marketing Your Church How is G-Marketing Different? • Cooperates with other businesses and organizations instead of competing with them • Focuses on relationships not just sales • Instead of using a single marketing tool, uses a combinations of tools www.MinistryMarketingCoach.com

Slide 16: Guerrilla Marketing Your Church How is G-Marketing Different? • Instead of telling you to advertise gives you 100 marketing tools (advertising is only one tool) • Maintains focus instead of diversifying to multiple audiences • Aims marketing at individuals and small groups not large groups www.MinistryMarketingCoach.com

Slide 17: Guerrilla Marketing Your Church How is G-Marketing Different? • “You marketing” not “Me marketing” talks about the prospect • Gains consent to market to people who are interested www.MinistryMarketingCoach.com

Slide 18: Guerrilla Marketing Your Church The Guerrilla’s Personality • Commitment: It takes time don’t give up • Investment: You are not “spending” • Consistent: Integrate Your Marketing • Confident: You help People! • Subsequent: Follow-up is your greatest task! www.MinistryMarketingCoach.com

Slide 19: Guerrilla Marketing Your Church Start a Revolution • Your Passion is Your Starting Point (You don’t need money, you need passion!) • Mission, Vision, Core Values • Mindset of a Guerrilla • Keep People First, not Programs! • Be a Stickler for Follow-up • Learn to Listen to People www.MinistryMarketingCoach.com

Slide 20: Guerrilla Marketing Your Church A Marketing Plan in Seven Sentences 1. Purpose of your Marketing 2. Benefits that will motivate people to respond 3. Target Audience 4. Marketing tools (name them all) 5. What your ministry stands for (niche) 6. Your Message 7. Your budget www.MinistryMarketingCoach.com

Slide 21: Guerrilla Marketing Your Church Kinds of Media • WOM • Face to Face • Printed Cards • Flyers • Mail • Email • Internet • Telemarketing • Print • Electronic • Outdoor • Etc www.MinistryMarketingCoach.com

Slide 22: Guerrilla Marketing Your Church Integrate Your Efforts Narrow Your Focus • • Do Research •Use Print and Web (and more) •Publicity •Promotional Materials • Say it 20 Ways! •Follow-up plan www.MinistryMarketingCoach.com

Slide 23: Guerrilla Marketing Your Church Getting Visitors is the Tip of the Iceberg! 10% Visitors and New Referrals Attracting People 30% Following-up on Prospects Establishing Participation 60% Assimilating Existing Contacts Getting People Involved www.MinistryMarketingCoach.com

Slide 24: Guerrilla Marketing Your Church An Assimilation Plan First Visit Next Day First Week Put information Phone Call Prospect gives in database Visit contact information Send Letter Gift Ongoing Every 6 Weeks First Month Newsletter Newcomer Invitation to Birthday Friendly Newcomers Notes Outreach Fellowship Outreach Events www.MinistryMarketingCoach.com

Slide 25: Guerrilla Marketing Your Church Why Assimilation? • Prospect needs time to decide • Prolonged contact builds rapport • Personalized touches make person feel special • Helps you take advantage of contacts you make • It is relational evangelism www.MinistryMarketingCoach.com

Slide 26: Guerrilla Marketing Your Church Tools You’ll need • Visitor Cards • Database • Reports (Weekly, monthly, etc) • Contact content • Training for workers • Programs, projects, and events information www.MinistryMarketingCoach.com

Slide 27: Guerrilla Marketing Your Church Ask God Anything • Survey •Print and Web •Publicity •Promotional Materials •Sermon Series •Follow-up plan www.MinistryMarketingCoach.com

Slide 28: Guerrilla Marketing Your Church Judgment House •Quality Presentation •Promotional Materials •Community Service •Public Relations •Follow-up plan www.MinistryMarketingCoach.com

Slide 29: Guerrilla Marketing Your Church VitaNovis • Print and Web Publicity •Promotional Materials •Community Service •Follow-up plan www.MinistryMarketingCoach.com

Slide 30: Guerrilla Marketing Your Church Church Planter in Norman • Youth Evangelism Conference •Promotion •Door Hangers •Biz Reply •Free Purpose Driven Life Books •Follow-up plan www.MinistryMarketingCoach.com

Slide 31: Guerrilla Marketing Your Church Let’s Plan Something Right Now! 1. Purpose of your Marketing 2. Benefits that will motivate people to respond 3. Target Audience 4. Marketing tools (name them all) 5. What your ministry stands for (niche) 6. Your Message 7. Your budget www.MinistryMarketingCoach.com

Slide 32: Guerrilla Marketing Your Church When You Guerrilla Market • Who is my focus? • What is my niche? • What can I use that’s free? • Who can I partner with? • How can I use publicity? • How many tools can I use? • How can I help people succeed? • What do I need to learn? www.MinistryMarketingCoach.com

Slide 33: Guerrilla Marketing Your Church Share Your Plan 1. Purpose of your Marketing 2. Benefits that will motivate people to respond 3. Target Audience 4. Marketing tools (name them all) 5. What your ministry stand for (niche) 6. Your Message 7. Your budget www.MinistryMarketingCoach.com

Slide 34: Guerrilla Marketing Your Church 12 Key Questions • 1. How would you describe the church's ministry? • 2. What are the key strengths of your church's ministry? • 3. What are the weaknesses or challenges of your church's ministry? • 4. Where would you like to see your church's ministry in the next 6 months? • 5. What obstacles might be getting in the way of achieving these results? • 6. What might be getting in the way of getting more prospects for the church's ministry? www.MinistryMarketingCoach.com

Slide 35: Guerrilla Marketing Your Church 12 Key Questions • 7. What things are you most passionate about and how are these reflected in your church's ministry? • 8. What strategies are you using right now? • 9. What is the most successful aspect of your church's ministry? What is the least successful aspect of your church's ministry? • 10. Do you have a specific strategy for following up with all prospects? If so, what is it? • 11. Do you have a marketing calendar? • 12. What specific results do you want to obtain from working with me as a marketing coach? www.MinistryMarketingCoach.com

Slide 36: Guerrilla Marketing Your Church Guerrilla Marketing for Free • “25 Free Marketing Tools You Can Use Right Now” • “52 Ways To Make Your Church Friendlier to Visitors” (Coming soon!) • MinistryMarketingCoach.com www.MinistryMarketingCoach.com