Guerrilla Marketing Your Church “ An ordinary marketer sells to markets. A Guerrilla Marketer sells to individuals” – Jay Conrad Levinson

Get Out a Pen! Think of one event, ministry or opportunity you need to promote in the next six months Form Groups of 4-6 and elect someone’s project to work on together Let’s brainstorm!

Think of one event, ministry or opportunity you need to promote in the next six months

Form Groups of 4-6 and elect someone’s project to work on together

Let’s brainstorm!

What is marketing? Everything you do to promote your organization Name of your organization “ Products” or services How you treat people How you get referrals How you follow-up Every contact with the public

Everything you do to promote your organization

Name of your organization

“ Products” or services

How you treat people

How you get referrals

How you follow-up

Every contact with the public

You are a Marketer Marketing is persuasion Some ministry marketers are in a state of denial Effectiveness crisis in church communications You can’t outsource your marketing Marketing planning is good stewardship

Marketing is persuasion

Some ministry marketers are in a state of denial

Effectiveness crisis in church communications

You can’t outsource your marketing

Marketing planning is good stewardship

Take your marketing full circle From product idea to repeat “customers”

Linear marketing is bankrupt Marketing to “one more” person

Break through the Clutter 1500-3500 Attempts to get your attention each day! A lot of competition to get people’s attention! If you don’t get serious you will be invisible!

1500-3500 Attempts to get your attention each day!

A lot of competition to get people’s attention!

If you don’t get serious you will be invisible!

When You Don’t Have A lot of Money… Time! Energy! Imagination!

Time!

Energy!

Imagination!

The Guerrilla Edge “They” can’t out-spend you in the things money can’t buy! “They” can’t out-think you! You can use new strategies and tactics

“They” can’t out-spend you in the things money can’t buy!

“They” can’t out-think you!

You can use new strategies and tactics

Misconceptions about going Guerilla What is meant by “Guerrilla”? Not monkey business! Being strategic with communications Guerrilla Marketing is a mindset

What is meant by “Guerrilla”?

Not monkey business!

Being strategic with communications

Guerrilla Marketing is a mindset

Guerrilla Marketing Books Best selling small business marketing books in history! More than 1,000,000 Guerilla Marketing books sold A marketing revolution for small business Profit producing insights! Available at any bookstore!

Best selling small business marketing books in history!

More than 1,000,000 Guerilla Marketing books sold

A marketing revolution for small business

Profit producing insights!

Available at any bookstore!

The Ever Expanding Guerrilla Marketing Library…

How is G-Marketing Different? Oriented to small businesses not companies with limitless bank accounts Devoted to customer follow-up instead of ignoring customers after they purchase

Oriented to small businesses not companies with limitless bank accounts

Devoted to customer follow-up instead of ignoring customers after they purchase

Guerrilla Marketing? Apply Guerrilla Marketing to your context Local cost-cutting marketing Even free marketing opportunities! How to strategically use media to get your message “out there”

Apply Guerrilla Marketing to your context

Local cost-cutting marketing

Even free marketing opportunities!

How to strategically use media to get your message “out there”

How is G-Marketing Different? Cooperates with other businesses and organizations instead of competing with them Focuses on relationships not just sales Instead of using a single marketing tool, uses a combinations of tools

Cooperates with other businesses and organizations instead of competing with them

Focuses on relationships not just sales

Instead of using a single marketing tool, uses a combinations of tools

How is G-Marketing Different? Instead of telling you to advertise gives you 100 marketing tools (advertising is only one tool) Maintains focus instead of diversifying to multiple audiences Aims marketing at individuals and small groups not large groups

Instead of telling you to advertise gives you 100 marketing tools (advertising is only one tool)

Maintains focus instead of diversifying to multiple audiences

Aims marketing at individuals and small groups not large groups

How is G-Marketing Different? “You marketing” not “Me marketing” talks about the prospect Gains consent to market to people who are interested

“You marketing” not “Me marketing” talks about the prospect

Gains consent to market to people who are interested

The Guerrilla’s Personality Commitment: It takes time don’t give up Investment: You are not “spending” Consistent: Integrate Your Marketing Confident: You help People! Subsequent: Follow-up is your greatest task!

Commitment: It takes time don’t give up

Investment: You are not “spending”

Consistent: Integrate Your Marketing

Confident: You help People!

Subsequent: Follow-up is your greatest task!

Start a Revolution Your Passion is Your Starting Point (You don’t need money, you need passion!) Mission, Vision, Core Values Mindset of a Guerrilla Keep People First, not Programs! Be a Stickler for Follow-up Learn to Listen to People

Your Passion is Your Starting Point (You don’t need money, you need passion!)

Mission, Vision, Core Values

Mindset of a Guerrilla

Keep People First, not Programs!

Be a Stickler for Follow-up

Learn to Listen to People

A Marketing Plan in Seven Sentences Purpose of your Marketing Benefits that will motivate people to respond Target Audience Marketing tools (name them all) What your ministry stands for (niche) Your Message Your budget

Purpose of your Marketing

Benefits that will motivate people to respond

Target Audience

Marketing tools (name them all)

What your ministry stands for (niche)

Your Message

Your budget

Kinds of Media WOM Face to Face Printed Cards Flyers Mail Email Internet Telemarketing Print Electronic Outdoor Etc

WOM

Face to Face

Printed Cards

Flyers

Mail

Email

Internet

Telemarketing

Print

Electronic

Outdoor

Etc

Integrate Your Efforts Narrow Your Focus Do Research Use Print and Web (and more) Publicity Promotional Materials Say it 20 Ways! Follow-up plan

Narrow Your Focus

Do Research

Use Print and Web (and more)

Publicity

Promotional Materials

Say it 20 Ways!

Follow-up plan

Getting Visitors is the Tip of the Iceberg! 10% Visitors and New Referrals Attracting People 30% Following-up on Prospects Establishing Participation 60% Assimilating Existing Contacts Getting People Involved

An Assimilation Plan Ongoing Prospect gives contact information First Visit Newcomer Friendly Outreach Every 6 Weeks Newsletter Birthday Notes Outreach Events Phone Call Visit Gift First Week Invitation to Newcomers Fellowship First Month Put information in database Send Letter Next Day

Why Assimilation? Prospect needs time to decide Prolonged contact builds rapport Personalized touches make person feel special Helps you take advantage of contacts you make It is relational evangelism

Prospect needs time to decide

Prolonged contact builds rapport

Personalized touches make person feel special

Helps you take advantage of contacts you make

It is relational evangelism

Tools You’ll need Visitor Cards Database Reports (Weekly, monthly, etc) Contact content Training for workers Programs, projects, and events information

Visitor Cards

Database

Reports (Weekly, monthly, etc)

Contact content

Training for workers

Programs, projects, and events information

Ask God Anything Survey Print and Web Publicity Promotional Materials Sermon Series Follow-up plan

Survey

Print and Web

Publicity

Promotional Materials

Sermon Series

Follow-up plan

Judgment House Quality Presentation Promotional Materials Community Service Public Relations Follow-up plan

Quality Presentation

Promotional Materials

Community Service

Public Relations

Follow-up plan

VitaNovis Print and Web Publicity Promotional Materials Community Service Follow-up plan

Print and Web Publicity

Promotional Materials

Community Service

Follow-up plan

Church Planter in Norman Youth Evangelism Conference Promotion Door Hangers Biz Reply Free Purpose Driven Life Books Follow-up plan

Youth Evangelism Conference

Promotion

Door Hangers

Biz Reply

Free Purpose Driven Life Books

Follow-up plan

Let’s Plan Something Right Now! Purpose of your Marketing Benefits that will motivate people to respond Target Audience Marketing tools (name them all) What your ministry stands for (niche) Your Message Your budget

Purpose of your Marketing

Benefits that will motivate people to respond

Target Audience

Marketing tools (name them all)

What your ministry stands for (niche)

Your Message

Your budget

When You Guerrilla Market Who is my focus? What is my niche? What can I use that’s free? Who can I partner with? How can I use publicity? How many tools can I use? How can I help people succeed? What do I need to learn?

Who is my focus?

What is my niche?

What can I use that’s free?

Who can I partner with?

How can I use publicity?

How many tools can I use?

How can I help people succeed?

What do I need to learn?

Share Your Plan Purpose of your Marketing Benefits that will motivate people to respond Target Audience Marketing tools (name them all) What your ministry stand for (niche) Your Message Your budget

Purpose of your Marketing

Benefits that will motivate people to respond

Target Audience

Marketing tools (name them all)

What your ministry stand for (niche)

Your Message

Your budget

12 Key Questions 1. How would you describe the church's ministry? 2. What are the key strengths of your church's ministry? 3. What are the weaknesses or challenges of your church's ministry? 4. Where would you like to see your church's ministry in the next 6 months? 5. What obstacles might be getting in the way of achieving these results? 6. What might be getting in the way of getting more prospects for the church's ministry?

1. How would you describe the church's ministry?

2. What are the key strengths of your church's ministry?

3. What are the weaknesses or challenges of your church's ministry?

4. Where would you like to see your church's ministry in the next 6 months?

5. What obstacles might be getting in the way of achieving these results?

6. What might be getting in the way of getting more prospects for the church's ministry?

12 Key Questions 7. What things are you most passionate about and how are these reflected in your church's ministry? 8. What strategies are you using right now? 9. What is the most successful aspect of your church's ministry? What is the least successful aspect of your church's ministry? 10. Do you have a specific strategy for following up with all prospects? If so, what is it? 11. Do you have a marketing calendar? 12. What specific results do you want to obtain from working with me as a marketing coach?

7. What things are you most passionate about and how are these reflected in your church's ministry?

8. What strategies are you using right now?

9. What is the most successful aspect of your church's ministry? What is the least successful aspect of your church's ministry?

10. Do you have a specific strategy for following up with all prospects? If so, what is it?

11. Do you have a marketing calendar?

12. What specific results do you want to obtain from working with me as a marketing coach?

Guerrilla Marketing for Free “25 Free Marketing Tools You Can Use Right Now” “52 Ways To Make Your Church Friendlier to Visitors” (Coming soon!) MinistryMarketingCoach.com

“25 Free Marketing Tools You Can Use Right Now”

“52 Ways To Make Your Church Friendlier to Visitors” (Coming soon!)

MinistryMarketingCoach.com