"Ministry Marketing" Huron & Southeastern Baptist Associations (SBC) in Southeastern Michigan

Can Marketing Be Biblical?

The Apostle Paul Acts 17:16-34 Relied on God Approached people with a certain mindset Based upon this episode, what can you say about his approach to reaching people?

Acts 17:16-34

Relied on God

Approached people with a certain mindset

You are a Marketer Gospel: The Greek word ευαγγελιον originally meant a reward for good news given to the messenger (ευ = "good", αγγελλω = "I bring a message“) Colossians 4:5: “Be wise in the way you act toward outsiders; make the most of every opportunity.” (NIV) 1 Corinthians 3:6: I planted, Apollos watered, but God [all the while] was making it grow and [He] gave the increase. (AMP)

Gospel: The Greek word ευαγγελιον originally meant a reward for good news given to the messenger (ευ = "good", αγγελλω = "I bring a message“)

Colossians 4:5: “Be wise in the way you act toward outsiders; make the most of every opportunity.” (NIV)

1 Corinthians 3:6: I planted, Apollos watered, but God [all the while] was making it grow and [He] gave the increase. (AMP)

You are a Marketer Begin with prayer, spiritual maturity and dependence on God Ministry marketing promotion is announcing the gospel persuasively using media. Marketing planning is good stewardship of your communication. (Much like churches who now use time management and budgeting) Promotion is the investment your church makes in getting the gospel beyond the walls of your church

Begin with prayer, spiritual maturity and dependence on God

Ministry marketing promotion is announcing the gospel persuasively using media.

Marketing planning is good stewardship of your communication. (Much like churches who now use time management and budgeting)

Promotion is the investment your church makes in getting the gospel beyond the walls of your church

What’s a Starting Point for Improving Outreach Marketing?

What is marketing? Everything you do to promote your organization Name of your organization “ Products” or services How you treat people How you get referrals How you follow-up Every contact with the public

Everything you do to promote your organization

Name of your organization

“ Products” or services

How you treat people

How you get referrals

How you follow-up

Every contact with the public

Reach Your Potential! Define Your Mission People focus (not programs) Clear Vision Be On Mission Develop Your Message Know Your Target Audience Learn Their Needs Link Communication to Life Application Needs

Define Your Mission

People focus (not programs)

Clear Vision

Be On Mission

Develop Your Message

Know Your Target Audience

Learn Their Needs

Link Communication to Life Application Needs

Reach Your Potential! Deliver Your Message Match Media to Target Audience Share the “Good News” G.O.S.P.A.. Do the Ministry Follow-up Feedback Evaluation

Deliver Your Message

Match Media to Target Audience

Share the “Good News” G.O.S.P.A..

Do the Ministry

Follow-up

Feedback

Evaluation

What if You Don’t Have a Lot of Money for Marketing?

No Money? Time! Energy! Imagination!

Time!

Energy!

Imagination!

Free E-Book! Make first impressions count with people who come in contact with your ministry Spark excitement among your church members Stay on-track with your own ministry communication plan Keep new people who visit your church Connect with your community

Make first impressions count with people who come in contact with your ministry

Spark excitement among your church members

Stay on-track with your own ministry communication plan

Keep new people who visit your church Connect with your community

What are Common Marketing Mistakes?

Mistake: Talking to Yourself in Your Marketing Learn to think like the people you want to reach. “ Me” marketing not “You” marketing

Mistake: Not Managing Your Reputation If You don’t Manage Your Brand, Someone Else Will

Mistake: Not Integrating Your Media

Places to Brand Your Identity Stationary Business Cards Church Bulletin Worship Services Events Newsletter Public Relations Advertising Direct Mail Brochure Website Signage Radio/TV Your Location T-shirts/Specialty More!

Stationary Business Cards

Church Bulletin

Worship Services

Events

Newsletter

Public Relations

Advertising

Direct Mail

Brochure

Website

Signage

Radio/TV

Your Location

T-shirts/Specialty

More!

Getting Visitors is the Tip of the Iceberg! 10% Visitors and New Referrals Attracting People 30% Following-up on Prospects Establishing Participation 60% Assimilating Existing Contacts Getting People Involved Mistake: Not Following-up

An Assimilation Plan Ongoing Prospect gives contact information First Visit Newcomer Friendly Outreach Every 6 Weeks Newsletter Birthday Notes Outreach Events Phone Call Visit Gift First Week Invitation to Newcomers Fellowship First Month Put information in database Send Letter Next Day

Why Assimilation? Prospect needs time to decide Prolonged contact builds rapport Personalized touches make person feel special Helps you take advantage of contacts you make It is relational evangelism

Prospect needs time to decide

Prolonged contact builds rapport

Personalized touches make person feel special

Helps you take advantage of contacts you make

It is relational evangelism

What Resources Can Help Churches Improve Their Marketing?

Free E-Book! Make first impressions count with people who come in contact with your ministry Spark excitement among your church members Stay on-track with your own ministry communication plan Keep new people who visit your church Connect with your community Download it at: MinistryMarketingCoach.com

Make first impressions count with people who come in contact with your ministry

Spark excitement among your church members

Stay on-track with your own ministry communication plan

Keep new people who visit your church Connect with your community

Download it at:

MinistryMarketingCoach.com

Download it at: MinistryMarketingCoach.com How to make the most of your profile information Tips for Networking with People in Facebook All about groups, messages, poking, etc Brand Your Ministry Meet prospects for your church Learn more about the members in your church Fine tune your communication skills Testimonies from Pastors who use Facebook and much more! Free E-Book: Facebook for Pastors

How to make the most of your profile information

Tips for Networking with People in Facebook

All about groups, messages, poking, etc

Brand Your Ministry

Meet prospects for your church

Learn more about the members in your church

Fine tune your communication skills

Testimonies from Pastors who use Facebook

and much more!