Helping your church or ministry share the good news in ways that get attention and invite response from the people you want to reach

Coaching Session Two Understand how to use your ministry's, vision, mission, and core values statements in marketing Discover how to use GAP and S.W.O.T. analysis Refine your vision and mission statements for better communication MVP

Understand how to use your ministry's, vision, mission, and core values statements in marketing

Discover how to use GAP and S.W.O.T. analysis

Refine your vision and mission statements for better communication

Warm Up Last session we saw that the keys to effectively reaching people was relying on God and having a ministry marketing mindset. This mindset is one in which the background, perspectives and needs of the people we’re trying to reach are the first things we consider. People always come first in ministry. Programs don’t come first. Products don’t come first. It all about people! Begin applying the seven surprisingly simple steps in your ministry context

Last session we saw that the keys to effectively reaching people was relying on God and having a ministry marketing mindset.

This mindset is one in which the background, perspectives and needs of the people we’re trying to reach are the first things we consider.

People always come first in ministry.

Programs don’t come first.

Products don’t come first.

It all about people!

Begin applying the seven surprisingly simple steps in your ministry context

Step 1. Define your Mission Who are you supposed to be?— Vision What are you supposed to be doing?— Mission Write it Down

Who are you supposed to be?— Vision

What are you supposed to be doing?— Mission

Write it Down

It’s all about people! The needs of people are the basis for everything we talk about today. People are the foundation for your Vision and Mission.

The needs of people are the basis for everything we talk about today.

People are the foundation for your Vision and Mission.

Who is the MVP in your ministry? P eople V ision M ission M V P

Build Relationships with People People are the MVPs of God’s creation. That’s why he sent Christ to Calvary. That why He calls us to the ministry. That is why we always will begin with people in all that we do in ministry—including marketing. God gives us the visions and the dreams to win them.

People are the MVPs of God’s creation.

That’s why he sent Christ to Calvary.

That why He calls us to the ministry.

That is why we always will begin with people in all that we do in ministry—including marketing.

God gives us the visions and the dreams to win them.

A Million Dollar Question If you had unlimited resources for your ministry, what would you do to reach people? What is your ministry dream ? Are you people-focused or program-focused?

If you had unlimited resources for your ministry, what would you do to reach people?

What is your ministry dream ?

Are you people-focused or program-focused?

Are You Dreaming? Many ministries don’t grow because they don’t dream about reaching people. For whatever reasons, they don’t give themselves permission to dream big. Meet some big dreamers in the Bible Abraham (Father of many nations) Joseph (Leader over ever even his father) Paul (A light to the Gentiles) What barriers exist (if any) that keep you from dreaming?

Many ministries don’t grow because they don’t dream about reaching people.

For whatever reasons, they don’t give themselves permission to dream big.

Meet some big dreamers in the Bible

Abraham (Father of many nations)

Joseph (Leader over ever even his father)

Paul (A light to the Gentiles)

What barriers exist (if any) that keep you from dreaming?

Why some Vision and Mission Statements don’t work Although most churches have vision and mission statements, few of these statements flow out of a God-given dream for that ministry. They are usually too program-driven or too general to inspire and provoke action by people What is needed instead is a God-given dream and a reliance upon God-given resources.

Although most churches have vision and mission statements, few of these statements flow out of a God-given dream for that ministry.

They are usually too program-driven or too general to inspire and provoke action by people

What is needed instead is a God-given dream and a reliance upon God-given resources.

Visions of the future Once we realize what our dream is, it becomes our vision for the future . This vision tells us where we need to go. It tells us what life should be like in the future. If we have our vision we can tell how far we have to move and which direction to travel.

Once we realize what our dream is, it becomes our vision for the future .

This vision tells us where we need to go.

It tells us what life should be like in the future.

If we have our vision we can tell how far we have to move and which direction to travel.

The GAP Analysis A way to understand the distance you have to travel from where you are to you vision point is to do a GAP analysis . A study of your situtation as it really is First, determine the gap that exists between where you are now and your vision. How far away are you? How can you measure that distance? Attendance, level of maturity, reach, resources, changed lives, dollars?

A way to understand the distance you have to travel from where you are to you vision point is to do a GAP analysis .

A study of your situtation as it really is

First, determine the gap that exists between where you are now and your vision.

How far away are you? How can you measure that distance? Attendance, level of maturity, reach, resources, changed lives, dollars?

Working backwards! A good way to understand your gap is to “end vision.” Begin at the end of your journey and work backward, step by step, taking note along the way what changes need to be made as you move. Then, looking forward from where you are now, the steps you see before you become the basis for how you arrive at your vision point

A good way to understand your gap is to “end vision.” Begin at the end of your journey and work backward, step by step, taking note along the way what changes need to be made as you move.

Then, looking forward from where you are now, the steps you see before you become the basis for how you arrive at your vision point

S.W.O.T. Strengths Weaknesses Opportunities Threats Internal External

12 Key Questions 1. How would you describe the church's ministry? 2. What are the key strengths of your church's ministry? 3. What are the weaknesses or challenges of your church's ministry? 4. Where would you like to see your church's ministry in the next 6 months? 5. What obstacles might be getting in the way of achieving these results? 6. What might be getting in the way of getting more prospects for the church's ministry?

1. How would you describe the church's ministry?

2. What are the key strengths of your church's ministry? 3. What are the weaknesses or challenges of your church's ministry?

4. Where would you like to see your church's ministry in the next 6 months?

5. What obstacles might be getting in the way of achieving these results?

6. What might be getting in the way of getting more prospects for the church's ministry?

12 Key Questions 7. What things are you most passionate about and how are these reflected in your church's ministry? 8. What strategies are you using right now? 9. What is the most successful aspect of your church's ministry? What is the least successful aspect of your church's ministry? 10. Do you have a specific strategy for following up with all prospects? If so, what is it? 11. Do you have a marketing calendar? 12. What specific results do you want to obtain from working with me as a marketing coach?

7. What things are you most passionate about and how are these reflected in your church's ministry?

8. What strategies are you using right now?

9. What is the most successful aspect of your church's ministry? What is the least successful aspect of your church's ministry?

10. Do you have a specific strategy for following up with all prospects? If so, what is it?

11. Do you have a marketing calendar?

12. What specific results do you want to obtain from working with me as a marketing coach?

What is the Life Cycle of your Ministry? Every thing has a life cycle. Things are planted, grow, mature and eventually die.

Life Cycle Introduction : Planting a new church Growth : Average attendance is growing Maturity : Average weekly attendance stays same year to year Decline : Average weekly attendance is decreased from last year Death : Church has only a few remaining members

Introduction : Planting a new church

Growth : Average attendance is growing

Maturity : Average weekly attendance stays same year to year

Decline : Average weekly attendance is decreased from last year

Death : Church has only a few remaining members

Life Cycle Introduction : Planting a new church Growth : Average attendance is growing Maturity : Average weekly attendance stays same year to year Decline : Average weekly attendance is decreased from last year Death : Church has only a few remaining members

Introduction : Planting a new church

Growth : Average attendance is growing

Maturity : Average weekly attendance stays same year to year

Decline : Average weekly attendance is decreased from last year

Death : Church has only a few remaining members

Life Cycle Introduction : Planting a new church Growth : Average attendance is growing Maturity : Average weekly attendance stays same year to year Decline : Average weekly attendance is decreased from last year Death : Church has only a few remaining members

Introduction : Planting a new church

Growth : Average attendance is growing

Maturity : Average weekly attendance stays same year to year

Decline : Average weekly attendance is decreased from last year

Death : Church has only a few remaining members

Life Cycle Introduction : Planting a new church Growth : Average attendance is growing Maturity : Average weekly attendance stays same year to year Decline : Average weekly attendance is decreased from last year Death : Church has only a few remaining members

Introduction : Planting a new church

Growth : Average attendance is growing

Maturity : Average weekly attendance stays same year to year

Decline : Average weekly attendance is decreased from last year

Death : Church has only a few remaining members

Life Cycle Introduction : Planting a new church Growth : Average attendance is growing Maturity : Average weekly attendance stays same year to year Decline : Average weekly attendance is decreased from last year Death : Church has only a few remaining members

Introduction : Planting a new church

Growth : Average attendance is growing

Maturity : Average weekly attendance stays same year to year

Decline : Average weekly attendance is decreased from last year

Death : Church has only a few remaining members

Innovation Is the life cycle fixed? No, a ministry can make a change in the life cycle if they are willing to make healthy changes and renew. It’s called innovation! Usually is possible before or during the Maturity phase Declining churches don’t have the luxury of waiting to make changes—act now! Dying churches would be better to restart.

Is the life cycle fixed?

No, a ministry can make a change in the life cycle if they are willing to make healthy changes and renew.

It’s called innovation!

Usually is possible before or during the Maturity phase

Declining churches don’t have the luxury of waiting to make changes—act now!

Dying churches would be better to restart.

Honesty is your Best Ally Based upon your study, you can begin to craft a mission statement that will effectively take you one step closer to you vision point?

Based upon your study, you can begin to craft a mission statement that will effectively take you one step closer to you vision point?

Get On Mission! What is the purpose of what I do? What values do I want to convey? What does the “ end vision ” look like? Describe what life will look like Write it down!

What is the purpose of what I do?

What values do I want to convey?

What does the “ end vision ” look like?

Describe what life will look like

Write it down!

What happens when you have a mission? Builds your team’s spirit Helps people join you Helps you decide what you will/won’t do Keeps you on track Keeps you sane ! ?

Builds your team’s spirit

Helps people join you

Helps you decide what you will/won’t do

Keeps you on track

Keeps you sane !

What is your mission statement? Outreach must be a part of your ministry’s culture Make it part of your church’s total mission The mission statement is really written when it is on the hearts and minds of your members

Outreach must be a part of your ministry’s culture

Make it part of your church’s total mission

The mission statement is really written when it is on the hearts and minds of your members

What if we have to change? Can hurt Can bring conflicts Is always hard work Will take time Is inevitable!

Can hurt

Can bring conflicts

Is always hard work

Will take time

Is inevitable!

“ If you don’t like change, you’ll really hate irrelevance !”

Your own marketing playbook Answer the12 Key Questions Write down your MVP (vision and mission statements) Marketing Playbook

Answer the12 Key Questions

Write down your MVP (vision and mission statements)

Step 1. Define your Mission Who are you? Mission Vision Core Values Write it Down

Who are you?

Mission

Vision

Core Values

Write it Down