Ministry Marketing Mindset Session Seven (of 8)

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    Ministry Marketing Mindset Session Seven (of 8) - Presentation Transcript

    1. Helping your church or ministry share the good news in ways that get attention and invite response from the people you want to reach
    2. Coaching Session Seven
      • Learn about the five parts of an action plan
      • How to create a marketing plan
      • Some of the benefits of having a written ministry marketing action plan.
      • Launch your ministry marketing using your personalized playbook
      Share the Good News
    3. Warm Up
      • You have a message to share with people that benefits them
      • You know how to speak directly to their needs
      • We have seen how to use media to build awareness in your community
      • Learned a few of the key terms in media buying
      • Next we are taking our next step in the Ministry Marketing Mindset Share the Good News!
    4. The Bowtie Drills
    5. D-Day
    6. We have come a long way!
      • Defined our mission
      • Defined and learned about our audience and its needs
      • Formulated a message that they can relate to
      • Discovered the best ways in which to communicate our message
      Now it’s time to create a plan that will help us carry out the communication to our audience. We will call this our “action plan.”
    7. Case Studies Church Planter wants to attract people to the launch of the new church A church wants to create more outreach to stay-at-home moms in their upper-middle class community. A church in a college town wants to reach more college students An historic church is plateaued in growth and wants to reinvigorate the church
    8. Communication Strategy
      • Strategy is a “method, or series of maneuvers for obtaining a specific goal.”
        • Goals
        • Objectives
        • Plans
        • Actions
      Strategy is how you do what you do with what you have . Strategy here !
    9. Gospl?
      • G oals
      • O bjectives
      • S trategies
      • P lans
      • L aunch
      It’s good news because you will be meeting needs!
    10. Goals
      • The purpose of your marketing
        • To Brand the logo of your church
        • Get people to remember your location
        • Attract new people to church plant launch Sunday
        • Increase attendance and membership
        • Stop plateaued growth pattern
        • Increase member giving
        • Become influential in the community
        • Change negative perceptions
        • Establish a new position
    11. 3 Characteristics of a Good Goal
      • It is a general statement of what you’d like to accomplish
      • It must flow naturally from your M.V.P. and take you toward it
      • It must be achievable
    12. Objectives
      • Specific outcomes you hope to achieve with your marketing
        • Have 75 unchurched people in the launch service
        • Identify 150 new prospective families by next year
        • Enroll 300 Children in VBS this year
        • Raise $50,000 to pave the parking lot by Spring
        • Increase Sunday School enrollment by 15% this quarter
        • Improve awareness scores by the next survey
    13. Good Objective Statements
      • Is a more specific statement of what you’d like to accomplish
      • Flows directly from the Goal Statement
      • Is measurable
      • Is time-bound
      • Is realistic and achievable
    14. Strategy
      • How you intend to achieve the goals and objectives.
        • Messages you will communicate
        • Needs you hope to meet that will attract the target audience
        • Changes you will make
        • New things you will start or what you will improve
        • Media you plan to use
    15. Strategy leads to media one way or another eventually.
      • Your message to the target group
      • Events
      • Flyers
      • Website
      • Advertisements of various kinds
      • Contact with media
    16. What is the storyline?
    17. What is the storyline?
    18. What is the storyline?
    19. What is the storyline?
    20. Plans
      • Tasks you will need to accomplish in order to complete the strategy
        • Budget
        • Calendar
        • Production deadlines
        • Training, practicing, preparing
        • Assignments
        • Reports you will make as you carry out the plans
        • Follow-up procedures
    21. Profile the Audience Do you want to target a segment of the people? Decide on when and how often to reach them Time of day, month or year? Select Appropriate Media Which will deliver the message to the people? Calculate Cost Budget issues to be resolved? Ensure Systems are in Place for Follow-up Train and Organize
    22. Ministry-Marketing Plan
      • Once you have created your action plan, you can combine this with the other components of your work and research to create a Ministry-Marketing Plan.
      • The parts to this overall plan may include:
        • Vision and Mission Statements
        • Gap and SWOT Analyses
        • Audience Profile
        • Additional Research Findings
        • GOPSL Action Plans
    23. Benefits of a Marketing Plan
      • You know your budgetary requirements ahead of time
      • You won’t be planning media always at the last minute
      • All of your media use is coordinated and focused
      • You can negotiate better prices with media outlets since you will be buying in larger quantities for the year
      • You can save on production costs
      • You can delegate assignments.
    24. Launch!
      • To carry out the plan!
        • Beware of procrastination
        • Get ready for distractions
        • Expect resistance
        • Stay flexible
        • Remain persistent
        • Be Patient
        • Make a commitment to stick with it
    25. Practice Time
      • Determine your most strategic marketing goals
      • Make a list of marketing goals you need to accomplish in the next year
      • Develop a marketing plan
      • Complete the marketing tools form
      Marketing Playbook

    + Chris ForbesChris Forbes, 3 years ago

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    Now we are ready to develop our plan of action. Whe more

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