Ministry Marketing Mindset Session One (of 8)

Helping your church or ministry share the good news in ways that get attention and invite response from the people you want to reach

Coaching Session One
In this Session you will…
Learn about the role of marketing in ministry
Discover the Ministry- Marketing Mindset
Learn how marketing can help you reach more people
Ministry Marketing Mindset

The Apostle Paul
Acts 17:16-34
Relied on God
Approached people with a certain mindset
Based upon this episode, what can you say about his approach to reaching people?

The Apostle Paul
Paul’s Mindset
Tailored his approach to the needs of his audience
Did not compromise the message
All things to all men— not one thing to all men (One size fits all) focus depended on audience
Never all things to all men all at the same time -able to target
Consistent method

1 Corinthians 9: 19-22
19 For though I be free from all men, yet have I made myself servant unto all, that I might gain the more.
20 And unto the Jews I became as a Jew, that I might gain the Jews; to them that are under the law, as under the law, that I might gain them that are under the law;
21 To them that are without law, as without law, (being not without law to God, but under the law to Christ,) that I might gain them that are without law.
22 To the weak became I as weak, that I might gain the weak: I am made all things to all men, that I might by all means save some.

Jesus Christ
Relied upon the Father
“ Audience-first” mindset
Samaritan Woman at the Well
Nicodemus
Rich Young Ruler
Can you think of other examples?

1. Rely on God
Relying on God
Means to partner with God in the work of the harvest
Bible compares our task to being like farming

Like a farmer
The farmer’s work…
Tilling soil
Planting seed
Cultivating
Harvesting
Only God can bring the growth!

Where is God in All of This?
Draws People
Reveals Himself
Convicts
Converts
Proclaim Good News
Persuade
Follow-up
Fellowship
God’s Role Man’s Role

2. The “audience-first mindset”
This refers not just to seeing things from the perspective of the people we communicate with
It also includes understanding their
Social
Cultural
Technological
Theological backgrounds
Other environmental factors

The Apostle Paul
In Athens
How did these other factors allow Paul to witness to the Athenians? How did make the most of these?

The Apostle Paul
In Athens
If Paul were alive today, and he chose to return to Athens and go back to Mars Hill and preach to the people there, would he be as effective?

The Apostle Paul
Paul would be effective even today!
This is the power and beauty of his mindset. He could easily adapt his approach to the people he wanted to reach. Paul had a “ Ministry-Marketing Mindset .” It’s one that always begins with the background, perspective and needs of the people you want to reach.

We Are Only Persuading Men as Paul Did, Master! You Can’t Market God! Marketing is Beneath the Dignity of the Message, my Son!

Ahh..the Student has become the Master! Tonight. I walk the rice paper without tearing it! You Can’t Market God!

Marketing?
Some people object to using the term “marketing”
What comes to most ministers minds when they hear the word “marketing”?
Why do they think that way?

Marketing? Marketers persuade people about who, what, where, when and why to… To Buy To Believe! Ministers persuade people about who, what, where, when and why to…

Social Marketing
Behavior Oriented not Product Oriented
Life Changing Decisions
Health Decisions
Political Action
Environment
Even Matters of Faith!
Marketing is Communication Strategy

Ministry Marketing?
A means for ministers to persuade people to believe in God.
And a ministry-marketing mindset is necessary to apply that persuasion effectively through communication.

A Question
Imagine that your church is hosting a special event open to the community. What kinds of things would your church do to get the word out?
Every one of us has tried to persuade someone to come to an event, to get involved, or to believe in something.
We are all guilty of marketing .

You are already a marketer! If you are using communication in any form in order to persuade others, you are a marketer!

Effectiveness Crisis
Billions of dollars are spent each year to attract new people with little results.
Church membership and baptisms are down
72 churches close their doors per week
Half of all churches didn’t add a single member last year

Effectiveness Crisis There seems to be a disconnect between common marketing “activities” of churches and real results. I believe root of the problem is not having the right “ministry-marketing mindset.”

Seven Surprisingly Simple Steps to a Ministry-Marketing Mindset
Define your mission
Know the People
Learn their needs
Link your message to the solution
Match the media
Share the Good News
Close the Loop

Taking on this mindset will help you:
Improve your ministry marketing communications
Get the attention of the people you’re trying to reach
Increase the efficiency of your time and resources
Adapt easily to any ministry situation and audience

Make a Commitment
Relying on God
Assuming your roles to proclaim, persuade, follow-up and fellowship
Following Jesus’ and Paul’s examples of using a ministry marketing mindset
Learning and applying the seven surprisingly simple steps in your ministry context

Your Own Marketing Playbook
Prayerfully read the Bible verses that relate to God’s Role and man’s role in communicating the gospel
Sign the Commitment Contract
Marketing Playbook

Ministry Marketing Mindset Session One (of 8)

by Chris Forbes on Apr 30, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 6

Statistics

Ministry Marketing Mindset Session One (of 8) — Presentation Transcript

http://www.slideshare.net	4
http://wildfire.gigya.com	2