Helping your church or ministry share the good news in ways that get attention and invite response from the people you want to reach

Coaching Session One In this Session you will… Learn about the role of marketing in ministry Discover the Ministry- Marketing Mindset Learn how marketing can help you reach more people Ministry Marketing Mindset

In this Session you will…

Learn about the role of marketing in ministry

Discover the Ministry- Marketing Mindset

Learn how marketing can help you reach more people

The Apostle Paul Acts 17:16-34 Relied on God Approached people with a certain mindset Based upon this episode, what can you say about his approach to reaching people?

Acts 17:16-34

Relied on God

Approached people with a certain mindset

The Apostle Paul Paul’s Mindset Tailored his approach to the needs of his audience Did not compromise the message All things to all men— not one thing to all men (One size fits all) focus depended on audience Never all things to all men all at the same time -able to target Consistent method

Paul’s Mindset

Tailored his approach to the needs of his audience

Did not compromise the message

All things to all men— not one thing to all men (One size fits all) focus depended on audience

Never all things to all men all at the same time -able to target

Consistent method

1 Corinthians 9: 19-22 19 For though I be free from all men, yet have I made myself servant unto all, that I might gain the more. 20 And unto the Jews I became as a Jew, that I might gain the Jews; to them that are under the law, as under the law, that I might gain them that are under the law; 21 To them that are without law, as without law, (being not without law to God, but under the law to Christ,) that I might gain them that are without law. 22 To the weak became I as weak, that I might gain the weak: I am made all things to all men, that I might by all means save some.

19 For though I be free from all men, yet have I made myself servant unto all, that I might gain the more.

20 And unto the Jews I became as a Jew, that I might gain the Jews; to them that are under the law, as under the law, that I might gain them that are under the law;

21 To them that are without law, as without law, (being not without law to God, but under the law to Christ,) that I might gain them that are without law.

22 To the weak became I as weak, that I might gain the weak: I am made all things to all men, that I might by all means save some.

Jesus Christ Relied upon the Father “ Audience-first” mindset Samaritan Woman at the Well Nicodemus Rich Young Ruler Can you think of other examples?

Relied upon the Father

“ Audience-first” mindset

Samaritan Woman at the Well

Nicodemus

Rich Young Ruler

Can you think of other examples?

1. Rely on God Relying on God Means to partner with God in the work of the harvest Bible compares our task to being like farming

Relying on God

Means to partner with God in the work of the harvest

Bible compares our task to being like farming

Like a farmer The farmer’s work… Tilling soil Planting seed Cultivating Harvesting Only God can bring the growth!

The farmer’s work…

Tilling soil

Planting seed

Cultivating

Harvesting

Only God can bring the growth!

Where is God in All of This? Draws People Reveals Himself Convicts Converts Proclaim Good News Persuade Follow-up Fellowship God’s Role Man’s Role

Draws People

Reveals Himself

Convicts

Converts

Proclaim Good News

Persuade

Follow-up

Fellowship

2. The “audience-first mindset” This refers not just to seeing things from the perspective of the people we communicate with It also includes understanding their Social Cultural Technological Theological backgrounds Other environmental factors

This refers not just to seeing things from the perspective of the people we communicate with

It also includes understanding their

Social

Cultural

Technological

Theological backgrounds

Other environmental factors

The Apostle Paul In Athens How did these other factors allow Paul to witness to the Athenians? How did make the most of these?

In Athens

The Apostle Paul In Athens If Paul were alive today, and he chose to return to Athens and go back to Mars Hill and preach to the people there, would he be as effective?

In Athens

The Apostle Paul Paul would be effective even today! This is the power and beauty of his mindset. He could easily adapt his approach to the people he wanted to reach. Paul had a “ Ministry-Marketing Mindset .” It’s one that always begins with the background, perspective and needs of the people you want to reach.

Paul would be effective even today!

We Are Only Persuading Men as Paul Did, Master! You Can’t Market God! Marketing is Beneath the Dignity of the Message, my Son!

Ahh..the Student has become the Master! Tonight. I walk the rice paper without tearing it! You Can’t Market God!

Marketing? Some people object to using the term “marketing” What comes to most ministers minds when they hear the word “marketing”? Why do they think that way?

Some people object to using the term “marketing”

What comes to most ministers minds when they hear the word “marketing”?

Why do they think that way?

Marketing? Marketers persuade people about who, what, where, when and why to… To Buy To Believe! Ministers persuade people about who, what, where, when and why to…

Social Marketing Behavior Oriented not Product Oriented Life Changing Decisions Health Decisions Political Action Environment Even Matters of Faith! Marketing is Communication Strategy

Behavior Oriented not Product Oriented

Life Changing Decisions

Health Decisions

Political Action

Environment

Even Matters of Faith!

Ministry Marketing? A means for ministers to persuade people to believe in God. And a ministry-marketing mindset is necessary to apply that persuasion effectively through communication.

A means for ministers to persuade people to believe in God.

And a ministry-marketing mindset is necessary to apply that persuasion effectively through communication.

A Question Imagine that your church is hosting a special event open to the community. What kinds of things would your church do to get the word out? Every one of us has tried to persuade someone to come to an event, to get involved, or to believe in something. We are all guilty of marketing .

Imagine that your church is hosting a special event open to the community. What kinds of things would your church do to get the word out?

Every one of us has tried to persuade someone to come to an event, to get involved, or to believe in something.

We are all guilty of marketing .

You are already a marketer! If you are using communication in any form in order to persuade others, you are a marketer!

Effectiveness Crisis Billions of dollars are spent each year to attract new people with little results. Church membership and baptisms are down 72 churches close their doors per week Half of all churches didn’t add a single member last year

Billions of dollars are spent each year to attract new people with little results.

Church membership and baptisms are down

72 churches close their doors per week

Half of all churches didn’t add a single member last year

Effectiveness Crisis There seems to be a disconnect between common marketing “activities” of churches and real results. I believe root of the problem is not having the right “ministry-marketing mindset.”

Seven Surprisingly Simple Steps to a Ministry-Marketing Mindset Define your mission Know the People Learn their needs Link your message to the solution Match the media Share the Good News Close the Loop

Define your mission

Know the People

Learn their needs

Link your message to the solution

Match the media

Share the Good News

Close the Loop

Taking on this mindset will help you: Improve your ministry marketing communications Get the attention of the people you’re trying to reach Increase the efficiency of your time and resources Adapt easily to any ministry situation and audience

Improve your ministry marketing communications

Get the attention of the people you’re trying to reach

Increase the efficiency of your time and resources

Adapt easily to any ministry situation and audience

Make a Commitment Relying on God Assuming your roles to proclaim, persuade, follow-up and fellowship Following Jesus’ and Paul’s examples of using a ministry marketing mindset Learning and applying the seven surprisingly simple steps in your ministry context

Relying on God

Assuming your roles to proclaim, persuade, follow-up and fellowship

Following Jesus’ and Paul’s examples of using a ministry marketing mindset

Learning and applying the seven surprisingly simple steps in your ministry context

Your Own Marketing Playbook Prayerfully read the Bible verses that relate to God’s Role and man’s role in communicating the gospel Sign the Commitment Contract Marketing Playbook

Prayerfully read the Bible verses that relate to God’s Role and man’s role in communicating the gospel

Sign the Commitment Contract