Media Strategies For Reaching People

Slide 1: Using Media Strategies to Reach People Groups

Slide 2: Can Ministry Marketing help Missionaries Reach People Groups?  Help missionaries define their mission/use of media  Enhance their understanding of the unreached  Assist missionaries in developing ministries that meet needs  Use media to get the word out about the ministry/outreach  Do the ministry! Creating tools and channels for follow-up  Evaluate the results

Slide 3: What is Marketing?  Marketing is a management discipline—like time management or budgeting—that can help missionaries be more effective communicators of the Gospel.  Some see marketing as a “secular” activity which leaves no room for God. I firmly believe that God has chosen and empowers us to bring His plan of salvation to the world.  And marketing is a way for us to more effectively organize our resources so we can carry out Christ’s Great Commission.

Slide 4: Define the Mission  Mission: What you do  Vision: What you are becoming  People focus (not program/production)

Slide 5: Develop the Message  Know the people: Define the segment secondary data  Learn their needs: Original research  Match the media to the people: Identify media channels

Slide 6: Deliver the Message  Match the media to the people: Deploy media  Share the Good News  Goals  Objective  Strategies  Plans  Actions

Slide 7: Do the Ministry  Close the Loop  Feedback  Follow-up

Slide 8: Detail Your Plans  Background  Objectives  Research  Positioning    Strategy  Targets  Creative  Media Strategy  Public Relations

Slide 9: Marketing Mix for Ministry Marketing  Product  Price  Promotion  Place

Slide 10: Marketing Mix for Ministry Marketing Product:  Ministries  Services  Classes  Relationships  Sense of belonging

Slide 11: Questions to ask Product:  What ministries will you offer?  How well does your ministry connect to people?  What are the benefits you offer people?

Slide 12: Marketing Mix for Ministry Marketing Price:  Participation  Time  Talent  Treasure

Slide 13: Questions to ask Price:  What will people have to do to be involved?  What commitments do you expect from people?  What are the “barriers” people cross?  What “bridges” can you build on?

Slide 14: Marketing Mix for Ministry Marketing Place:  Facilities  Meeting locations  Counseling rooms  Cell groups  Etc…

Slide 15: Questions to ask Place:  Where will you meet?  How can you “take it to them?”  What are the limitations of your facilities?

Slide 16: Marketing Mix for Ministry Marketing Promotion:  Word of mouth  Advertising  Publicity  Direct mail  Etc…

Slide 17: Questions to ask. Promotion:  When people talk about you, what do they say?  What media will you use to communicate?  What do you want people to think when they think of your ministry?

Slide 18: Ministry Planning  How is your ministry unique?  What are your strengths?  What are your weaknesses?  What are your opportunities?  What are the threats?

Slide 19: Marketing in Action 10 Knowledge 1. Neg. Pos. Attitude

Slide 20: Active 10. Ready to Teach Emotional Attachment, Commitment, Need for Information, Loyalty 9. Adapting to Being a Member 8. Joining 7. Forming Relationships 6. Limited Participation 5. Willingness to Consider Joining 4. Beginning to Learn 3. Surfing Information 2. Initial Contact and Impressions 1. Initial Awareness Passive

Slide 21: Less Info. Creating Interest 1-4 Response Filter Participation 5-7 Response Filter Involved 8-10 More Info.