Marketing on a Budget COSBE 2008

When You Have Little Money? Time! Energy! Imagination!

Time!

Energy!

Imagination!

Four Phases of Ministry Marketing Define Your Mission! Develop Your Message! Deliver the Message! Do the Ministry!

Define Your Mission!

Develop Your Message!

Deliver the Message!

Do the Ministry!

Define Your Mission!

The Bowtie Drills

The Apostle Paul Acts 17:16-34 Relied on God Approached people with a certain mindset Based upon this episode, what can you say about his approach to reaching people?

Acts 17:16-34

Relied on God

Approached people with a certain mindset

The Apostle Paul Paul’s Mindset Tailored his approach to the needs of his audience Did not compromise the message All things to all men—not one thing to all men (One size fits all) focus depended on audience Never all things to all men all at the same time -able to target Consistent method

Paul’s Mindset

Tailored his approach to the needs of his audience

Did not compromise the message

All things to all men—not one thing to all men (One size fits all) focus depended on audience

Never all things to all men all at the same time -able to target

Consistent method

1 Corinthians 9: 19-22 19 For though I be free from all men, yet have I made myself servant unto all, that I might gain the more. 20 And unto the Jews I became as a Jew , that I might gain the Jews; to them that are under the law, as under the law , that I might gain them that are under the law; 21 To them that are without law, as without law , (being not without law to God, but under the law to Christ,) that I might gain them that are without law. 22 To the weak became I as weak, that I might gain the weak: I am made all things to all men, that I might by all means save some.

19 For though I be free from all men, yet have I made myself servant unto all, that I might gain the more.

20 And unto the Jews I became as a Jew , that I might gain the Jews; to them that are under the law, as under the law , that I might gain them that are under the law;

21 To them that are without law, as without law , (being not without law to God, but under the law to Christ,) that I might gain them that are without law.

22 To the weak became I as weak, that I might gain the weak: I am made all things to all men, that I might by all means save some.

Jesus Christ Relied upon the Father “ Audience-first” mindset Samaritan Woman at the Well Nicodemus Rich Young Ruler Can you think of other examples?

Relied upon the Father

“ Audience-first” mindset

Samaritan Woman at the Well

Nicodemus

Rich Young Ruler

Can you think of other examples?

1. Rely on God Relying on God Means to partner with God in the work of the harvest Bible compares our task to being like farming

Relying on God

Means to partner with God in the work of the harvest

Bible compares our task to being like farming

Like a farmer The farmer’s work… Tilling soil Planting seed Cultivating Harvesting Only God can bring the growth!

The farmer’s work…

Tilling soil

Planting seed

Cultivating

Harvesting

Only God can bring the growth!

Where is God in All of This? Draws People Reveals Himself Convicts Converts Proclaim Good News Persuade Follow-up Fellowship God’s Role Man’s Role

Draws People

Reveals Himself

Convicts

Converts

Proclaim Good News

Persuade

Follow-up

Fellowship

Develop Your Message

The Bowtie Drills

2. The “audience-first mindset” This refers not just to seeing things from the perspective of the people we communicate with It also includes understanding their Social Cultural Technological Theological backgrounds Other environmental factors

This refers not just to seeing things from the perspective of the people we communicate with

It also includes understanding their

Social

Cultural

Technological

Theological backgrounds

Other environmental factors

The Apostle Paul In Athens How did these other factors allow Paul to witness to the Athenians? How did make the most of these?

In Athens

The Apostle Paul In Athens If Paul were alive today, and he chose to return to Athens and go back to Mars Hill and preach to the people there, would he be as effective?

In Athens

The Apostle Paul Paul would be effective even today! This is the power and beauty of his mindset. He could easily adapt his approach to the people he wanted to reach. Paul had a “ Ministry-Marketing Mindset .” It’s one that always begins with the background, perspective and needs of the people you want to reach.

Paul would be effective even today!

The Bowtie Drills

Speaking to Needs Paul seems to have understood that in order to get the people’s attention and be able to speak to them, he had to understand their needs. The needs of the Athenians affected the approach of Paul.

Paul’s Presentation and Approach Paul was greatly disturbed personally at the idolatry of the people of Athens, but he did not make his feelings the starting point of how he approached the Athenians. Instead, he spoke to them based on their perceptions and needs. He even affirmed them saying they were “religious” people He spoke to them as people who might be interested in learning about the UNKNOWN GOD.

Paul was greatly disturbed personally at the idolatry of the people of Athens, but he did not make his feelings the starting point of how he approached the Athenians.

Instead, he spoke to them based on their perceptions and needs.

He even affirmed them saying they were “religious” people

He spoke to them as people who might be interested in learning about the UNKNOWN GOD.

The Bowtie Drills

“ You” Marketing vs “Me” Marketing

“ You” vs “Me” Evangelist John Doe is a dynamic man of God who brings messages that help people grow in the basics of the Christian life. These lessons give practical tips on how to become the kind of Christian that God desires for us all to become. VS "How to be the kind of Christian that God desires for you to be": Grow in the basics of the Christian life with these practical tips from Evangelist John Doe.

Evangelist John Doe is a dynamic man of God who brings messages that help people grow in the basics of the Christian life. These lessons give practical tips on how to become the kind of Christian that God desires for us all to become.

VS

"How to be the kind of Christian that God desires for you to be": Grow in the basics of the Christian life with these practical tips from Evangelist John Doe.

Deliver the Message

The Bowtie Drills

Most of us have Grown up Using Media : Danger: We are Tempted to think we are Media Savvy! Trust me I know what I am doing!

The Apostle Paul In Athens How did Paul decide how he would deliver his message?

In Athens

New Old Known Unknown Okay, what would be the best way to communicate the message here?

New Old Known Unknown “ Take a Number Buddy!” I Proclaim a New Unknown Idea!

New Old Known Unknown “ Yawn...Been there Done that!” I Proclaim a Known Old Idea!

New Old Known “ You? The ‘Babbler’… Yeah, Right!” I Proclaim What you are Now Talking about! The Newest Ideas! Unknown

New Old Known Unknown “ You are Bringing Strange things to Our Ears, and We Want to Know What They Mean…” What You Worship as Something Unknown I am Going to Proclaim to You

The Bowtie Drills

:30 Second Elevator Speech ABOUT YOU 1. Smile to your counterpart, and open with a statement or question that grabs attention: a hook that prompt your listener to ask questions. 2. Tell who you are: describe you and your ministry. 3. Tell what you do and show enthusiasm. WHAT DO YOU OFFER 4. Tell what problems have solved or contributions you have made. 5. Offer a vivid example. 6. Tell why you are interested in your listener. WHAT ARE THE BENEFITS 7. Tell what very special service, product or solutions you can offer him or her. 8. What are the advantages of working with you? In what do you differ from competitive companies? HOW DO YOU DO IT 9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work. CALL FOR ACTION 10. What is the most wanted response after your elevator speech? Do you want a business card, a referral or an appointment for a presentation after your elevator speech? From www.speech-topics-help.com

ABOUT YOU 1. Smile to your counterpart, and open with a statement or question that grabs attention: a hook that prompt your listener to ask questions. 2. Tell who you are: describe you and your ministry. 3. Tell what you do and show enthusiasm.

WHAT DO YOU OFFER 4. Tell what problems have solved or contributions you have made. 5. Offer a vivid example. 6. Tell why you are interested in your listener.

WHAT ARE THE BENEFITS 7. Tell what very special service, product or solutions you can offer him or her. 8. What are the advantages of working with you? In what do you differ from competitive companies?

HOW DO YOU DO IT 9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.

CALL FOR ACTION 10. What is the most wanted response after your elevator speech? Do you want a business card, a referral or an appointment for a presentation after your elevator speech?

From www.speech-topics-help.com

Do the Ministry!

The Bowtie Drills

Close the Loop Follow-up Feedback Evaluation

Follow-up

Feedback

Evaluation

Getting Interest Presentation Bookings Filter Filter How Do you Fill Your Pipeline?

An Assimilation Plan Ongoing Prospect gives contact information First Visit Newcomer Friendly Outreach Every 6 Weeks Newsletter Birthday Notes Outreach Events Phone Call Visit Gift First Week Invitation to Newcomers Fellowship First Month Put information in database Send Letter Next Day

Why Assimilation? Prospect needs time to decide Prolonged contact builds rapport Personalized touches make person feel special Helps you take advantage of contacts you make It is relational evangelism

Prospect needs time to decide

Prolonged contact builds rapport

Personalized touches make person feel special

Helps you take advantage of contacts you make

It is relational evangelism

Action Neg. Pos. Attitude 1. 10 Knowledge

Marketing Promotion Make first impressions count with people who come in contact with your ministry Spark excitement among your church members Stay on-track with your own ministry communication plan Keep new people who visit your church Connect with your community

Make first impressions count with people who come in contact with your ministry

Spark excitement among your church members

Stay on-track with your own ministry communication plan

Keep new people who visit your church Connect with your community