How to Make the Connection with the People You Want to Reach Y’all C.O.M.E 2008

Reach Your Potential! Define Your Mission People focus (not programs) Clear Vision Be On Mission Develop Your Message Know Your Target Audience Learn Their Needs Link Communication to Life Application Needs

Define Your Mission

People focus (not programs)

Clear Vision

Be On Mission

Develop Your Message

Know Your Target Audience

Learn Their Needs

Link Communication to Life Application Needs

Reach Your Potential! Deliver Your Message Match Media to Target Audience Share the “Good News” G.O.S.P.A.. Do the Ministry Follow-up Feedback Evaluation

Deliver Your Message

Match Media to Target Audience

Share the “Good News” G.O.S.P.A..

Do the Ministry

Follow-up

Feedback

Evaluation

Understanding the Oklahoma “Audience” better It is much harder to write a letter to “everybody” than it is to write to a specific person. The best gift is the one you always wanted, not the one people think you should want! When we communicate to the Oklahoma audience, how do we know we are on target? The Oklahoma audience is diverse, how can communication leaders adapt to speaking to the changing audience and environment in the state?

It is much harder to write a letter to “everybody” than it is to write to a specific person.

The best gift is the one you always wanted, not the one people think you should want!

When we communicate to the Oklahoma audience, how do we know we are on target?

The Oklahoma audience is diverse, how can communication leaders adapt to speaking to the changing audience and environment in the state?

Understanding the Oklahoma “Audience” better How can we speak to them in ways that are important to them? What do they think about when they think about your ministry? How do their ideas and lifestyle choices impact your ministry? How can programs and production better satisfy their needs?

How can we speak to them in ways that are important to them?

What do they think about when they think about your ministry?

How do their ideas and lifestyle choices impact your ministry?

How can programs and production better satisfy their needs?

People Profiles! Ministry “Saddleback Sam” Missions “People Group Profile”

Ministry “Saddleback Sam”

Missions “People Group Profile”

How do you get information? Secondary research Focus groups Interviews Surveys

Secondary research

Focus groups

Interviews

Surveys

Sooner Boomers Name of Group : Baby Boomers Key Characteristics: Optimistic, Moralistic, Educated, Passionate, Team-oriented, and Self-Developing Basic Demographics Median Age: 53 Years they were born: 1946-1964 Number in the segment: 78 Million (25% of the US population)

Name of Group : Baby Boomers

Key Characteristics: Optimistic, Moralistic, Educated, Passionate, Team-oriented, and Self-Developing

Basic Demographics

Median Age: 53

Years they were born: 1946-1964

Number in the segment: 78 Million (25% of the US population)

Background: Boomers Came of age in a time of unprecedented prosperity Most educated generation in American history Brought sweeping social and cultural change Strong need to define what they do in terms of morality and right and wrong First generation that was raised on TV

Came of age in a time of unprecedented prosperity

Most educated generation in American history

Brought sweeping social and cultural change

Strong need to define what they do in terms of morality and right and wrong

First generation that was raised on TV

Boomer Outlook Programactic Youthfulness Moralistic Purpose-Driven Personal gratification Give a Little Face Time Consensus building Taking Personal Responsibility Spend the Money Digital Immigrants Civic-Minded Distrust Institutions

Programactic

Youthfulness

Moralistic

Purpose-Driven

Personal gratification

Give a Little Face Time

Consensus building

Taking Personal Responsibility

Spend the Money

Digital Immigrants

Civic-Minded

Distrust Institutions

Ministry Stuff Boomers Like Don’t talk to them like they are getting old. Focus on the future! Be relevant in the here and now. Include them in the faith conversation, don’t assume they are skeptical “hippies.” Majority of them are “black and white” thinkers with a strong sense of ethical clarity Assume an agenda for personal fulfillment and improvement. They are not big on working through traditional institutions Programs, campaigns, slogans, big movements get them pumped up They are “technology immigrants ” ( Love/Hate).

Don’t talk to them like they are getting old.

Focus on the future!

Be relevant in the here and now.

Include them in the faith conversation, don’t assume they are skeptical “hippies.”

Majority of them are “black and white” thinkers with a strong sense of ethical clarity

Assume an agenda for personal fulfillment and improvement.

They are not big on working through traditional institutions

Programs, campaigns, slogans, big movements get them pumped up

They are “technology immigrants ” ( Love/Hate).

Gen-X’ers Name of Group: Generation-X Key Characteristics: Balanced, Self-reliant, Skeptical, Entrepreneurial, Savvy, and Efficient Basic Demographics Median Age: 36 Years they were born: 1965-1979 Number in the segment: 66 Million (21% of US population)

Name of Group: Generation-X

Key Characteristics: Balanced, Self-reliant, Skeptical, Entrepreneurial, Savvy, and Efficient

Basic Demographics

Median Age: 36

Years they were born: 1965-1979

Number in the segment: 66 Million (21% of US population)

There are fewer X’ers than you may think!

FYI: The Population Graying!

Gen-X Background Came of age in the shadow of the Baby Boomers Smaller Population (11% smaller than Boomers) Generation of “latch-key kids” Seek to prioritize the balance of work and family Perspective on life is not as optimistic Cynical when thinking about leaders Entrepreneurial in their outlook Known for their creative workspace environments

Came of age in the shadow of the Baby Boomers

Smaller Population (11% smaller than Boomers)

Generation of “latch-key kids”

Seek to prioritize the balance of work and family

Perspective on life is not as optimistic

Cynical when thinking about leaders

Entrepreneurial in their outlook

Known for their creative workspace environments

Gen-X Outlook Seeking Balance in Spiritual Disciplines Savvy Self-reliance Balance in Life and Work Reluctant to Commit Networking by Working Together Respecting Competence in Leadership Alternative Approaches to Problem Solving Approach to money is to hedge against losing it Digital Adaptives Glocal (Global + Local) Distrust Institutions

Seeking Balance in Spiritual Disciplines

Savvy Self-reliance

Balance in Life and Work

Reluctant to Commit

Networking by Working Together

Respecting Competence in Leadership

Alternative Approaches to Problem Solving

Approach to money is to hedge against losing it

Digital Adaptives

Glocal (Global + Local)

Distrust Institutions

Ministry Stuff X’ers Like “ Show them respect!” “ Get real” with them! . Help them experience life balance! Don’t waste their time! Try some new things! They are not denomination brand loyal-deal with it! Diversify! demanding! Let them be entrepreneurs! Empower them to make decisions! Get Glocal! No cheesy stuff please! Use quality production in video and design! Transparency with money and power! Give them great experiences! Don’t pressure them or become

“ Show them respect!”

“ Get real” with them! .

Help them experience life balance!

Don’t waste their time!

Try some new things!

They are not denomination brand loyal-deal with it!

Diversify!

demanding!

Let them be entrepreneurs!

Empower them to make decisions!

Get Glocal!

No cheesy stuff please!

Use quality production in video and design!

Transparency with money and power!

Give them great experiences!

Don’t pressure them or become

Millennials Name of Group: Millennial Generation Key Characteristics: Ambitious, Authentic, Relational, Collaborating, Civic-Minded, High Energy, Self-confident, and sometimes, a little Vain Basic Demographics Median Age: 20 Years they were born: 1980-1996 Number in the segment: 86 Million (28% of US population)

Name of Group: Millennial Generation

Key Characteristics: Ambitious, Authentic, Relational, Collaborating, Civic-Minded, High Energy, Self-confident, and sometimes, a little Vain

Basic Demographics

Median Age: 20

Years they were born: 1980-1996

Number in the segment: 86 Million (28% of US population)

Millennial Background Still coming of age in the United States Larger than the Boomer population (86 Million) Diverse! Product of the rapid increase in immigration in the United States Like a lot of options and tend to be very choosey customers Most self-confident generation in history Seek to drain every bit of benefit out of every experience Galvanized sense of community Polite, hard working, and ambitious Don’t want to hear they don’t measure up Generation of technology tinkerers

Still coming of age in the United States

Larger than the Boomer population (86 Million)

Diverse! Product of the rapid increase in immigration in the United States

Like a lot of options and tend to be very choosey customers

Most self-confident generation in history

Seek to drain every bit of benefit out of every experience

Galvanized sense of community

Polite, hard working, and ambitious

Don’t want to hear they don’t measure up

Generation of technology tinkerers

Gen-Y Outlook Spiritual Authenticity Big Ambitions! Hardwired Relationship Networks Constant Social Networking Relaxed View of Leadership Collaborative Problem Solvers Money Needs to Be Controlled Technological Natives Giving Back to Make a Difference Customize!

Spiritual Authenticity

Big Ambitions!

Hardwired Relationship Networks

Constant Social Networking

Relaxed View of Leadership

Collaborative Problem Solvers

Money Needs to Be Controlled

Technological Natives

Giving Back to Make a Difference

Customize!

Ministry Stuff Millennials Like They are Multicultural! Keep it real! Give them something big to do! Stay in constant contact! Don’t assume everything has to be digital! They are customizers not customers! Command-control is a bad idea! Tap into their network of friends!

They are Multicultural!

Keep it real!

Give them something big to do!

Stay in constant contact!

Don’t assume everything has to be digital!

They are customizers not customers!

Command-control is a bad idea!

Tap into their network of friends!

Download it at: MinistryMarketingCoach.com How to make the most of your profile information Tips for Networking with People in Facebook All about groups, messages, poking, etc Brand Your Ministry Meet prospects for your church Learn more about the members in your church Fine tune your communication skills Testimonies from Pastors who use Facebook and much more! Free E-Book: Facebook for Pastors

How to make the most of your profile information

Tips for Networking with People in Facebook

All about groups, messages, poking, etc

Brand Your Ministry

Meet prospects for your church

Learn more about the members in your church

Fine tune your communication skills

Testimonies from Pastors who use Facebook

and much more!

Free E-Book! Make first impressions count with people who come in contact with your ministry Spark excitement among your church members Stay on-track with your own ministry communication plan Keep new people who visit your church Connect with your community

Make first impressions count with people who come in contact with your ministry

Spark excitement among your church members

Stay on-track with your own ministry communication plan

Keep new people who visit your church Connect with your community