Branding Yourself on the Internet

Slide 2: You are a “brand” • We live in a competitive world! • Your “Message” can get buried in the clutter. You are invisible! • Advertising is losing effectiveness in many ways • People don’t like to be “sold”, they want to contact you. How will they know about you?

Slide 3: Become a Brand! 1. Gather intelligence 2. Identify your market 3. Determine your focus 4. Define your message 5. Communicate your message 6. Measure your progress 7. Repeat the cycle

Slide 4: Branding Yourself • Direct contact • Networking and referral building • Public speaking • Writing and publicity • Promotional events • Advertising and promotions

Slide 5: Three Areas that Build Your Brand • Outreach: direct contact and follow-up, networking • Visibility: Networking, public speaking, writing, publicity • Credibility: Public speaking, writing and publicity

Slide 6: Tools for Marketing • Blogging : Update frequently. Service journalism content • Podcasting : 2-5 minute programs on various topics. These programs don't need high production values to be widely watched. Post on a YouTube channel • Flikr : This is a photo sharing social media tool. Create pictorial journals, informally take people on the scene

Slide 7: Tools for Marketing • FaceBook : Being on FaceBook helps you learn about what people are doing and may alert you to ideas and tools. • LinkedIn : is a tool that links people together in professional networks. Expand your network among people in various organizations. • Amazon: Reviews, Wish lists, profiles, help you meet your target audience

Slide 8: Social Media Insights • What is different about Social Media? Web 2.0 • Social Media are positioned shape the online world for the near future • Social Media are changing the ways professional communicators work • Social Media are here to stay!