You are a “brand” We live in a competitive world! Your “Message” can get buried in the clutter. You are invisible! Advertising is losing effectiveness in many ways People don’t like to be “sold”, they want to contact you. How will they know about you?

We live in a competitive world!

Your “Message” can get buried in the clutter. You are invisible!

Advertising is losing effectiveness in many ways

People don’t like to be “sold”, they want to contact you. How will they know about you?

Become a Brand! Gather intelligence Identify your market Determine your focus Define your message Communicate your message Measure your progress Repeat the cycle

Gather intelligence

Identify your market

Determine your focus

Define your message

Communicate your message

Measure your progress

Repeat the cycle

Branding Yourself Direct contact Networking and referral building Public speaking Writing and publicity Promotional events Advertising and promotions

Direct contact

Networking and referral building

Public speaking

Writing and publicity

Promotional events

Advertising and promotions

Three Areas that Build Your Brand Outreach : direct contact and follow-up, networking Visibility : Networking, public speaking, writing, publicity Credibility : Public speaking, writing and publicity

Outreach : direct contact and follow-up, networking

Visibility : Networking, public speaking, writing, publicity

Credibility : Public speaking, writing and publicity

Tools for Marketing Blogging : Update frequently. Service journalism content Podcasting : 2-5 minute programs on various topics. These programs don't need high production values to be widely watched. Post on a YouTube channel Flikr : This is a photo sharing social media tool. Create pictorial journals, informally take people on the scene

Blogging : Update frequently. Service journalism content

Podcasting : 2-5 minute programs on various topics. These programs don't need high production values to be widely watched. Post on a YouTube channel

Flikr : This is a photo sharing social media tool. Create pictorial journals, informally take people on the scene

Tools for Marketing FaceBook : Being on FaceBook helps you learn about what people are doing and may alert you to ideas and tools. LinkedIn : is a tool that links people together in professional networks. Expand your network among people in various organizations. Amazon : Reviews, Wish lists, profiles, help you meet your target audience

FaceBook : Being on FaceBook helps you learn about what people are doing and may alert you to ideas and tools.

LinkedIn : is a tool that links people together in professional networks. Expand your network among people in various organizations.

Amazon : Reviews, Wish lists, profiles, help you meet your target audience

Social Media Insights What is different about Social Media? Web 2.0 Social Media are positioned shape the online world for the near future Social Media are changing the ways professional communicators work Social Media are here to stay!

What is different about Social Media? Web 2.0

Social Media are positioned shape the online world for the near future

Social Media are changing the ways professional communicators work

Social Media are here to stay!