“Viral” Is Not A Plan
Who’s this guy?         Chris Noble         Causemedia Group         @cfnoblePage 2
Consulting & creative                    Digital & social media                    eBay charity auctions                  ...
Good Digital Media isn’t Luck, it’s Practice   “The more I practice, the luckier I get.”Page 4                            ...
Why Practice?                Lucky                Practiced
Mapping “Viral”: 5 Facts and a couple secrets    •    Base Audience    •    Powerful Story    •    Trigger Event    •    E...
Base AudiencePage 7
Powerful StoryPage 8
Trigger EventPage 9
Non-disaster triggersPage 10
Easily Shareable -Page 11
… And share in a way that acknowledges the base          Tell us your best          “Late to school”          Stories!Page...
Media SupportPage 13
The Attention Trade: Contests, Coupons and    CausesPage 14
Buy The Audience??!!Page 15
Practice, Practice, Practice                                           METHODS                                           A...
Ride the Wave (but build a wave machine just in   case)Page 17
Chris Noble                                    CEO     Chris began his career running state-level grassroots political cam...
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Viral not a plan PRSA Hawaii 2012

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5 simple and repeatable practices to building an audience around your social campaigns. And a couple secrets to tip the balance in your favor.

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Viral not a plan PRSA Hawaii 2012

  1. 1. “Viral” Is Not A Plan
  2. 2. Who’s this guy? Chris Noble Causemedia Group @cfnoblePage 2
  3. 3. Consulting & creative Digital & social media eBay charity auctions Blog & fundraising tools A social purpose company whose agencies have produced over 800 campaigns in 12 years: generating billions of engagements for brands and celebrities, and raising over $60 million for nonprofits. Featured for Check-in For Featured for Frigidaire Charity by Microsoft/PayPal Farmer’s Market with Holder of most widespread Leader of cause track at Most Creative Social Good and Fatburger/Bob’s Burgers Gowalla, Jennifer Garner & social message in 24 hrs for annual Blogworld Expo Campaign for Twitchange Save The Children #beatcancerPage 3
  4. 4. Good Digital Media isn’t Luck, it’s Practice “The more I practice, the luckier I get.”Page 4 – Gary Player
  5. 5. Why Practice? Lucky Practiced
  6. 6. Mapping “Viral”: 5 Facts and a couple secrets • Base Audience • Powerful Story • Trigger Event • Easily Shareable • Media Support Here’s the Secret: All these can be Practiced And one more: You can rig the gamePage 6
  7. 7. Base AudiencePage 7
  8. 8. Powerful StoryPage 8
  9. 9. Trigger EventPage 9
  10. 10. Non-disaster triggersPage 10
  11. 11. Easily Shareable -Page 11
  12. 12. … And share in a way that acknowledges the base Tell us your best “Late to school” Stories!Page 12
  13. 13. Media SupportPage 13
  14. 14. The Attention Trade: Contests, Coupons and CausesPage 14
  15. 15. Buy The Audience??!!Page 15
  16. 16. Practice, Practice, Practice METHODS Apps & Games SOCIAL GRAPH TRAFFIC Community Celebrity Facebook Traditional Media Twitter REWARD ACTION Digital Media Pinterest Digital Properties Email Cause Marketing PR Recognition Events Prizing Social Media CULTIVATION DRIV ERS Social Media Email Direct Mail OPT-IN Telephone NOTIFICATIONS Facebook Fan Twitter Follower Email NotifyPage 16
  17. 17. Ride the Wave (but build a wave machine just in case)Page 17
  18. 18. Chris Noble CEO Chris began his career running state-level grassroots political campaigns across the US. He took his love for building teams into the tech world where his crews developed new products and brought them to market for over 14 years; from five guys in a garage to IPO, and just about everything in between. At Causemedia Group he champions new products, new partners, and new ideas. noble@causemediagroup.com @cfnoble San Luis Obispo Dallas New YorkPage 18
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