Unlock the Business                                Web ™   Carolyn Flynn   cflynn@firstrain.com© FirstRain 2011 - Confiden...
FACT:                       People in your organization need relevant and timely                       information about t...
FACT:                       Your team is searching for intelligence. The only question is                       how much i...
FACT:    Collaboration Platform and CRM investments require high-quality    content to unlock new opportunities.      This...
Team leaders need to drive real collaboration via    personalized customer and competitor intelligence       delivered to ...
Professional Research tools are unnecessarily        expensive and complex for most business users                        ...
The CHALLENGE:                                              The noise of the Consumer                                     ...
THE IMPACT:    Partnerships / M&A               Friends                  Increasing the time spent                        ...
THE IMPACT:    Partnerships / M&A               Friends                     Increasing the time spent                     ...
The FirstRain                                  Source evaluation                                  Crawling & acquisition  ...
The FirstRain                                                      Monitors personalized                                  ...
A powerful Web App                                  Daily Email Briefs                                  Convenient Mobile ...
Enterprise Delivery—Easier Than Ever                                  Centrally configured and                            ...
Team Intelligence Directly to Your Workflow   Field Sales and Business Development   Need: Pre-configured, custom monitors...
The FirstRain Business Web Graph    Creates dynamic interconnections    between sectors, industries and companies    using...
The FirstRain Business Web Graph    Creates dynamic interconnections    between sectors, industries and companies    using...
The FirstRain Business Web Graph    Creates dynamic interconnections    between sectors, industries and companies    using...
The FirstRain Business Web Graph    • 8,000+ Business Lines & Dynamic Topics    • Multi-layered interconnections forming a...
The FirstRain Business Web Graph    • 8,000+ Business Lines & Dynamic Topics    • Multi-layered interconnections forming a...
The FirstRain Business Web Graph                 Sample FirstRain Global Topic Coverage                                   ...
The FirstRain Business Web Graph             Sample FirstRain Global Industry Coverage                                    ...
The FirstRain Business Web Graph             Uncovering Powerful Content Intersections                                    ...
The FirstRain Business Web Graph             Uncovering Powerful Content Intersections                                    ...
The FirstRain Business Web Graph             Uncovering Powerful Content Intersections                                    ...
FirstRain: Delivering Daily Value    84% of FirstRain users use our solutions daily or multiple times per week    96% of u...
Delivering Solutions to the World’s    Leading Companies and Platforms© FirstRain 2011 - Confidential   www.FirstRain.com ...
FirstRain: Delivering Real Results    ―First thing every morning, I come in and read my FirstRain    email report, and its...
FirstRain: Delivering Real Results    ―[FirstRain] has allowed my sales team to gain more credibility    with our clients ...
FirstRain: Delivering Real Results    ―We found information with FirstRain that we were simply not    finding on the Web—m...
Stronger Relationships                             Unlock MoreBusiness Cycles                                    BetterInt...
Unlock The Business Web™© FirstRain 2011 - Confidential       www.FirstRain.com   31
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FirstRain Delivers

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With FirstRain’s Business Monitoring Engine, organizations can easily uncover intelligence on their customers and competitors—tracking critical events, understanding their markets, spotting emerging threats and identifying sales triggers. Unlike content aggregators and lead-management tools, FirstRain’s patented semantic-analytics technology instantly cuts through the clutter of the consumer Web, delivering only highly-relevant customer and competitor intelligence.

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  • Targeted Team Intelligence/Enterprise teams‘1000s of loginsTeam monitorsVisual componentsEmail & iPad monitor viewingAdmin users: central configuration and usage reportingStrategic sales teams
  • Professional salespeople spend an avg of 5 hours/week. looking for external business information (Outsell,2011 Overview  for  Information  Managers, “Time Spent (Weekly) on Information Tasks”)47% of Knowledge-Powered Professionals (KPPs) report “Not Enough Time”, and 30% report “Too much information to sort through”, as being obstacles to finding needed information (Outsell, 2011 Overview  for  Information  Managers, “ Obstacles  to  Getting  Information”)This costs over $18k/year per salespersonAssuming earning~$150,000/yearNot Including the information that is missed
  • Takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates dynamic interconnections betweenthem using Business Lines & DynamicTopicsResult is an active graph of linkedBusiness Web concepts applied to allFirstRain content uncovering:the relationships between them …the changes that are meaningful …the anomalies that indicate events …
  • Takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates dynamic interconnections betweenthem using Business Lines & DynamicTopicsResult is an active graph of linkedBusiness Web concepts applied to allFirstRain content uncovering:the relationships between them …the changes that are meaningful …the anomalies that indicate events …
  • Takes traditionally hierarchical concepts such as sectors, industries and companies, and then creates dynamic interconnections betweenthem using Business Lines & DynamicTopicsResult is an active graph of linkedBusiness Web concepts applied to allFirstRain content uncovering:the relationships between them …the changes that are meaningful …the anomalies that indicate events …
  • FirstRain Delivers

    1. 1. Unlock the Business Web ™ Carolyn Flynn cflynn@firstrain.com© FirstRain 2011 - Confidential www.FirstRain.com 1
    2. 2. FACT: People in your organization need relevant and timely information about the critical events impacting their markets, industries, customers & competitors on which to base business decisions.© FirstRain 2011 - Confidential www.FirstRain.com 2
    3. 3. FACT: Your team is searching for intelligence. The only question is how much it’s costing you in terms of … time spent wading through consumer-focused search results risk of missing or inaccurate intelligence budget from expensive research aggregators© FirstRain 2011 - Confidential www.FirstRain.com 3
    4. 4. FACT: Collaboration Platform and CRM investments require high-quality content to unlock new opportunities. This is where Customer • Customer Intelligence enterprise collaboration happens – Uncovering real opportunities & Prospect and establishing stronger today … Intelligence relationships • Contact Info ✓ Contact Info – Required to identify and connect with prospects • Company Data ✓ – Needed to define markets and territories© FirstRain 2011 - Confidential www.FirstRain.com 4
    5. 5. Team leaders need to drive real collaboration via personalized customer and competitor intelligence delivered to their global teams in real-time.© FirstRain 2011 - Confidential www.FirstRain.com 5
    6. 6. Professional Research tools are unnecessarily expensive and complex for most business users So-called Sales Intelligence services focus on company or customer contact data but have highly- limited actual Business Web intelligence Simple Web Aggregators are noisy, imprecise and cluttered with consumer Web content© FirstRain 2011 - Confidential www.FirstRain.com 6
    7. 7. The CHALLENGE: The noise of the Consumer Web makes high-quality Consumer Web Customer, Competitor and Market Intelligence hard to find …© FirstRain 2011 - Confidential www.FirstRain.com 7
    8. 8. THE IMPACT: Partnerships / M&A Friends Increasing the time spent searching and the risk of Industry Trends missing key developments Key Developments THE RESULT: Marketing Initiatives Key Wins & Losses Consumer • Missed opportunities Web • Longer sales cycles Product Launches • Competitive risk Partnerships / M&A Licensing Regulatory Changes Management Changes© FirstRain 2011 - Confidential www.FirstRain.com 8
    9. 9. THE IMPACT: Partnerships / M&A Friends Increasing the time spent searching and the risk of Industry Trends missing key developments Key Developments THE RESULT: Marketing Initiatives Key Wins & Losses Consumer • Missed opportunities Web • Longer sales cycles Product Launches • Competitive risk Partnerships / M&A Licensing • “Save at MacMail.com” • “Ultra-thin 15-inch MacBook to Regulatory Changes Launch in Q2” • “Price Advances: AAPL, BLK, Management Changes DKS …”© FirstRain 2011 - Confidential www.FirstRain.com 9
    10. 10. The FirstRain Source evaluation Crawling & acquisition Non-business content filtering Entity, fact & topic identification Business Web Graph application Anomaly detection Duplicate identification Relevancy ranking© FirstRain 2011 - Confidential www.FirstRain.com 10
    11. 11. The FirstRain Monitors personalized to focus on your business© FirstRain 2011 - Confidential www.FirstRain.com 11
    12. 12. A powerful Web App Daily Email Briefs Convenient Mobile Apps A rich and visual iPad App Delivered into the workflows Sales, Marketing Targeted RSS Feeds and Knowledge Management Professionals need, such as … Easily integrated Embedded Components© FirstRain 2011 - Confidential www.FirstRain.com 12
    13. 13. Enterprise Delivery—Easier Than Ever Centrally configured and managed Monitors© FirstRain 2011 - Confidential www.FirstRain.com 13
    14. 14. Team Intelligence Directly to Your Workflow Field Sales and Business Development Need: Pre-configured, custom monitors covering THEIR world Solution: Daily Email Briefs, Mobile & iPad Apps Organization-wide intelligence, Executive Communications Need: One click to current customer, competitive and market developments Solution: Embedded Components or RSS Feeds Targeted Team Intelligence Need: Customized monitors, delivering targeted content to global sales, product or strategy teams Solution: Embedded components in company collaboration platform, iPad and Mobile Apps© FirstRain 2011 - Confidential www.FirstRain.com 14
    15. 15. The FirstRain Business Web Graph Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics Personal Digital Handheld Operating Assistants Systems Smartphones Mobile Applications “Jobs: Today Apple is going Cloud Computing Mobile Application to reinvent the phone” Stores - ZDNet, Jan. 9, 2007© FirstRain 2011 - Confidential www.FirstRain.com 15
    16. 16. The FirstRain Business Web Graph Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics Personal Digital Handheld Operating Assistants Systems Smartphones Mobile Applications "Announcing the Android Cloud Computing Mobile Application 1.0 SDK, release 1” Stores - Android Developers Blog, Sep. 23 2008© FirstRain 2011 - Confidential www.FirstRain.com 16
    17. 17. The FirstRain Business Web Graph Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics Result is an active graph of linked Business Web concepts uncovering: The relationships between them … The changes that are meaningful … The anomalies that indicate events …© FirstRain 2011 - Confidential www.FirstRain.com 17
    18. 18. The FirstRain Business Web Graph • 8,000+ Business Lines & Dynamic Topics • Multi-layered interconnections forming a rich graph of business concepts Communication Personal Equipment Computers e.g., Nokia, Motorola e.g., Apple, Acer • Yet still flexible enough to map to conventional SMARTPHONES hierarchies (e.g., GICS or SIC) Consumer Durables & Internet Search Electronic Equipment e.g., Google e.g., Samsung, LG, Sony© FirstRain 2011 - Confidential www.FirstRain.com 18
    19. 19. The FirstRain Business Web Graph • 8,000+ Business Lines & Dynamic Topics • Multi-layered interconnections forming a rich graph of business concepts • Smartphone Market • Mobile Application Stores Electronic Gadgets • 3D Smartphone • Mobile VOIP • Video Calling • iPhone Reseller Information • Mobile Phone Software - • 3D Vision Technology • Mobile Bandwidth Demand and Pricing • Mobile Phone Industry • Palm Pre Phone • Google Nexus One • Handheld Operating Systems • Mobile Application Market • Mobile Search • GPS-Enabled Phone Devices • iPhone • Mobile Commerce • Mobile Instant Messaging • LiMO - Mobile Phone Platform • Mobile Gambling Trends • Palm Pixi Phone • Android - Mobile Phone • Mobile Phone Accessory • BlackBerry Platform Market • Mobile Content Industry • Mobile Payment Solutions • Consumerization of Information • Mobile Trading Services • Mobile Phone Retail Trends Technology (IT) • Wireless Mobility Management • Consumer Spending - • Mobile Computing Overview© FirstRain 2011 - Confidential www.FirstRain.com 19
    20. 20. The FirstRain Business Web Graph Sample FirstRain Global Topic Coverage Cloud Energy & Outsourcing Security Computing Environment ―Cloud Computing ―Outsourcing ―Risk Advisory ―Renewable Energy Trends‖ Contracts‖ Services‖ Spending‖ ―Risk Management ―Cloud Security‖ ―BPO Industry‖ ―Going Green Costs‖ Software Solutions‖ ―Outsourcing Industry ―Network Security ―Sustainable ―Cloud Storage‖ Investment Trends‖ Trends‖ Packaging‖ ―Staffing & ―Environmental ―Security Software & ―Cloud Gaming‖ Outsourcing Services Industry Investment Services Industry‖ Industry‖ Trends‖© FirstRain 2011 - Confidential www.FirstRain.com 20
    21. 21. The FirstRain Business Web Graph Sample FirstRain Global Industry Coverage ―Automotive ―Automotive Thought ―Auto Dealership ―Automotive Industry Automotive Manufacturers Leaders‖ Industry‖ Corporate Layoffs‖ Industry‖ Financial ―Financial Services ―Financial Services ―Financial Services ―Financial Services Services Software Trends‖ Industry‖ Thought Leaders‖ Awards And Surveys‖ ―Food Beverage ―Food Major ―Food Wholesale ―Food Beverage Food Diversified Industry‖ Industry‖ Industry Regulatory Pricing Trends‖ Information― ―Technology Industry ―Technology ―Technology Thought High Tech. ―Technology Sector‖ Investment Trends‖ Startups‖ Leaders‖© FirstRain 2011 - Confidential www.FirstRain.com 21
    22. 22. The FirstRain Business Web Graph Uncovering Powerful Content Intersections Cloud Energy & Outsourcing Security Computing Environment Automotive ―Automotive ―Cloud Computing Financial Manufacturers Trends‖ Services Industry‖ Food High Tech.© FirstRain 2011 - Confidential www.FirstRain.com 22
    23. 23. The FirstRain Business Web Graph Uncovering Powerful Content Intersections Cloud Energy & Outsourcing Security Computing Environment Automotive ―Food Industry – ―Sustainable Financial Major Diversified‖ Packaging‖ Services Food High Tech.© FirstRain 2011 - Confidential www.FirstRain.com 23
    24. 24. The FirstRain Business Web Graph Uncovering Powerful Content Intersections Cloud Energy & Outsourcing Security Computing Environment Automotive Financial ―Financial Services ―Risk Advisory Services Segment‖ Services‖ Food High Tech.© FirstRain 2011 - Confidential www.FirstRain.com 24
    25. 25. FirstRain: Delivering Daily Value 84% of FirstRain users use our solutions daily or multiple times per week 96% of users find FirstRain useful in their daily jobs 90% of users find business information on FirstRain that they would not have been likely to find in Google or other consumer Web search engines 87% of FirstRain users save more than 2 hours per week because of FirstRain — FirstRain Customer Satisfaction Survey, July 2011© FirstRain 2011 - Confidential www.FirstRain.com 25
    26. 26. Delivering Solutions to the World’s Leading Companies and Platforms© FirstRain 2011 - Confidential www.FirstRain.com 26
    27. 27. FirstRain: Delivering Real Results ―First thing every morning, I come in and read my FirstRain email report, and its a fantastic time saver‖ • Kevin Bailey, Senior Director, Global Market Analytics and Strategies, Symantec ―With FirstRain, Alder found that we could cut to the chase in getting to relevant business information, much better than we could with Google or Yahoo!‖ • Kevin Chow, Senior Director, Business Development, Alder Biopharmaceuticals© FirstRain 2011 - Confidential www.FirstRain.com 27
    28. 28. FirstRain: Delivering Real Results ―[FirstRain] has allowed my sales team to gain more credibility with our clients and stay on top of their business changes.‖ • Larry Beecher, VP Sales, Americas, StreamServe ―FirstRain provides JVC with very specific, highly targeted information about our customers, competitors and markets, on a daily basis.‖ • Lon Mass, VP Sales & Marketing, JVC© FirstRain 2011 - Confidential www.FirstRain.com 28
    29. 29. FirstRain: Delivering Real Results ―We found information with FirstRain that we were simply not finding on the Web—maybe it was there, but its so buried we just couldnt find it.‖ • Kevin Chow, Sr. Dir., Business Development, Alder Biopharmaceuticals ―We were looking for a better solution to find business relevant content from the Web and found FirstRain to be superior to others in this space at delivering highly relevant content.‖ • Mark Heindselman, Manager, Knowledge Network & Info Services, Emerson© FirstRain 2011 - Confidential www.FirstRain.com 29
    30. 30. Stronger Relationships Unlock MoreBusiness Cycles BetterIntelligence ™ Shorter Sales Web The Opportunities Decisions© FirstRain 2011 - Confidential www.FirstRain.com 30
    31. 31. Unlock The Business Web™© FirstRain 2011 - Confidential www.FirstRain.com 31

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