Infrastructure for mobile communities

1,435 views
1,354 views

Published on

Presentation by Claude Florin with Christian Lindholm of Fjord given at HP's Communications World, Barcelona, November 2007

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,435
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
104
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Infrastructure for mobile communities

  1. 1. Infrastructure for mobile multimedia communities Claude Florin, Multimedia marketing manager, HP Christian Lindholm, Director, Fjord 28 November 2007
  2. 2. Infrastructure for mobile communities Discussion points Mobile communities services opportunity Adding value with video and instant conversations Infrastructure for mobile 2.0 The next steps 2 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  3. 3. Mobile communities
  4. 4. Social networks Understanding social interactions by 400 million members Source : Xtract 4 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  5. 5. Social networks Self-expression : different profiles & groups 5 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  6. 6. Mobile communities Mobile usage > 5%, growing from ~ 60M to 200M users Mobile SNS users (1) Mobile SNS 2.0 usage (2) 200 6% 150 4% millions 100 2% 50 0% 0 y n ce UK ly an ai It a an Sp 2008 2009 2010 2011 m Fr er G N America Europe Asia Pacific Latin America MEA Daily (<1x) Weekly (>1x) Monthly (2-3x) Monthly (1x) Source : 1 Juniper Research; 2 Informa 2006 6 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  7. 7. Mobile communities Value-added mobility enablers Presence Moment* Location Sharing Movement* Facebook YouTube Identity Me* Groups Conversations Multi-user* Relationships Flirtomatic Jaiku Source : Gene Smith, * Tomi Ahonen M’s 7 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  8. 8. Mobile and web communities examples
  9. 9. Social networking 9 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  10. 10. Media sharing 10 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  11. 11. Micro blogging 11 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  12. 12. All social network services 12 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  13. 13. Lessons for real life experience ?
  14. 14. Video sharing for mobile communities
  15. 15. Sharing: conversations are king “Content is just something to talk about” Share and watch • − 1:100 ratio Instant updates • − creates conversations − show available friends Rating • − triggers communications − increases viral sharing Source : Cory Doctorow, http://www.boingboing.net/2006/10/10/disney_exec_piracy_i.html 15 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  16. 16. Sharing : video conversations • Nick chooses a thread • He adds his video reply Source : HP labs http://h20325.www2.hp.com/blogs/vorbau/archive/2007/05/21/3434.html 16 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  17. 17. Sharing : group video sharing Mark can share : • Video, audio, webcams • Dynamic video sources With his community : • Mosaic, see me, content • Choose, manage friends 17 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  18. 18. Sharing : video advertising • Mark, as 71% of youth likes to receive personally adds • Brands value his feedback • Advertising video ticker • Interactive menus • Customer representative 18 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  19. 19. What is key for user experience ?
  20. 20. Instant conversations for mobile communities
  21. 21. Instant conversations “The phone address book is the biggest social network ” Presence = identity change over time IP Network availability Location Notify Mood Activity Terminal 2-3G capabilities Devices Identity Services Source : Jabber, Inc. (definition of presence) 21 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  22. 22. Instant conversations Adding presence to mobile communities Nick spots an interesting restaurant … and decides to get his friends on a video call. Mark is free … 22 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  23. 23. Instant conversations Adding real-time location to mobile communities Mark: ..after the call “Let’see which of my friends is closest to the restaurant ..and notify them all.” Source : HP CME, Paul Burke, David Isaacson 23 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  24. 24. Instant conversations Instant message and content updates Isabelle catches up on her PC to see what she missed : Nick’s photo, Mark’s IM, their call and the video 24 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  25. 25. Real-time communities ?
  26. 26. Infrastructure for mobile 2.0
  27. 27. Infrastructure for mobile 2.0 Strengthen the value-chain Mobile Mobile 2.0 Social n:1 network n:1 1:n connector networks (IMS) Real-time mobility to enrich all Web 2.0 services Better experience Revenue increase Mobilize SNSs • Dynamic address • >10% ARPU in • Real-time mobility book communications features • Mediasharing and • Accessfrom multiple • SNS bundles camera access networks subscription • Livelocation, • Scalable mobile 2.0 • Network assets notifications, history infrastructure bring differentiation • Instant messages and calls 27 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  28. 28. Infrastructure for mobile 2.0 HP OpenCall instant communication service Presence Address book Text, video, audio Web 2.0 Phone camera conf. + sharing applications Inst. notifications Application control (OS/network APIs) Handset client software : • Applications launcher using real-time Symbian S60, … user information (device, presence) 3G broadband • Network storage and Web 2.0 Telecom network enablers integration Web Repo XDM PS AS 2.0 sitory MRF MRF SDP 28 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  29. 29. Next steps : mobilizing social networks Your idle screen • automatically pushes this content to you, right there! No more clicking and digging or, in the best case, blind notifications! Never miss out anymore an occasion to react to your friends’ posts as they happen! 29 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  30. 30. Next steps : mobilizing social networks Your contacts are not • anymore just names, numbers & addresses! They become a live view to what your friends want to share with you and other members of your networks! • Fetch automatically their picture, see the latest entries on Jaiku! and last time you talked on your phone or on Skype! 30 5 December 2007 Infrastructure for mobile 2.0 - claude@florin.ch
  31. 31. Challenges for collaboration ?
  32. 32. Let’s discuss this… claude.florin@hp.com www.blogspot.com/cflorin christian@fjord.co.uk http://www.christianlindholm.com

×