3G Video real world examples

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Presentation at HP Communications World, Vienna December 12, 2006.
Covers some of HP's real world examples in 2006. Chris Yanda from BBC will presented the experience of using 3G video in participation TV.

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3G Video real world examples

  1. 1. 3G video real world examples Claude Florin Multimedia Marketing Manager HP OpenCall Business Unit © 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. 2. Communities and Multimedia : Surfing on 3G waves 1980s 1990s 2000s 2010s 2 July 07 3G Video services - Claude Florin
  3. 3. Meet Alice She took a few video clips with friends using her new 3G phone 3 July 07 3G Video services - Claude Florin
  4. 4. Today She wants to share a video clip with her friends 4 July 07 3G Video services - Claude Florin
  5. 5. Today Her preferred band Sugababes has a competition to win concert tickets 5 July 07 3G Video services - Claude Florin
  6. 6. Today She goes to last year’s Sugababes albums 6 July 07 3G Video services - Claude Florin
  7. 7. Later She also checks this on her laptop 7 July 07 3G Video services - Claude Florin
  8. 8. 8 July 07 3G Video services - Claude Florin
  9. 9. Ted, Alice’s friend, receives a notification that Alice has shared something 10 July 07 3G Video services - Claude Florin
  10. 10. He checks out He often receives clips from Alice and likes on her blogs 11 July 07 3G Video services - Claude Florin
  11. 11. Later … and wants to add comments on the latest match Screen 1 12 July 07 3G Video services - Claude Florin
  12. 12. Later He has received a promotion for a new printer he wants to buy He responds and try to visit a shop Screen 2 etc. 13 July 07 3G Video services - Claude Florin
  13. 13. What are the requirements for an operator to satisfy these users ? 14 July 07 3G Video services - Claude Florin
  14. 14. Blue Ocean Strategy Content discovery Personal messages Music video Call Messaging Sport Karaoke completion & bloging Create and • capture new demand • Make the Communities Branding competition Video Contact Content Advertising conference Center sharing irrelevant • Align the whole company in the pursuit of differentiation 15 July 07 3G Video services - Claude Florin
  15. 15. Blue Ocean Access to 3rd Applications, party content Strategy Services, and services. Content Providers Content revenue Create and • capture new Personal service demand bundling. Service Usage and • Make the Marketers advertising competition revenues irrelevant Infrastructure • Align the whole investment company in the Network amortized by Operators subscription and pursuit of wholesale differentiation revenue 16 July 07 3G Video services - Claude Florin
  16. 16. Blue Ocean Strategy Video service portfolio Create and • capture new demand HP OpenCall • Make the competition Convergent Open video Dynamic video video delivery service processing irrelevant creation • Align the whole company in the pursuit of differentiation 17 July 07 3G Video services - Claude Florin
  17. 17. The Long Tail • Provide more content to users • Provide search, recommendations, comments and ratings • Let users make the selection © Chris Anderson, 2006 http://longtail.typepad.com
  18. 18. Thank you • Understand Alice and Ted • Consider the Blue Ocean and the Long Tail strategies • Ask HP and our OpenCall partners claude.florin@hp.ch 19 July 07 3G Video services - Claude Florin

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