It’s all about Apps:
3G mobile video
                                                      2006-05-18-Stockholm_Claude Flo...
Social enablers
Multimedia
adoption
                                   t
                             ten            IPTV
...
Social enablers
Multimedia
adoption
                                   t
                             ten            IPTV
...
The rise of communities
    Typically * :
•
          2 to ‘000s
      −
          15 to 18 and more
      −
          Tru...
3G Video business case



                  Customers                                     Devices                       Se...
Enable service value chain
                                                                             Provisioning
     ...
Multimedia service creation
Video user
experiences

                                                                      ...
IMS service development
               Application plane               h                 h           h         h



      ...
Video service creation




May 18, 2006   Claude Florin - It’s all about Apps: Mobile video   9
Video service creation




May 18, 2006   Claude Florin - It’s all about Apps: Mobile video   10
Interactive media sharing
• Share         the latest moments
• Invite        to the party …




 May 18, 2006             ...
Convergence in applications




 Community
                                                                       Simple
 ...
Convergence example
    Video blogs                                                                                  South...
Video instant messaging, bloging




http://www.soundslikesuomi.com/frames.html
May 18, 2006                         Claud...
The rise of mobile pictures and video


                                         Individual              Person to person ...
Conclusion
    Create demand with fun
•
    multimedia user
    experiences
    Create with value-chains
•
    across cont...
Broadband enablers
      Data
      Rates
      (Mb/s)                    t
                             cas s.)
100      ...
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It's all about Apps, VON, May 2006

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VON Europe pannel session, Stockholm 18 May 2006 - It's all about Apps - Discussion points
1. Industry impact on the service provider side : are the ASPs better placed than the network
providers
2. What infrastructure is required on the developer side ? Web services and other new technologies
3. Application impact of convergence : network and devices.vergence (handsets, home appliances, media centers and the like). What services : after VoIP, messaging ?
4. With the opening of services, identity management including presence, group/buddy lists, location, are there particular points linked to this. ?

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It's all about Apps, VON, May 2006

  1. 1. It’s all about Apps: 3G mobile video 2006-05-18-Stockholm_Claude Florin_V2.ppt Claude Florin Marketing Manager, HP OpenCall Business Unit Von Europe, Stockholm, May 18th – Session 362 © 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. 2. Social enablers Multimedia adoption t ten IPTV n Movie Mobile TV Co clips Video Photo conference Music Bloging Games messaging Push to Ringtones video MP3 Ring-back Presence nity + chat u mm Voice Co / portal nal MMS SMS+ o ers wireline & wireless P time IP broadband 2.5G Image source : 3 UK at 3GSM 2005 May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 2
  3. 3. Social enablers Multimedia adoption t ten IPTV n Movie Mobile TV Co clips Video Photo conference Music Bloging Games messaging Push to Ringtones video MP3 Ring-back Presence nity + chat u mm Voice Co / portal nal MMS SMS+ o ers wireline & wireless P time IP broadband 2.5G Image source : 3 UK at 3GSM 2005 May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 3
  4. 4. The rise of communities Typically * : • 2 to ‘000s − 15 to 18 and more − Trust, sharing − Group events − Pocket peers − Dating − 4 C’s (community, culture, − connectivity, commerce) Example : • − Cyworld portal − Mobile 3G version with 600’000 users − ARPU of 89 $ / year ( KRW 50 bn) per month3 Source : * Tomi Ahonen + Alan Moore, Comunities dominate brands – SK Telecom May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 4
  5. 5. 3G Video business case Customers Devices Services 43 M 23% penetration 5 % in 3 years Active users Usage Tarifs 15 min + 20 x /mo ~ 100 $ / year 20 % ? Revenues 1.8 B $ / year Source : HP OpenCall Business Unit, 2006, Western Europe scenario May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 5
  6. 6. Enable service value chain Provisioning • Usage/Monitoring • Customer Service • Charging Service • Privacy • Retailers Packaging • Delivery • Location • Network QoS • Operators Authentication • Multi Networks • Usage • Interaction Applications, • DRM • Services, Entertainment • Content Information • Communication • Digital goods • Innovative Flexible May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 6
  7. 7. Multimedia service creation Video user experiences + video Web development + audio + voice Soft h OpenCall Media Platform + Video DSP CCXML interpreter VoiceXML interpreter OAM manager Alarm manager Network + devices integration Resource manager Configuration manager Signalling Media Audio Video (SIP) processing codecs codecs May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 7
  8. 8. IMS service development Application plane h h h h Service delivery HSS plane Switching plane IP backbone User equipment plane May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 8
  9. 9. Video service creation May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 9
  10. 10. Video service creation May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 10
  11. 11. Interactive media sharing • Share the latest moments • Invite to the party … May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 11
  12. 12. Convergence in applications Community Simple oriented Enjoyable Personal content May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 12
  13. 13. Convergence example Video blogs South by South West •Uploads 35K / day •Music & Media •Watching 40 M / day Conference •1300 musical acts Nokia N90 •58 stages •2MP,1600 x 1200 •VHS-quality video 15 fps Web & RSS 3G Podcasting Mobile TV Video call (iTunes®) (DVB-H) May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 13
  14. 14. Video instant messaging, bloging http://www.soundslikesuomi.com/frames.html May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 14
  15. 15. The rise of mobile pictures and video Individual Person to person Groups 34 pics / month 65% to be shared 40% 21% 35% Emotions Send to Group friends or family experience , Personal Camera in the moment or shared moment, multimedia enjoyment or later children, friends messaging memories 50% small talk 5 v-calls + 3 clips + 10% 8% 4% Tasks Remote task Group task To accomplish a To share for Personal task Video-calls task performing a 45% move To support task task 30% home without sharing 20% work 28% Show + 22% Functional Source: Kenton O’Hara et al.- Everyday Practices with Mobile Video Telephony. In Proceedings of CHI '06 May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 15
  16. 16. Conclusion Create demand with fun • multimedia user experiences Create with value-chains • across content providers, software developers and fixed / mobile ASPs Enable differentiation and • low cost using software infrastructure such as IMS May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 16
  17. 17. Broadband enablers Data Rates (Mb/s) t cas s.) 100 d roa sub Mobile IP / b 00M WIMAX AN : 2 network Video WL 06 20 Quality (20 WCDMA WB RAN OFDM FLO MBMS Rel 6 DVBH WLAN EV-DO 10 HSUPA Rev B Rel 5 CIF 15 f/s 5 ) EV-DO bs. 800 kb/s HSDPA su Rev A M 00 1 EV-DO 6: 0.3 QCIF 5 f/s 0 WCDMA 20 128 kb/s Rev 0 ( il e b 0.6 mo GPRS SQCIF 5 f/s 3G time 48 kb/s 2003 2004 2005 2006 2007 2008 2009 2010 May 18, 2006 Claude Florin - It’s all about Apps: Mobile video 17

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