Mobile video services, MoMo Helsinki 2006

1,387 views
1,327 views

Published on

Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland
http://globalsummit.mobilemonday.net/
Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.html

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,387
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
111
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile video services, MoMo Helsinki 2006

  1. 1. 3G mobile video interactive services 2006-05-08-Helsinki- Mobile_Monday_Claude Florin_V1.ppt Claude Florin Marketing Manager, HP OpenCall Business Unit Mobile Monday Summit, Helsinki © 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. 2. Create and capture new demand Consumers are looking for • “fun” user experience Simple Personal Enjoyable Community-enabler 2 13 July 2007
  3. 3. Demand evolution Multimedia adoption t ten IPTV n Movie Mobile TV Co clips Video Photo conference Music Bloging Games messaging Push to Ringtones video MP3 Ring-back Presence ty + chat uni mm Voice Co al / portal MMS SMS+ son wireline & wireless Pe r time IP broadband 2.5G Image July 2007: 3 UK at 3GSM 2005 source 3 13
  4. 4. Fun user experiences with 3G video Community Simple oriented Enjoyable Personal content 4 13 July 2007
  5. 5. Music video bloging, podcasting Nokia N90 South by South West •2MP,1600 x 1200 •Music & Media •VHS-quality video Conference •Format MPEG-4, .mp4 •1300 musical acts •Resolution CIF, 352x288 •58 stages •Rate 5-15 frame/s (light ) •Audio AAC-LC 3G iTunes® Mobile TV Web & RSS http://server1.sxsw.com/2006/vlogs/grp1 Video call (DVB-H) http://server1.sxsw.com/2006/vlogs/grp2 5 13 July 2007
  6. 6. Music video bloging, podcasting http://www.myspace.com/kemopetrolband 6 13 July 2007
  7. 7. Music video bloging, podcasting http://www.soundslikesuomi.com/frames.html 7 13 July 2007
  8. 8. Music video bloging, podcasting 8 13 July 2007
  9. 9. Video call completion and messaging Call completion by • − Voice calls − Video message • Record 30 s • Review / send Message delivery • − MMS − Video portal call • Call setup, introduction menu, playback − WAP push − http:// 9 13 July 2007
  10. 10. Video ring-back tones • Contents depending on − caller, − caller group, − time of day, − special days Content management • − Buy-what-you-view − Gift Service − Content notification − Suspend/resume service − Exclude (black list) 10 13 July 2007
  11. 11. Mobile picture and video usage Individual Person to person Groups 34 pics / month 65% to be shared 40% 21% 35% Emotions Send to Group friends or family experience , Personal Camera in the moment or shared moment, enjoyment or multimedia later children, friends memories messaging 50% small talk 5 v-calls + 3 clips + 10% 8% 4% Tasks Remote task Group task To accomplish a To share for Personal task Video-calls task performing a To support task 45% move task without sharing 30% home 20% work 28% Show + 22% Functional Source: Kenton O’Hara HP Labs 2004, 2005 11 13 July 2007
  12. 12. Aspects of convergence Broadband : ubiquitous • media distribution • Quadruple play : fixed and mobile services • Decomposed of business value chain : xSPs, xNOs 12 13 July 2007
  13. 13. Device convergence 13 13 July 2007
  14. 14. Personalized storytelling Storycast July 2007 demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories 14 13
  15. 15. Mobile + broadcast interaction SMS-chat Video calls Voice blog Sources : BBC, Fun to Phone Solutions Oy, Hexia 15 13 July 2007
  16. 16. 3G participation TV 16GSM Association Nominee ‘Best Made for Mobile' Sports 13 July 2007 Infotainment
  17. 17. 3G participation TV 17GSM Association Nominee ‘Best Made for Mobile' Sports 13 July 2007 Infotainment
  18. 18. Sharing events with friends Video, image content • sharing 18 13 July 2007
  19. 19. Infrastructure for differentiation and low cost Create new markets with • Enablers for multimedia, service access, personalization Cross industry cooperation Mixed edge and network services 19 13 July 2007
  20. 20. Align on IP Multimedia Subsystem Application plane h h h h Service delivery HSS plane Switching plane IP backbone User equipment plane 20 13 July 2007
  21. 21. Multimedia service creation Video user experiences + video Web development + audio + voice Soft h OpenCall Media Platform + Video DSP CCXML interpreter VoiceXML interpreter OAM manager Alarm manager Network + devices integration Resource manager Configuration manager Signalling Media Audio Video (SIP) processing codecs codecs 21 13 July 2007
  22. 22. Multimedia service deployment h Video portal application IP Service IMS Provider Application h Provider VXML Video contact CCXML center application 22 13 July 2007
  23. 23. Multimedia service value chain Provisioning • Usage/Monitoring • Customer Service • Charging Service • Privacy • Retailers Packaging • Delivery • Location • Network QoS • Operators Authentication • Multi Networks • Usage • Interaction Applications, • DRM • Services, Entertainment • Content Information • Communication • Digital goods • Innovative Flexible 23 13 July 2007
  24. 24. Conclusion Create demand with fun • 3G video user experiences leveraging both content and communities. • Make competition irrelevant with value-chains across content providers, software developers and fixed / mobile ASPs • Enable differentiation and low cost using software infrastructure such as IMS 24 13 July 2007

×