3G mobile video
interactive services
2006-05-08-Helsinki-
Mobile_Monday_Claude Florin_V1.ppt
Claude Florin
Marketing Manager, HP OpenCall Business Unit
Mobile Monday Summit, Helsinki
© 2006 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

Create and capture new demand
Consumers are looking for
•
“fun” user experience
Simple
Personal
Enjoyable
Community-enabler
2 13 July 2007

Demand evolution
Multimedia
adoption
t
ten IPTV
n Movie Mobile TV
Co clips
Video
Photo conference
Music
Bloging
Games
messaging
Push to
Ringtones
video
MP3
Ring-back
Presence
ty
+ chat
uni
mm
Voice
Co
al /
portal MMS
SMS+
son wireline & wireless
Pe r
time
IP broadband
2.5G
Image July 2007: 3 UK at 3GSM 2005
source
3 13

Fun user experiences with 3G video
Community
Simple
oriented
Enjoyable Personal
content
4 13 July 2007

Music video bloging, podcasting
Nokia N90 South by South West
•2MP,1600 x 1200 •Music & Media
•VHS-quality video Conference
•Format MPEG-4, .mp4 •1300 musical acts
•Resolution CIF, 352x288 •58 stages
•Rate 5-15 frame/s (light )
•Audio AAC-LC
3G
iTunes® Mobile TV
Web & RSS
http://server1.sxsw.com/2006/vlogs/grp1 Video call (DVB-H)
http://server1.sxsw.com/2006/vlogs/grp2
5 13 July 2007

Music video bloging, podcasting
http://www.myspace.com/kemopetrolband
6 13 July 2007

Music video bloging, podcasting
http://www.soundslikesuomi.com/frames.html
7 13 July 2007

Music video bloging, podcasting
8 13 July 2007

Video call completion and messaging
Call completion by
•
− Voice calls
− Video message
• Record 30 s
• Review / send
Message delivery
•
− MMS
− Video portal call
• Call setup, introduction
menu, playback
− WAP push
− http://
9 13 July 2007

Video ring-back tones
• Contents depending on
− caller,
− caller group,
− time of day,
− special days
Content management
•
− Buy-what-you-view
− Gift Service
− Content notification
− Suspend/resume service
− Exclude (black list)
10 13 July 2007

Mobile picture and video usage
Individual Person to person Groups
34 pics / month
65% to be shared
40% 21% 35%
Emotions
Send to Group
friends or family experience ,
Personal Camera
in the moment or shared moment,
enjoyment or multimedia
later children, friends
memories messaging
50% small talk
5 v-calls + 3 clips +
10% 8% 4%
Tasks
Remote task Group task
To accomplish a To share for
Personal task Video-calls
task performing a
To support task 45% move
task
without sharing 30% home
20% work
28% Show + 22% Functional
Source: Kenton O’Hara HP Labs 2004, 2005
11 13 July 2007

Aspects of convergence
Broadband : ubiquitous
•
media distribution
• Quadruple play : fixed
and mobile services
• Decomposed of business
value chain : xSPs, xNOs
12 13 July 2007

Device convergence
13 13 July 2007

Personalized storytelling
Storycast July 2007
demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories
14 13

Mobile + broadcast interaction
SMS-chat
Video calls
Voice blog
Sources : BBC, Fun to Phone Solutions Oy, Hexia
15 13 July 2007

3G participation TV
16GSM Association Nominee ‘Best Made for Mobile' Sports
13 July 2007
Infotainment

3G participation TV
17GSM Association Nominee ‘Best Made for Mobile' Sports
13 July 2007
Infotainment

Sharing events with friends
Video, image content
•
sharing
18 13 July 2007

Infrastructure for differentiation
and low cost
Create new markets with
•
Enablers for multimedia,
service access,
personalization
Cross industry cooperation
Mixed edge and network
services
19 13 July 2007

Align on IP Multimedia Subsystem
Application plane h h h h
Service delivery
HSS
plane
Switching plane
IP backbone
User equipment
plane
20 13 July 2007

Multimedia service creation
Video user
experiences
+ video
Web development
+ audio
+ voice
Soft
h OpenCall Media Platform + Video
DSP
CCXML interpreter VoiceXML interpreter
OAM manager Alarm manager
Network + devices
integration Resource manager Configuration manager
Signalling Media Audio Video
(SIP) processing codecs codecs
21 13 July 2007

Multimedia service deployment
h Video portal
application
IP
Service IMS
Provider
Application
h
Provider
VXML
Video contact
CCXML
center application
22 13 July 2007

Multimedia service value chain
Provisioning
•
Usage/Monitoring
•
Customer Service
•
Charging
Service •
Privacy
•
Retailers Packaging
•
Delivery
•
Location
•
Network QoS
•
Operators Authentication
•
Multi Networks
•
Usage
•
Interaction
Applications, •
DRM
•
Services, Entertainment
•
Content Information
•
Communication
•
Digital goods
•
Innovative Flexible
23 13 July 2007

Conclusion
Create demand with fun
•
3G video user experiences
leveraging both content
and communities.
• Make competition
irrelevant with value-chains
across content providers,
software developers and
fixed / mobile ASPs
• Enable differentiation and
low cost using software
infrastructure such as IMS
24 13 July 2007