CFL Marketing for Pub Trade

...how can we help you? Client Case Study: The Somerset Arms, WiltshireAbout Us Design Back in the Summer of 2009, The Som-CFL Marketing are a multi-discipline direct marketing We possess the best leisure based design team in the erset Arms, based in Semington Vil-agency based in the South West. industry - fact! We have a proven track record of de- lage, Wiltshire, re-launched their publicIndustry pioneers, CFL have been providing effective, livering high impact design with or without a client brief. house after an extensive re-fit.targeted promotions for the leisure and retail industry Combining great creativity with exceptional service ourfor well over 25 years. experienced studio will deliver on budget and on time. CFL Marketing approached the pub after hearing of the launch and a glowing customer recommendation, toHaving been around since 1984, there isn’t much we Direct Mail see if they could help with their marketing activity.don’t know about direct marketing and to the lei-sure industry in particular. We’ve seen the industry go From targeted birthday mailings to launch campaigns, After being impressed with the samples CFL provided,through some major changes in our time such as the loyalty mailings, newsletters, events, promotions and Sally Tyler, Landlady instructed them to create an aware-expansion of the nightclub groups in the late 80’s, the memberships – if you want to mail it, we can handle ness flyer that was dropped to every household in theexplosion of branded venues in the 90’s, and the rise of it. We target your audience, design your mailing pack, village, this included a free bottle of wine offer with 2 orbar culture in the 00’s. print, and personalise and dispatch it. more people dining. Not only did this bring in extensive extra trade but the Somerset Arms were able to captureThroughout all of this CFL have provided unique, effec- Digital Print the diners details via a data capture form on the flyer fortive and relevant direct marketing solutions to our cus- The key advantage is that all elements of the artwork future marketing use.tomers, using a product portfolio covering all aspects can be variable – both images and text – so that eachof direct marketing - from Direct Mail and Design to There after CFL helped with the promotion of Hallow- individual pack is personalised. CFL also offer 24hrDatabase Management and Digital Marketing. een offers, a well attended beer festival, through to their turnaround on POS - Flyers, Posters, Tickets, Member-Credited with introducing the idea of targeted birthday ship Cards, Stickers and more... 1st Birthday party.mailings to the late night leisure sector, we’ve since CFL’s Creative department also aided the re-design ofdeveloped an extensive client portfolio by adapting their menus and took over all advert design for the pressour marketing solutions for industries as varied as Re- and trade magazines including Flavour Magazine, Bathcruitment Consultants, Charities and Retail Chains Life and The Guardian.- consistently providing outstanding response.Possessing that rare combination of operational ex- This year the Pub is organising their 2nd Beer festival,perience, marketing flair and industry knowledge, our “The weekend of 1000 pints” (being held on the 27thdedicated client services team will custom build a solu- Data Purchase - 30th May) and have created t-shirt designs, brandedtion to fit any given brief or requirement. To find out beer glasses, banners, posters and advert design. With access to 49 million records nationwide, we canhow we could be growing your business, give us a call. compile a list to fit your campaign, given pretty much CFL created a toad based design (see opposite) for the any profile you can think of. We use CAMEO profiles to festival, The pub was so taken with it, they approachedDigital Marketing analyse data, providing highly targeted campaigns. We Ramsbury Brewery to create a special beer for the oc- also supply business data at the same level of detail, if casion, call “Toad” - The design will be used on all theCFL pioneered the use of digital marketing through the not more! glasses as well as a specially made beer pumps.leisure industry. With the CFL Media Console theyintroduced unit/brand managers to the idea of com- Database Managementplete marketing control of their data from their desktop Phil Martin, Marketing Manager at CFL Marketing saidpc. CFL offer a complete digital facility including - Social We have both the knowledge and capacity to handle “Our Design Team have worked really hard, producingmarketing (facebook, twitter, linked in, blogs, fatsoma), all your database requirements. All databases are run the artwork and branding for the beer festival. We hopeSMS Text Messaging, HTML Emails, Apps, Websites through PAF software and regularly checked against the weekend of 1000 pints is a great success. I am look-and more... MORT, MPS and TPS files. ing forward to sampling a pint of Toad!!”

CFL Marketing for Pub Trade

by CFL Marketing on Jun 03, 2011

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CFL Marketing for Pub Trade — Presentation Transcript

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