Public Sector Social Media

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How can government (and quasi-government) organizations leverage social media? Here's my take.

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Public Sector Social Media

  1. 1. @chrislema
  2. 2. What is Social Media? Question The term refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue. Source: Wikipedia
  3. 3. Ignoring a conversation doesn’t make it stop.
  4. 4. We’ve blocked all that from our servers. If an employee spent too much time on personal calls, would you turn off all your phones?
  5. 5. No one cares about your values. They care about your actions. Your accomplishments don’t count if no one knows about it. Two Truths for Today
  6. 6. Liking this page means it’s announcements will appear on your own Facebook wall. Announcements
  7. 7. Video Announcements
  8. 8. Updates
  9. 9. Invitations
  10. 10. Meeting Needs (via Partners)
  11. 11. 2,299
  12. 12. 2,716
  13. 13. 4,300
  14. 14. Wait. What?
  15. 15. 15,173,469 37,016,574
  16. 16. Don’t get caught thinking about it wrong.
  17. 17. Will it get easier?
  18. 18. 1. Focus on the interaction instead of your content. 2. Your priority needs to be on the relationships, not just the facts. 3. Think of networks rather than hierarchies.
  19. 19. Thinking Content WEB SITE YOUTUBETWITTER FB WEB SITE Yesterday Today
  20. 20. Thinking Networks YOU PARTNERS CLIENTS EMPLOYEES
  21. 21. Best Practices
  22. 22. Tools Process 1. Get the Focus Right
  23. 23. 2. Measure Everything
  24. 24. 3. Craft Policies & Procedures
  25. 25. 9 Policy Ideas 1.  When to create new FB page 2.  Approval Process for FB page/content 3.  # of Twitter accounts per department 4.  Kinds of content that can be published 5.  What content is unacceptable
  26. 26. 9 Policy Ideas 6.  Naming conventions for Twitter 7.  Archival routines and schedules 8.  Default profile content 9.  Link strategies
  27. 27. Things Not To Do •  Make social media 1 person’s job •  Assume people have good judgment •  Penalize mistakes in a new medium •  Forget to archive twitter/fb content
  28. 28. Resources: http://socialmediagovernance.com Click on “Policies” to view the list of policies organizations have uploaded to the site. Pick “Governments.” Check out “City of Hampton, VA”
  29. 29. @chrislema

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