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Public Sector Social Media

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How can government (and quasi-government) organizations leverage social media? Here's my take.

How can government (and quasi-government) organizations leverage social media? Here's my take.

Published in: Technology, Business
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Transcript

  • 1. @chrislema
  • 2. What is Social Media? Question The term refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue. Source: Wikipedia
  • 3. Ignoring a conversation doesn’t make it stop.
  • 4. We’ve blocked all that from our servers. If an employee spent too much time on personal calls, would you turn off all your phones?
  • 5. No one cares about your values. They care about your actions. Your accomplishments don’t count if no one knows about it. Two Truths for Today
  • 6. Liking this page means it’s announcements will appear on your own Facebook wall. Announcements
  • 7. Video Announcements
  • 8. Updates
  • 9. Invitations
  • 10. Meeting Needs (via Partners)
  • 11. 2,299
  • 12. 2,716
  • 13. 4,300
  • 14. Wait. What?
  • 15. 15,173,469 37,016,574
  • 16. Don’t get caught thinking about it wrong.
  • 17. Will it get easier?
  • 18. 1. Focus on the interaction instead of your content. 2. Your priority needs to be on the relationships, not just the facts. 3. Think of networks rather than hierarchies.
  • 19. Thinking Content WEB SITE YOUTUBETWITTER FB WEB SITE Yesterday Today
  • 20. Thinking Networks YOU PARTNERS CLIENTS EMPLOYEES
  • 21. Best Practices
  • 22. Tools Process 1. Get the Focus Right
  • 23. 2. Measure Everything
  • 24. 3. Craft Policies & Procedures
  • 25. 9 Policy Ideas 1.  When to create new FB page 2.  Approval Process for FB page/content 3.  # of Twitter accounts per department 4.  Kinds of content that can be published 5.  What content is unacceptable
  • 26. 9 Policy Ideas 6.  Naming conventions for Twitter 7.  Archival routines and schedules 8.  Default profile content 9.  Link strategies
  • 27. Things Not To Do •  Make social media 1 person’s job •  Assume people have good judgment •  Penalize mistakes in a new medium •  Forget to archive twitter/fb content
  • 28. Resources: http://socialmediagovernance.com Click on “Policies” to view the list of policies organizations have uploaded to the site. Pick “Governments.” Check out “City of Hampton, VA”
  • 29. @chrislema

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