4 Steps to Secure Management Support for Your Social Collaboration Initiative CSC C3  I  CONNECT. COMMUNICATE. COLLABORATE...
CSC: Global Technology and Business Services Company   We’ve Helped Clients Achieve Competitive Advantage from Every Major...
Business Problem CHALLENGES
TWO METHODS FOR BRINGING  ENTERPRISE 2.0 INTO YOUR COMPANY
METHOD ONE WING IT  Geek and Poke  ©  Oliver Widder http://geekandpoke.typepad.com/geekandpoke/2009/08/how-to-become-an-en...
METHOD TWO CREATE A BUSINESS CASE THAT TIES TO YOUR COMPANY STRATEGY http://www.dilbert.com/strips/comic/2005-10-31/ DILBE...
MAKING THE BUSINESS CASE IT’S NOT JUST A DOCUMENT IT’S A PROCESS
4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit.  Revise. Review Review Review
Step 1: Be Credible - Do Your Homework
HAVE A GOAL <ul><li>Prevent Your Project From Getting Killed </li></ul>Geek and Poke  ©  Oliver Widder http://geekandpoke....
Step 2: Define Goals and Establish Sponsorship
Step 3: Evaluate Options
Step 4: Recommend Approach
4 Steps in Making the Business Case for Enterprise 2.0 Socialize.  Revisit.  Revise. Review Review Review Review 5 x
Step 5: Pilot as  Final Stage
“ WHEN ADVOCATES TALK,  BRANDS GROW ”  * * “Blank” by TwentyTwo Squared - http://www.youtube.com/watch?v=Nl9fvn8c_Eo C3 <3...
In 20 weeks . . .  <ul><li>Adoption best practices makes C3  viral  </li></ul><ul><li>Now over 25,000 registered users (27...
Anecdotes <ul><li>“ Proud to be CSC ” </li></ul><ul><li>“ C3 … doesn't suck , works quickly, is usable and fun”  </li></ul...
Lessons Learned
THANK YOU Claire Flanagan Twitter: cflanagan Linked In:  http://www.linkedin.com/in/cflanagan Blog:  http://cflanagan.word...
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4 Steps Business Case

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CSC Case Study: 4 Steps to Securing Management Sponsorship for Your Enterprise 2.0 Initiative (CSC-only portion of presentation presented at JiveWorld October 2009)

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  • Transcript of "4 Steps Business Case"

    1. 1. 4 Steps to Secure Management Support for Your Social Collaboration Initiative CSC C3 I CONNECT. COMMUNICATE. COLLABORATE. Claire Flanagan John Macioci John Chambers
    2. 2. CSC: Global Technology and Business Services Company We’ve Helped Clients Achieve Competitive Advantage from Every Major Technology Wave Across the globe ― when delivery is critical Market-leading corporations and major government agencies partner with us when delivery is critical to their mission Our 90,000+ professionals serve clients in more than 90 countries 50-year track record of client service excellence NYSE and Fortune 200 Fortune “Most Admired Company” Greater percent of knowledge workers Collaborative culture with challenge of bringing together global, highly matrixed professionals
    3. 3. Business Problem CHALLENGES
    4. 4. TWO METHODS FOR BRINGING ENTERPRISE 2.0 INTO YOUR COMPANY
    5. 5. METHOD ONE WING IT Geek and Poke © Oliver Widder http://geekandpoke.typepad.com/geekandpoke/2009/08/how-to-become-an-enterprise-20.html
    6. 6. METHOD TWO CREATE A BUSINESS CASE THAT TIES TO YOUR COMPANY STRATEGY http://www.dilbert.com/strips/comic/2005-10-31/ DILBERT: © Scott Adams/Dist. by United Feature Syndicate, Inc
    7. 7. MAKING THE BUSINESS CASE IT’S NOT JUST A DOCUMENT IT’S A PROCESS
    8. 8. 4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review
    9. 9. Step 1: Be Credible - Do Your Homework
    10. 10. HAVE A GOAL <ul><li>Prevent Your Project From Getting Killed </li></ul>Geek and Poke © Oliver Widder http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01053611a1c8970c-pi
    11. 11. Step 2: Define Goals and Establish Sponsorship
    12. 12. Step 3: Evaluate Options
    13. 13. Step 4: Recommend Approach
    14. 14. 4 Steps in Making the Business Case for Enterprise 2.0 Socialize. Revisit. Revise. Review Review Review Review 5 x
    15. 15. Step 5: Pilot as Final Stage
    16. 16. “ WHEN ADVOCATES TALK, BRANDS GROW ” * * “Blank” by TwentyTwo Squared - http://www.youtube.com/watch?v=Nl9fvn8c_Eo C3 <3’S OUR ADVOCATES
    17. 17. In 20 weeks . . . <ul><li>Adoption best practices makes C3 viral </li></ul><ul><li>Now over 25,000 registered users (27%) </li></ul><ul><li>C3 gets addictive </li></ul>* Charts based upon September month end metrics
    18. 18. Anecdotes <ul><li>“ Proud to be CSC ” </li></ul><ul><li>“ C3 … doesn't suck , works quickly, is usable and fun” </li></ul><ul><li>“ I have tried to steer clear for a few days (man this place gets addictive ! )…the common phrase of &quot;it's not what you know but who you know&quot; is about to change ...Wow. Are we going to become innovative ?” </li></ul><ul><li>“ Thank you CSC for connecting me to the company and employees outside of <my team>. For the first time I feel part of a large company , rather than just part of my local family.” </li></ul><ul><li>“ I am starting to realize the benefits of using C3 to manage my team. As I get more participation … this will get even better . . . it is much easier and faster to get information on C3 than searching through <other tools>.” </li></ul><ul><li>&quot;It's much easier, and more fun. Another critical success factor is the Senior executive use of the tool ; in CSC Australia our local CEO, CFO and VPs are actively blogging, a tremendous indication of the power of C3.“ Ben Patey, CIO Australia, CIO Magazine, September 2009 </li></ul><ul><li>“ <C3 allows us to> be more collaborative, getting communities together, having those communities interact more easily, allowing people to reach out across the company more easily and find resources .” John Glowacki, CSC CTO, WashingtonTechnology June 2009 </li></ul>
    19. 19. Lessons Learned
    20. 20. THANK YOU Claire Flanagan Twitter: cflanagan Linked In: http://www.linkedin.com/in/cflanagan Blog: http://cflanagan.wordpress.com/ CSC C3 I CONNECT. COMMUNICATE. COLLABORATE.

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