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Gingras Apple Cider Vinegar slides
1.
2. Gingras vinegar was started by on the Gingras family farm
by 4th generation Gingras Pierre in Rougemont Quebec.
Pierre worked for over 30 years refining and perfecting his vinegar
recipe to get to what we have today
Following serious back surgery Pierre decided it was time to retire and
spent 5 years looking for the right people to sell to
The current owners David and Bertrand had decided to leave there
corporate jobs and were looking for the perfect business to buy, one
that had a great product and they really wanted to have a product that
involved some farming, so in October 2010 Pierre passed the company,
Vinegar house and farm over to David and Bertrand.
Pierre has been actively involved in working with the next generation of
viengar makers and drops by once a week for a coffee, to thank Pierre
for his trust David and Bertrand named the vinegar after its founder
GINGRAS ”
3.
4. CATEGORY HIGHLIGHTS
Oils and Vinegars in total represented $2.5B in retail sales in
the US in 2010.
Within vinegar BALSAMIC has been driving value with a
higher ($12.30) average price point.
Apple Cider vinegar has been growing in value but no
brand is providing a premium
benchmark .
Source Mintel and AC Neilson
Apple Cider Vinegar needs a brand to drive
premiumization of the category towards a
balsamic price point.
5. A NEW PROFIT OPPORTUNITY
Premium packaging at a competitive price point
500mL 200mL
Creating more value from Apple Cider Vinegar
6. GINGRAS EXTRAOLD
A VINEGAR OF DISTINCTION
The ABC of GINGRAS EXTRA OLD
A pples, grown traditionally by the forth generation of GINGRAS on
our estate located in the famous cold climate of Rougemont QC,
Canada, are the heart of GINGRAS EXTRA OLD Cider Vinegar.
B arrel fermentation, aging process of up to 12 years in French Oak
Casks and skillful blending of each individual cask-character result in
the outstanding GINGRAS EXTRA OLD Cider Vinegar.
C omplexity and intensity of flavor with an incredible smoothness
are the hallmarks of our gourmet Canadian Cider Vinegar. GINGRAS
EXTRA OLD puts the “extra” in “ordinary”.
Exclusively made with two all natural ingredients:
Apples and Time.
7. COMMERCIAL PLAN 1/2
Range
• 12 x 200ml
• 6 x 500ml
• 12x 1 liter – Foodservice
• 4 x 4 liter – Foodservice
Account targeting
• Retail – Retailers serving consumers who enjoy great tasting food
1. Key regional gourmet retailers
2. National retailers
3. Large grocery chains with a presence in gourmet
• Foodservice – a focus on great tasting ingredients
1. Premium casual dining – in urban areas
2. Owner/chefs who have a reputation for great food
3. Have interest in the real food movement
8. COMMERCIAL PLAN 2/2
Our Support
Distributor tool kit
• Intropacks for sales calls
• Quarterly promotions with additional support available
• Access to POS
• Customer and distributor staff training
• Free goods
• Incentive trips
Exciting innovation pipeline
Launch of Launch of
Launch of Launch of Gingras Gingras
Gingras Gingras 2012 Extra
XO La Perle Holiday Mature
Giftpack
March 2012
July 2012
Sept 2012
Q1 2013
9. A STRONG COMMITMENT
BEHIND THE BRAND
$2 million dollars already invested in
Establishing North America’s largest vinegar cellar
Scalable operation that can provide volume and maintain an age claim
Experienced management team
Bertrand Deltour, President
- Experience of working in over 50 countries with Moet Hennessy
David Gare, VP Sales and Marketing
- 10 Years of key account management with Diageo in North America
and Europe
