Linkedin Direct Ads 2010
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Linkedin Direct Ads 2010

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A guide to Linkedin DirectAds 2010. Learn the basics of the advertising platform and what marketing possibilities it provides.

A guide to Linkedin DirectAds 2010. Learn the basics of the advertising platform and what marketing possibilities it provides.

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14 of 4 Post a comment

  • Full Name Full Name Comment goes here.
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  • Exactly a year after my coupon 'ran out' my ads mysteriously started running again - $300 before I even noticed and linkedin refused to let me know the ip address of whoever had started the ad campaign up. Avoid
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  • Beware! Don't get caught out by the LinkedIn Ads promotions. - I recommend avoiding LinkedIn DirectAds.

    Just before Christmas 2010 I got a $100 promotional coupon emailed to me by LinkedIn to try DirectAds. I had to register my credit card with them for a $5 initial charge to open the account. A few weeks later I checked to see how the ad was doing and found that over $250 had been taken from my credit card account (in four separate transactions) as the $100 coupon amount had been used in just a few days! I had received no notification from LinkedIn of any of these charges to my credit card.

    I have disputed this with LinkedIn and they say that the user agreement says they can charge the registered credit card for any amount at any time !

    LinkedIn refuse to accept that the promotion was unclear about charging and they point blank refuse to refund any of the charges. In fact they took a final $48 more after I asked for my credit card to be removed from their system. I never had any trouble like this with Google Adwords or Yahoo Search Marketing.

    Don't fall for the marketing hype - save your money and avoid LinkedIn Ads.
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  • Utile presentazione per capire i punti di forza e di debolezza del servizio.

    Alte potenzialità di raggiungere un target specifico in base a collocazione geografica, sesso, età, professione.
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  • Nice and simple. Thank you. LinkedIn isn't half as easy as it looks.
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    Linkedin Direct Ads 2010 Linkedin Direct Ads 2010 Presentation Transcript

    • LinkedinDirectAds 2010
    • What Are DirectAds?
      DirectAds are located onthe LinkedinSocial Network Platform
      The ads allow advertisers to reach a targeted professional audience of their choosing. Advertisements contain lines of text, a small image or logo (optional), an interactive display, as well as a link to the advertiser's profile on LinkedIn.
      Cost to the advertiser is based on the number of ad impressions or ad clicks that his advertisement receives.
    • Who and How Can I target?
      Target:
      Professionals from various industries
      Potential Employees
      Target by:
      Industry
      Company
      Job Title
      Size
      Seniority
      Gender
      Age
      And More
    • Linkedin Participant Stats - Quantcast
    • What Kind of Advertisements Can I Have?
      Media Box
      Banner Ad
      Text Hyperlink
      More Specific Ad Targeting, such as ONLY under the EVENTS Section of the site.
    • Media Box – Large Ad
      Linkedin’s primary ad placement location is featured on the user’s home and profile pages, located on the upper right side of the page. A lot of advertisers are putting flash driven, interactive ads in this location.
    • Banner Ads
      Banner Ad’s work like your typical banner ad on other sites. Advertisers are placing both non-interactive and interactive banners on Linkedin. Featured on the bottom of the page.
    • Text Hyperlink
      Similar to simple PPC ads this LinkedinDirectAd is featured in text format. Usually located at the top of the user’s page.
    • Specific &Other Ads
      There are other places to put an ad on Linkedin as they change their ad platform on a consistent basis. The best option for you is to contact a sales rep and see what they can do for you as far as placement goes. The reps will also highlight what they can do for you in your industry.
      You can get as specific as placing your ad on a specific event page
    • Do it All Yourself
      If you are a small business or just want to experiment a little with the ad platform, you can set up an account yourself without the help of a salesperson. The process is very simple and straightforward – there is a minimum payment of $25 to be used towards your advertising efforts. For large accounts it is encouraged that you contact a salesperson to assist you.
    • Who Sees and Clicks on My Ad?
      LinkedIn Provides You With
      Demographical Information
      LinkedIn Places your ad around the criteria that you suggest throughout your ad campaign. If you only want to target executives in the IT industry, you can do this.
      What LinkedIn Doesn’t Give You
      Personal Information
      LinkedIn advertisers are not allowed to target specific users
      Not allowed to see WHO personally clicked on their ad. Rely on leads, click thru rates and web analytics to determine effectiveness
    • How Often Does an Ad Show Up
      Depends on Your Account - Varies
      Depends on your ad’s performance
      Bid and Budget Values
      Other Active Advertisements
      Ad inventory levels within Linkedinad network
      Linkedin Cannot Promise any Specific amount of ad placements or time frames of ad placements
    • Facts about the Ad System
      24 Hours to process your ad metrics. You will see analytical results
      Add Placement is not done through keywords or key phrase bidding. It is done simply by targeting a particular audience.
      Base Price $10 for 1,000 impressions. $3-$6 for overall (based off of approximations)
      Pre-Paid Account System, minimum starting investment of $25
    • LinkedIn DirectAds Reviews
      Negatives
      Positives
      International Usage is limited (null). Based for US Markets
      Keywords are not that important. You can target by demographic, but you don’t have the ability to target your audience with keywords.
      Not a whole lot of success stories from companies using LinkedIn. Nobody has really come out and said it brought about large increase in sales, leads, etc.
      Performance is a mystery. Not a lot of data on past performance metrics.
      LinkedIn provides detailed demographic information and allows you to customize the potential of your ad placements.
      Very simple process and straightforward payment method.
      Don’t have the hassle of managing a keyword strategy