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20101120 社会化媒体趋势与实战-madcon
 

20101120 社会化媒体趋势与实战-madcon

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    20101120 社会化媒体趋势与实战-madcon 20101120 社会化媒体趋势与实战-madcon Presentation Transcript

    • 社会化媒体趋势与实战 艾颂Integral solution for Internet-word-of-mouth on social media
    • 这不是一个找到媒体触点就解决问题的时代,我们必须考虑如何让消费者完成一个过程 Search engine IM wiki mobile bbs targets others blog group sns Mirco- blog Integral solution for Internet-word-of-mouth on social media
    • 这不是一个找到媒体触点就解决问题的时代,我们必须考虑如何让消费者完成一个过程 Search engine IM wiki mobile bbs targets others blog group sns Mirco- blog Integral solution for Internet-word-of-mouth on social media
    • 我们让消费者卷入的越深,他们的购买决策过程可能就越短 PRODUCT/产品 PRICE/价格 Customers On social network PLACE/渠道 PROMOTE/推广 Integral solution for Internet-word-of-mouth on social media
    • 在技术和无线互联网的驱动下,商业模式开始发挥创造力 Integral solution for Internet-word-of-mouth on social media
    • 传统的强调控制和管理的营销流程不再适应 Integral solution for Internet-word-of-mouth on social media
    • Social Media Cause a marketing Evolution Owned Social needs media Earned media Group/niche Interest needs networking needs Paid media Consumer’s needs drive it Integral solution for Internet-word-of-mouth on social media
    • 谢谢大家!Integral solution for Internet-word-of-mouth on social media