Social media etiquette

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  • 1. Carla Ferreira Community Manager. GivenGain Foundation.
  • 2. Social Media Etiquette
  • 3. Facebook Etiquette
  • 4. Facebook Etiquette • Listen! • Don’t Like your own post. • Don’t ignore legitimate questions and comments. • Don’t post or tag photos of fans, customers, or employees without permission. • Don’t ask for Likes for no reason.
  • 5. Twitter Etiquette
  • 6. Twitter Etiquette • Listen! • Don’t automatically direct message people that follow you. • Don’t over-hashtag your tweet. • Don’t hijack another organisation's hashtag. • Don’t use tricks or bots to get more followers. • Beware of excessive self-promotion. • Don’t use too many keywords. • Act like a human, not a robot.
  • 7. Pinterest Etiquette
  • 8. Pinterest Etiquette • Don’t be boring. • Don’t pin content with broken or incorrect links. • Don’t spam your followers with too many pins at once. • Don’t pin just your own material. • Provide good descriptions for your pins. • Give credit where credit is due.
  • 9. LinkedIn Etiquette
  • 10. LinkedIn Etiquette • Take note of the more professional tone of the network. • Don’t join a group and immediately start self-promoting. • Don’t pester for recommendations. • Endorse others but be authentic.
  • 11. Guidelines and Tips
  • 12. Personal vs. Professional • Posting as the organisation or myself? • Do not share your own personal content from the organisation’s social media accounts. • Be careful especially when using Tweetdeck • When posting as the organisation, do not write in the first person. • E.g. “I’ve just uploaded a video on YouTube” • Be careful of automated sharing from YouTube and other social media platforms.
  • 13. Basics: Grammar and Punctuation • Do not use too many abbreviations • Will people understand what I’m saying? • As far as possible do not use SMS language • E.g. “Hi all u fans! Hope ur having a good day!” • Be careful with spacing • E.g. “We’ve just launched a new programme ! ” • E.g. “Read this interesting article on global warminghttp://www.nrdc.org/globalwarming/”
  • 14. • Privacy of beneficiaries when posting photos • Especially when children are involved • Privacy of staff members involved with campaigns  E.g. photos taken at fundraising event and posted on Facebook Respecting privacy
  • 15.  Do unto others…say ‘please’ and ‘thank you’  Engage!  Do not just broadcast  Respond to questions, posts made by others on Facebook.  Respond to tweets, thank people for retweets and favorite tweets.  Use Hootsuite/Tweetdeck to monitor activity. Social Media is a two-way street
  • 16.  Is it okay to share the same message on multiple platforms?  Yes and No  Checklist:  How do I communicate differently on these platforms?  Are the audiences different? To what extent?  Frequency that people visit the platform per day  E.g. Twitter To duplicate or not to duplicate
  • 17.  What tone am I using on social media?  Don’t make Facebook your own personal pulpit  Is it in line with our organisation’s brand?  Different tones for different types of content  Celebrating success  Thanking donors/supporters /volunteers  Asking for donations Tone of communication
  • 18. Asking for donations: • Fundraisers are not beggars • People want to feel like they are part of something bigger than themselves • Focus on the impact when people do respond positively to calls for donations. • Testimonials/Feedback from donors/volunteers/Activists Tone of communication
  • 19. • Social media is about relationships. • Your fans or followers could be your next donors or Activists (peer-to-peer fundraisers) • Create an environment where your supporters can network with each other. Building relationships
  • 20. Running a Facebook competition? • Rules have changed! • Businesses and organisations can now: • Collect entries by having users post on the page or comment/like a page post • Collect entries by having users message the page • Utilize likes as a voting mechanism • http://www.facebook.com/page_guidelines.php Terms and Conditions
  • 21. 1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including: • The official rules • Offer terms and eligibility requirements • Compliance with applicable rules and regulations governing the promotion and all prizes offered Terms and Conditions (continued)
  • 22. 2. Promotions on Facebook must include the following: • A complete release of Facebook by each entrant or participant. • Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. 3. Promotions may be administered on Pages or within apps • Personal Timelines must not be used to administer promotions • e.g. “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” Terms and Conditions (continued)
  • 23. • Be professional but have fun! • Work as a team • When in doubt, Google it! • Vary content and themes • Ask your audiences’ opinion • Don’t be scared to explore social media • You cannot break it! Tips
  • 24. • Resources • www.mashable.com • www.socialmediaexaminer.com • www.nonprofitmarketingblog.com Resources
  • 25. Thank You. @GivenGain @carlaferreira1 www.facebook.com/givengain www.givengain.com